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Friday, 22 October 2010

Georgia Hardinge in Harrods' Christmas Ad Campaign


Harrods has chosen Georgia Hardinge's red SS10 dress for it's Christmas 2010 campaign, the advertisement is featured in many major fashion magazines, such as Harpers Bazzar and Vogue.

Check out Georgia's latest show video at our website.

Kenny Wang

Florence Welch Wears BodyAmr SS '11 Collection





It has only been a few weeks since Amr Ali unveiled his creations for BodyAmr SS’11, but Florence Welch of Florence & The Machine has already been invited to wear a piece from the latest collection. Last Friday night Florence performed on the Ellen DeGeneres show in the US dressed in a beautiful nude, double-layered, bodycon dress: the third look shown on the Body Amr runway at London Fashion Week this season.

Sarah Barlow


Thursday, 21 October 2010

Craig Lawrence x Machine A





Craig Lawrence and VFS Sales Manager Emma Crosby

Yorkshire Pearl designer Robert Glayton with VFS director Martyn Roberts


Machine A, a store renowned for stocking young talented independent designers, last night hosted a fun-filled, gold themed, launch party for the arrival of Craig Lawrence’s AW ’10 diffusion line, stocked exclusively in the UK at the Soho based boutique.

Pieces from the collection including crop tops, leggings cycling shorts, body con dresses and sets of gloves (all knitted of course,) follow the same appealing aesthetic of Lawrence’s acclaimed AW ‘10 collection in striking shades of copper, gold and black.

These pieces are all available to buy at Machine A now with prices ranging from the £200 mark to £900. And while your instore why not check out a few other stocked items by VFS designers including Bolshie, Gemma Slack, Romina Karamanea and Studio_805.

Sarah Barlow

BodyAmr S/S 11 Show Documentary




Those who attend London Fashion Week are privileged to witness the glamour and glitz of a runway show, but very little get to observe what goes on back stage before and after a designer’s collection is unveiled. However for SS ’11, Amr Ali, the man behind acclaimed womenswear label BodyAmr, has released a fashion documentary that not only showcases his latest collection (modelled by famous faces including Daisy Lowe and Amber Rose) but also ‘behind the scenes’ footage of the show’s preparation. 

Sarah Barlow

London goes 'Baaaa-rmy' for Wool Week!







I am sure you all have heard of Fashion Week, but have you ever heard of Wool Week?

Last week London was overrun with sheep themed celebrations and events to mark the very first National Wool Week; an initiative headed by Prince Charles to help struggling sheep farmers and the wool industry by raising awareness of the vast beneficial qualities of the fleecy fabric.

On Monday 11th October, Flocks of sheep invaded London’s renowned tailoring district, Savile Row, blocking off all traffic for a ‘country field day'. The street also presented the public with an exhibition by R Cledhill; the British woolen yarn spinners whose yarns create the cloth that is used by Savile Row tailors to create their bespoke suits.

Over fifty fashion and interior brands supported the cause and many dedicated their store windows for the week to create special wool themed displays. The Lyle and Scott store in Covent Garden Piazza displayed four brightly colour sculptures of the woolly creatures with their traditional Golden Eagle logo stamped on their rump, whilst Selfridges did one better by dying a real flock of sheep their signature sunny yellow, which were released outside the department store’s front doors.

Wool week may have come to an end but it’s not too late to get involved in such a good cause; simply get wrapped up for winter in your snug jumper dress and chunky knit scarves and support the wool industry!


Sarah Barlow

Wednesday, 20 October 2010

Swarovski Elements - Fashion Meets Tradition





We were delighted to have been invited to Swarovski Elements' Fashion Meets Tradition event that took place last night. 

We all gathered at the Swarovski Crystallized lounge to celebrate Jawaher: The initiative that was recently launched in Dubai, combines traditionalism with modernity to create innovative fashion for the Arabian Women of today.

Some of Middle East’s most influential designers have created pieces for the project, all incorporating Swarovki Crystals into their designs. We were fortunate enough to view them first last night during Jawaher’s fabulous fashion show and a beautifully composed exhibition display.

Following last nights opening the Jawaher exhibition will remain on display from 20th October–1st November 2010.




Kenny Wang


SS '11 Look Book From Georgia Hardinge

With an explosion of digi print, delicate fabric manipulation and structural boned shapes, Georgia Hardinge mixes ideas of French romanticism with early punk, creating the perfect paradox...






