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Friday, 21 October 2011

LFW Gallery now live


After this successful season, when vauxhall Fashion Scout organized more than 30 shows and more than 11000 guests came through our doors, we can say it has been one the best season´s since Vauxhall Fashion Scout established.

Have a look to the gallery of pictures that summarize graphically what a great week it was! Updated pictures where you can see the rush and the excitement behind, at the backstage, where everything gets ready to hit the catwalks. And also, get to see some of the pictures taken during the catwalks and shows we organized.

Enjoy it here!

VFS team.





I-D magazine and Alberto Guardiani Competition

Attention! attention! I-D magazine just passed onto us, this amazing competition in collaboration with Alberto Guardiani. 

"Design the next big shoe"

Read more below, to get to know everything about.... the Selection Panel is great! and the prize is amazing!


WGSN Winners 2011 Announced. Congratulations to Eudon Choi


Congratulations Eudon!!!!

Congratulation to Eudon Choi, who shows with VFS and also "Ones To Watch Feb 2010" winner, because he won the LYCRA® Style Emerging Talent Award. 

Finally, last night, and after a long wait, WGSN Global Awards, unveiled their 2011 winners, at the Gala held at NY. 

Congratulation to all of them. 

Winners 2011

Outstanding New StoreLa Boutique Palacio, Mexico
 
Outstanding Customer Experiencemy-wardrobe.com
 
Outstanding Brand MixMatches
 
TNT Global Brand or RetailerH&M
 
Most Sustainable Brand or RetailerStewart+Brown
 
Best EtailerNET-A-PORTER.COM
 
Clover Group Outstanding Fashion InnovatorManish Arora
 
Outstanding Fashion CollaboratorOpening Ceremony & Partners
 
Most Innovative Marketing CampaignTarget
 
Swarovski Student AwardAlison Richardson
 
Breakthrough DesignerMichael Cinco
 
Breakthrough Brand or RetailerPretty Green
 
Most Creative Student CollectionEstee Anna Lindley - University of Central Lancashire
 
LYCRA® Style Emerging Talent AwardEudon Choi

Most Influential Design TeamTopshop
 
Most Influential Designer, Footwear and/or Accessories Acne
 
Most Influential Designer, MenswearTommy Hilfiger
 
Most Influential Designer, WomenswearErdem
 
Global Style IconDaphne Guinness
 
Outstanding Contribution to FashionBarbara Hulanicki

Swarovski Elements Fashion Award (Winner of Winners)
NET-A-PORTER.COM


Wednesday, 19 October 2011

Kate Wallis: Harrods´ Graduate Competition Winner


Congratulations Kate! 

Just to let everybody know, Kate Wallis, one of our designers from the Graduate Showcase initiative has been announced as winer from the Harrods´s Graduate Competition. 

And we feel really proud! 

This Year, Vauxhall Fashion Scout launched an exciting new initiative for exceptional talent - the Graduate Showcase.  We Featured a selection of the very best new talent to come out from and around Graduate Fashion Week. The Graduate Showcase featured graduates from Central Saint Martins, London College of Fashion, Royal Academy of Art, Westminster, De Montfort and Kingston Universities. And it was a complete success as a first edition! 

We scouted them from Graduate Fashion Week during June 2011 and presented them to the industry and media as the very best during London Fashion Week. And here we go, they are progressing! 

The Harrods Graduate Competition 2011, in partnership with the British Fashion Council (BFC), has named Kate Wallis from the University of Westminster as this year's winner. Kate has won a year's paid internship working alongside the Harrods own label buying team on design, development and retail experience. She was chosen after spending a month on a training placement with Harrods, alongside Hannah Cooper and Sarah Seaton-Burridge, graduates from Newport University and The Royal College, respectively. Now in its second year, the graduate competition offers young design talent in the UK a great opportunity to break into the fashion industry.

Tuesday, 18 October 2011

Waiting for WGSN awards... GOOD luck guys.



On thursday 20th October WGSN will be hosting the gala dinner for the WGSN Global Fashion Awards at New York.


Awards to recognise and reward those businesses and individuals who push the boundaries of fashion on a global scale. Categories include design, retail, buying, visual merchandising, store design, marketing and ethical practice, as well as the special Swarovski Elements Student Award. The inaugural event last year was hosted by America's Next Top Model judge and fashion photographer Nigel Barker. This year's official headline sponsor is Swarovski Elements.