Tuesday, 19 October 2010

Edward Finney SS '11 Fashion Film




Edward Finney’s SS ’11 collection, inspired by exotic dancers, courtesan and spy Mata Hari includes a conceptually designed ivory gown which interestingly bleeds colour: To demonstrate this Finney has collaborated with film maker and director, Andrew Evans to create a short fashion film which portrays the revolving dress leaking pink hues before returning to it’s former pallid state. We can’t wait for 'The making of the garment that bleeds’ - the second film instalment dedicated to Edward’s revolutionary fashion creation.  

Sarah Barlow

Monday, 18 October 2010

SS '11 Look Book From Charlotte Taylor

Charlotte Taylor’s collection, Inspired by vintage robots, sail making, copper and rust, is charmingly playful. Her quirky accessories for SS ‘11 take the form of T-shaped metal pendants, some dangling solo whilst others are stacked, creating an inverted pyramid...





Vogue.com Launches Fashion's Night In





After the success of Vogue’s Fashion’s Night Out over the past two years, Vogue.com have decided to combine the convenience of home shopping with the exclusivity and glamour of Vogue by launching Fashion’s Night In.
From 5pm till midnight on Monday 1st November, fashionistas across the UK can surf the online sites of stores such as Browns, Liberty and Kabiri, as well as individual fashion e-tailers including ASOS, My Wardrobe and Net-a-porter to receive special offers, gain expert advice and purchase from exclusive ranges for one night only... And to make each of our purchases feel extra ‘guilt free,’ each online retailer will donate a percentage of their sales from the night to Children’s charity, KidsCo.

For more info visit UK Vogue’s Website.


Sarah Barlow

Friday, 15 October 2010

Scotland Rediscovered Exhibition

Last night we were delighted to be involved with The Scotland Rediscovered Exhibition by The Scottish Textile Industry Association which was organised by Genuine PR at the Institute of Contemporary Arts.

The purpose of the event was to showcase the ingenuity, creativity, heritage and experience of textiles from Scotland, to highlight the diversity of textiles which Scotland offers the London market. Well known brands such as Begg Scotland (who produces scarves for Hermes and Dior), Johnston’s Cashmere (Christopher Kane) & Mackintosh combined with emerging talent from Bebaroque, Holly Fulton, Angela Cassidy and newcomers Jaggy Nettle to show the versatility of Scottish design and textiles.

It was great to experience the wealth of textiles products, which were displayed together to highlight the full spectrum of products available from Scotland. We also had an opportunity to see first-hand how the industry is flourishing despite economic pressures and competition from abroad.

VFS Director Martyn Roberts said: “ The event had a great turnout with representatives from across the fashion, design and interiors industries seeing all that Scotland has to offer. There was an exciting buzz and a number of the designers I spoke with had made sales to new stores and met new media.”


Kenny Wang






Carianne Moore In Vogue & Fiasco Magazine




Accessory designer of the moment, Carianne Moore, has appeared in not one but two notable style publications this week. Hitting the news-stands last week was the November issue of UK Vogue, which feature a fabulously fanciful cat mask designed by Moore, and shot by eminent fashion photographer, Nick Knight.
On top of that, three neckpieces from Carianne’s well received AW ’10 collection, including the ‘Saturn’ sinamay crescent necklace and black leather ‘Pandora’ choker are showcased within the latest issue of unisex fashion magazine, Fiasco.

Thursday, 14 October 2010

The Hospital Club's Creative's in Residence Programme 2011

The Hospital Club are looking for their new Creative's in Residence 2011. If you believe you have exceptional talent this may be for you.

The Hospital Club's Creative's in Residence programme supports an exceptionally talented group of emerging creative's over the course of twelve months. The scheme aims to coincide with the chosen creative's career. Supporting them will be mentors as well as bespoke lectures and workshops, and production support. The Hospital Club will also support them by giving them access to facilities and creative networks.

Creative disciplines may include fashion, music, painting, sculpture, digital art, mixed media, photography performance art, film and video, theatre, opera, TV, graphic design, architecture, product design, poetry or jewellery design.

Previous residents have included Vauxhall Fashion Scout's Previews One To Watch star, Dean Quinn.


For applications and for more information visit the website: http://thehospitalclub.com/cir/. Deadlines for applications are 31st October.

Amy Finch








VFS Designers Featured In NOIR Magazine

(Front cover image: Prophetik SS '11 Runway show)


Online fashion magazine NOIR, released its London Fashion Week issue last weekend containing interview features with Vauxhall Fashion Scout designers, Elliott J. Frieze, Masha Ma, Kirsty Ward and David Longshaw as well as detailed reviews of many of our runway shows and presentations for the SS '11 showcase. Check out what they thought of our designer line up for this season:


Lako Bukia:
“A highly impressive first presentation at London Fashion Week which deserves every bit of the hype it received.”