VFS is really looking forward to hear the final results, and even more to hear the breakthrough designer category winners, as some of them are our guys:



Breakthrough Designers
  • Alejandro Ingelmo
  • Dannijo
  • Eudon Choi
  • Kirsty Ward 
  • Masha Ma
  • Michael Cinco
  • Michael van der Ham
  • Qiu Hao
  • Timo Weiland
  • Úna Burke
  • We Are Handsome
Fashion Monitor, will be flying there and will be reporting every single bit of the event. Follow them in twitter: @Fashion_Monitor Good luck for everyone! Hope we were there...

Have a look to the rest of winners click here.

Monday, 17 October 2011

VFS TV

We know, we know... winter, it appears, is here! But before we all pull out the winter warmers, let´s have a look at what we are going to be wearing next spring-summer, to brighten up your Monday afternoon.


This season VFS TV launched, with all the catwalk videos from SS12 now ready to watch and share.

Did you see our Merit Award show, presenting Leutton Postle?


 Or which one from Ones To Watch is your favourite?


Alice Lee

 Malene Oddershede Bach


 Phoebe English

Shao Yen

Or what about the boys videos of Ones To Watch MEN or Asger Juel Larsen vs. T.Lipop also online.

Click to see VFS TV and also enjoy other shows from SS12, like amazing Inbar Spector or catch up with videos from past seasons.

Thursday, 13 October 2011

"Father Said" Video by David Longshaw. Wear a Flower Every Day

And finally arrived!. We have been craving for this video to come.  Since we interviewed David Longshaw, while being at Vauxhall Fashion Scout Paris Showroom, he commented about the existence of this video, which illustrates the story behind his SS12 collection.

"Father said", narrated by Jessica Bumpus and illustrated by David himself, is the story about a couple that goes on a trip to the seaside, while being on a rowing boat, she had a flashback, and accidentally.....

As usual, we can not tell you the story as it will loose its charming ending. So, you just need to watch the video to see what happens at the end, and also why David´s collection is about wearing flowers every day.

To unveil the end just click here.








Tuesday, 11 October 2011

Ekaterina Kukhareva interview at Paris.




VFS: Hello there, How is it going?
E.K: Quite good I must say.

VFS: Are you enjoying Paris?
E.K: Yes I do, It is being amazing so far and I really enjoy taking and spending time in Paris and in the exhibition.

VFS: What are you expecting from Paris?
E.K: Meet new people and presenting my brand.

VFS: What is the concept behind your  collection?
E.K: Nature vs Geometry. Flowers prints made as a jacquard. Flowers shapes, which are soft mixed with sharp geometrical lines.

VFS: Are you getting inspired by any designer in the showroom?
E.K: Yes definitely, I love Kirsty Ward jewelry

VFS: What shops are you aiming to be selling at?
E.K: Wolf and Badger which is a shop in Nothing Hill, it is already stocking me. I also would love Feather in London, Matches, or for example Sanahunt in Ukraine.

VFS: What have been the highlights for this season?
E.K: Sauce in Dubai showed a lot of interest and they loved my collection and could not get hold of it.

VFS: What is your favorite thing to do in Paris?
E.K: Eating, food here is really amazing, I love french food.


Monday, 10 October 2011

60 seconds interview with Andreia Chaves





Yes, we did came back from Paris and now we are excited getting ready for February, but we still have to introduce the rest of the talents that were showcased in Vauxhall Fashion Scout Paris Showroom.


VFS: Hi Andreia, how are you?
A.C: I am fine, last day in the showroom.

VFS: Are you enjoying Paris?
A.C: Yes! i love Paris.

VFS: What are you expecting from Paris?
A.C: I expect to establish and consolidate my name in the European market. Paris is a key city in Europe for fashion.

VFS: What is the concept behind you collection?
A.C: It is not collection, it might be better to say series. This kind of work, the material and techniques is difficult and involves a lot of craftsmanship, to develop a whole collection it is too difficult. But for the future i might plan something more commercial.

This series, it is about movement, using two materials which are opposite such leather and metal, and translating and mixing them to create movement.

VFS: Which shops are you aiming to be selling at?
A.C: I am actually targeting the Chinese market, Middle East, Russian and it is also the first work i am taking to Brazil. Next year i would like to work between Brazil and Europe.

VFS: What have been the highlights for this season?
A.C: I have been spotted in Vogue Italia, and Diane Pernet, from A Shaded View on Fashion is writing a piece. She has a huge readership per day. So it is a great coverage.

VFS: What is your favorite thing to do while being in Paris?
A.C: I love out life, and love seating on a cafe.



Port magazine reviews Ones To Watch MEN


PORT’s Sean Frank visits the Vauxhall Fashion Scout: Ones to Watch winners at London Fashion Week’s Menswear Day
PORT’s Sean Frank visits the Vauxhall Fashion Scout: Ones to Watch winners at London Fashion Week’s Menswear Day to capture the talent and flair of the four designers both backstage and on the catwalk. PORT’s fashion director David St. John-James was present to style design duo Amber Siegel and Wouter Baartman’s show.
To see this cool video click here.


Videography Sean Frank

Tuesday, 4 October 2011

Maude´s Visit to VFS Paris Showroom

Maude, journalist extraordinaire - named as a  "cult creation"by  Vogue (September issue), visited Vauxhall Fashion Scout Paris Showroom. A much appreciated visit regarding her busy agenda.

David Longshaw (creator) and close close friend of the glamorous Editor-in-Chief of Maudezine,  had already tipped us off about her imminent visit, telling us about all details we had to have in mind to make her visit the most fashionable and pleasant fashion experience. Champagne, flowers, and chocolates would not be enough for her.

Finally she got to meet the 16 designers who are being showcased, seeing their collections and getting the opportunity to explore their personalities, she even blushed when the guys from T.Lipop, down in their cave, inundated her with thousand of compliments.

She got to try some of the best pieces of some of the collections she liked, and her personal photographer took gazillions of pictures.


Read about her fabulous life at her tumblr, click here.












Monday, 3 October 2011

Rendez Vous with Doychinoff

VFS: Hi guys, how are you?
D: Quite well!

VFS: Are you enjoying Paris?
D: Yes we are, wonderful city, and amazing weather!

VFS: What are you expectations from Paris?
D: Meeting interesting people  and make new PR, press and buyers contacts

VFS: What is the concept behind you SS12 collection?
D: Books themselves are our concept. Part of our collection represent the cover of old books the outside. the other part is the inside.

VFS: Are you getting inspired by any other designer in the showroom?
D: The others designers are great, other showrooms are more commercial, here it is  a bit more conceptual. It is good to see how others use fabrics, the quality or the techniques.

VFS: Which stores are you aiming to be selling at?
D: It could be good to get colette, because selling at Paris could be great and start building our international presence.


VFS: What are the highlights of the season?
D: Hey! it is not over yet, but so far Vogue Italia listed us in Vogue Talents and we met buyers from Hong Kong and Vancouver.

Also we have realized, through meeting people that for example America is not ready for a collection like ours.

VFS: Why you think is that?
D: They are more commercial, more comfortable, not so conceptual.

VFS: What is your favorite thing to do in Paris?
D: Walk around, get inspiration, and see the romantic side of Paris; Montmartre, Sacre coeur....








Getting To Know Anne Sofie Madsen.

VFS: What are your expectations from Paris?
A.S.M: We have a showroom in Copenhagen, and we decided to come to Paris to check out the big scene, to see if we can work with international PR agencies and find stockers. We wanted to go outside Denmark as it is a small country. We wanted to be around, see around and compare what others are doing.

VFS: What is the concept behind your collection?
A.S.M: We found our inspiration for this SS12 capsule collection in the legendary Japanese Hayao Miyazaki animation film, Princess Mononoke (1997).

Mononoke is a general term in Japanese foe spirit or monster. The duality is expressed in the contrast between the etherial and solid garments in the collection. Techniques and fabrics from classic European ballet costumes meets craftsmanship and silhouettes from the late Muromachi period of Japan and unveils a world of the contradictory and the complimentary. It is as a meeting between a mechanical ballerina and a graceful samurai.