Prophetik:
“Jeff injects style and soul into his unisex line.”

Elliott J. Frieze:
“Elliot added a sophisticated and youthful take on a classic shape.”

Masha Ma:
“A stunning collection that deserves the buzz it acquired.”

Kirsty Ward:
“By far my favourite collection of London fashion week this year!”

Fashion Shenzhen:
“This flamboyant show was a marvel of diversity and inventiveness.”


Carlotta Actis Barone:
“Impressively powerful collection”

Elson Figueiredo:
“A smart, quirky and distinctive collection.”

Florian Jayet:
“I have a sneaky suspicion that we’ll be seeing a lot more from Jayet in the future.”

Romeo Pires:
“I can see the over sized shirts becoming a big hit”

Jasper Garvida:
Belle by name- belle by nature!”

Krystof Strozyna:
“What really caught my eye was the digital animal print which brought sharp bursts of neon colour”

Orschel Read:
“This collection was thrilling: class, glamour, panache, flamboyant, eccentricity and inventiveness-I could not have asked for more.”

Agi and Sam:
“Eye catching and ‘cool’.”

Post Human Wardrobe:
“Functional and stylish.”


NOIR is available to view online now or alternatively you can purchase a printed copy from magcloud.com.


Wednesday, 13 October 2010

The Saturdays Wear Jasper Garvida




If you tuned into the watch the final of 'Britain’s Next Top Model' last week, you may have caught glimpse of five gorgeous glistening dresses worn by girl group, The Saturdays during their performance of new single, ‘Higher.’ The sparkling stunners in question, were designed by no other than Vauxhall Fashion Scout designer and celebrity favourite, Jasper Garvida... Check it out above!

Tuesday, 12 October 2010

Posthuman Wardrobe Fashion Film





Film has increasingly become the ‘number one’ medium for showcasing a new collection or a fashion story. As well as successful runway shows, presentations and exhibitions this season, some of our designers including Carianne Moore and Posthuman Wardrobe have also opted to present their designs to the world through a digital form by creating short Fashion films.

Posthuman Wardrobe’s film presents us with an ‘urban’ aesthetic conveyed through street fighting and break dancing which was also featured at their London Fashion Week presentation last month.


Sarah Barlow

SHEER Magazine Launches






A new alternative fashion magazine entitled SHEER (What a fabulous name eh?) launched this weekend. As the brainchild of photographer Daniel Neale, SHEER looks to the ‘future of fashion’ by showcasing a new generation of young and talented creatives. Embracing the digital medium, the online publication features a short film, as well as a series of fashion editorials with beautifully composed styling and a strong, striking use of black and white photography. The cover star for the first issue is male model of the moment, Luke Worrall, who sports the latest collection from our very own Vauxhall Fashion Scout designer, Orschel-Read and styled by renowned fashion stylist, Rebekah Roy.

Although its creators and contributors are young and 'new on the scene’ so to speak, SHEER possesses sophistication, class and quality... If you don’t believe me, then check it out for yourselves here.



Monday, 11 October 2010

VFS Designers Receive Successful Press Coverage

With shows and presentations at Paris, (the final instalment to the SS’11 fashion weeks) officially over, editors and journalists worldwide are all settled comfortably back behind their desks and churning out “SS’11 Trend Reports” and “Fashion Week Round-ups” left, right and centre. SHOWstudio, Vogue, Dazed Digital, Interview Magazine, Another, Glamour, Amelia’s, Topshop: Inside Out and Labb are just a few of many notable magazines, blogs, e-zines and websites which have featured reviews on this season’s Vauxhall Fashion Scout designers and their SS ‘11 collections, with more and more being released, posted and printed each day...






Susanna Lau, a.k.a Susie Bubble of Style Bubble admits on SHOWstudio.com that she “was quite taken” with Kirsty Ward and her collection of “pastel textures and diaphanous interloping structures:"


Jessica Bumpus of VOGUE.com stated that ‘Ones To Watch’ designers; LiLee, A.Hallucination, Charlotte Taylor and Georgia Hardinge are “all indeed ones to watch:”



Amelia Gregory of Amelia’s Magazine dubbed VFS exhibition designers, Bolshie, Kirsty Ward, James Hock and YONG "the best new designers" of London Fashion Week:



Interview's Ana Finel Honigman states Masha Ma's "show was cool:"
















Sarah Barlow