VFS: Are you getting inspired by any other designers in the showroom?
A.S.M: Yes definitely, we don´t do knitting and being near to Alice Lee, who does purely knitting, makes you feel attracted. It is great to see what others can do.

VFS: What shops are you aiming to be selling at?
A.S.M: we would like to be selling at few shops with international presence, understanding the volumes of our collection and understanding our story. What we will be interested on would be in not as much as a store but as a brand ambassador.

VFS: What are the highlights for this season?
A.S.M: We opened Copenhagen Fashion Week, which is a big thing. Usually they pick someone well known, and the fact that they choose us, as new designers, is quite important for us.

Also, the show was a complete success, Dazed and Confused, Vogue Italia, Vogue America, The NY times, Love magazine, POP magazine, Style.com, among others, attended.

VFS: What is your favorite thing to do in Paris?
A.S.M: Be in the sun, which is one of Paris Highlights for this PFW, and walking around.










Little chat with Manuela Dack


VFS: Hello Manuela how are you?
M.D: Good thank you

VFS: Are you enjoying Paris?
M.D: I always love being in Paris during PFW as you get to see a different side of the city, plus the weather is amazing.

VFS: What you expect from Paris?
M.D: Hopefully get new stockists, particularly international stockists and interesting press, so I hope this happens here.

VFS: Tell us a bit of the concept behind you SS12 collection?
M.D: My origins are part of the inspiration. I grew up in the Caribbean, in Cayman Islands. You can see that in the colour selection, the embroidery, like the lobster or the squid, and the faux stingray printed leather. All these textures, colours and techniques are inspired by my background, as well as the 19th century drawings of Ernst Haeckell, a German zoologist, who illustrated his discoveries. Actually for this season, S/S’12, there have been a lot of designers who have referenced sea life and aquatic inspiration, so it’s great that a collection that is so personal to me seems to really fit the current mood.

VFS: So, is it pure coincidence or are you following trends?
M.D: It is purely accidental, I started gathering information and visuals and researching when I found a book of Haeckell’s drawings in an amazing shop in New York. I had been thinking for a while about doing a spring summer collection inspired by where I grew up and I knew I was going to exhibit with VFS,  so it seemed to be the perfect time to do it. My work is largely autobiographical so I don’t really consider trends, but it is nice when things coincide.


VFS: Are you getting inspired by others designers at the showroom?
M.D: Yes definitely. It is really interesting to see so many different designers in one space. For example my collection it is conceptual but in a sophisticated minimal form. The pieces are very wearable while still retaining all those elements of creativity and technique. Then you also have amazing designers like Leutton Postle, who are next to me in the exhibition, who are coming from a totally different angle using completely different materials to me and in a very different way. I work mainly with silk and leather, so seeing all the knitwear and the amazing things that this seasons designer are doing with it has been really intesting.

It has been great to meet designers who specialize in different techniques. For example, I didn’t study embroidery and this season has been the first time I have used it in a collection, but from working with embroidery this season it has already given me so many ideas for new collections, and how I can take that further, so it has been really interesting to talk to designers like Natalie Rae who specialize in embroidery. 

VFS: At what shops are you aiming to sell?
M.D: I am currently stocked at The Shop At Bluebird for Autumn/ Winter. I personally love the store, and we are already talking about future seasons. I also try to get in contact with shops I personally like and like to shop at. Selling at Liberty would be great, and Open Ceremony which I know quite well as it is really close to Alexander Wang’s studio in New York, where I used to work.

VFS: What have been the highlights of the season?
M.D: In terms of press Bethan, from Grazia Magazine, wrote a review on me and my collection, for the Fashion Editor at Large blog. I was really flattered that she liked the collection so much and it was great that my passion and enthusiasm came across and that was something she picked up on.

It has been great to get an immediate reaction from everyone. So far the reaction has been great, especially to the leather, which is quite an unusual texture and I think that if people ask to touch and try on your clothes that is the best compliment you can get.

But a big highlight of the season has been meeting personally, Susie Lau from Style Bubble. She has written about me a few times and has been a big supporter of my label from the start but we had actually never met. So it was great to meet her and show here the new collection.

VFS: What is your favorite thing to do in Paris?
M.D: Sit in a bistro, having an espresso and a plate of great food, while watching all chic men and woman passing by.