VFS Mentoring Event Review- SALES & PRICING

Guest speakers;

Philip Start Director at START London.

Philip Start is the Director and Co-Owner of START London, an emporium of 3 branches filled with emerging designer brands, based in the heart of up-and-coming Shoreditch.  In 2008, Philip launched his own eponymous menswear label, Mr Start, specialising in formal menswear; truly “the definition of Shoreditch Luxury”.

Laura Jean PR/Marketing at START London.

Responsible for Promotion, Marketing and Press at START London, Laura Jean was the perfect mentor to provide invaluable advice on the business-side of branding, sales, press, and pricing.

     Pricing

• The current instability of the economy requires you to be even more meticulous with your market research; be aware that your customer may be less-willing to spend as much as in previous years, so price accordingly. 
• Create a pricing strategy and stick to it.  Remember that price is an aspect of your brand, so don’t be tempted to cost something sky-high for the sake of it; you’ll price yourself out of the market.  Try to align yourself with an established designer who shares a similar aesthetic to you, and take influence from their business strategy, but don’t mirror them exactly. They are established and can afford to charge a greater premium.
• Make savings by spending time and researching around for affordable-yet-quality fabrics. This can be invaluable when starting out as a new designer and don’t be afraid to use overseas suppliers.
• Retail pricing is relative to an outlet; when pitching to buyer, instead of estimating how much your piece will retail for, have a reasonably definitive idea of your wholesale price

Marketing yourself/your stock

• Present potential buyers with a pre-collection, including less expensive examples of your work that reflect a similar aesthetic to your final product.  Within this collection, broaden your appeal and scope by creating multiple entry points such as scarves.
• Maintain a familiar relationship with potential or current buyers; always keeping them abreast of your product with photos and price lists.  Approach a buyer with plenty of time before your target season; if a season is imminent, or has already started, a buyer will have already compiled a group of designers they are interested in and therefore be unwilling to take on any more.
• If you are approached by an internet store or stockist, particularly if it’s in the process of establishing itself, be aware that their primary aim is to source risk-free items.  When money hasn’t exchanged hands, the urgency or incentive for them to market your product is lost.  Rather than waiting for such companies to approach you, it is more valuable to focus your efforts on outlets who respect your aesthetic and will represent your brand.
• Direct networking and self-promotion is always effective; however, if a respected, or influential, individual is championing your work, others are guaranteed to take note and in turn expand your profile in the industry.

Abigail Gurney-Read         

VFS Mentoring Event Review- BRAND & COLLECTION DEVELOPMENT AND PLANNING AHEAD

Guest speakers;

Paul Williams Business Counsellor for East London Small Business Centre

They are a London-based, not-for-profit support agency for small businesses, committed to helping anyone who wants to get started in business unlock their entrepreneurial talent. They  support existing businesses to grow and prosper and every year they help 300 new businesses to start up. ELSBC invesst in training for over 1,000 people, and lend 2 million in funds to entrepreneurs to start-up or expand.

David Longshaw Designer

Longshow not only has a natural talent  for fashion, but also for iIlustration, winning the Colin Barnes Drawing Prize in 2005. He has contributed to a number of publications and uses his illustrations and story writing as a starting point for his collections. Winner of the BFC/ELLE TLP. Last year David was selected for the ‘Ones To Watch’ catwalk show by Vauxhall Fashion Scout in Feb 2010 and was sponsored by SWAROVSKI ELEMENTS for his aw11/12 collection.

Developing your brand

• First and foremost, research your target market, competition and develop your USP (Unique Selling Point)
• Start viewing yourself as a brand, not just a designer. Your collection may be perfect for the catwalk but if you can create an easier to wear collection without diluting your vision as much, you will generate more positive responses in terms of sales.
• Listen to what people want or see for your brand. If there’s a correction an Editor has suggested, try and work it into your piece. Take advice from people who are in the industry and see it as constructive criticsm.
• Think about smaller pieces, like scarves, to add into your collection. People may want to buy into your brand, but find they cannot afford a dress or jacket. Give them something they can remember you buy by allowing them to be a part of your brand in any way you can find. It also gives stores an opportunity  who aren’t too sure the chance to stock you at a level they will feel comfortable at, and encourages them next season to purchase higher priced garments from you.
• Plan your time well. Be realistic about your goals and your ability to be able to deliver and meet demands.
• You can edit your looks for the catwalk, but keep all your garments to photograph for  the lookbook.

Pricing Your Garments

• Always add into account not only raw materials, but the amount of time that has been spent creating the garments. This is why showpieces tend to be at a higher price point- they take more work! When exhibiting, always price every garment. You’d be surprised how many showpieces actually sell at events!
• Price your commercial garments realistically. Make a profit of course but keep your target market, aswell as target stockists, in mind. What else do they sell? Does your product relate to them and their prices?

The Financial Side of Designing

• Don’t rush yourself. If you have only just graduated and are still toying with many ideas, take some time out to plan and save up. Your creativity will still be there one year/eighteen months down the line
• If you are interested, try and work under somebody else for a while. It will not only give you an opportunity to save up for your own collection, but you will be able to have a better understanding of how fashion houses and brands run through every aspect of design.
• Plan plan plan. Everything gets easier as you plan, and don’t attempt to start making your collection until you do. Things like sourcing materials, and looking at importers and exporters can be ticked off your plan as you go along and you can thoroughly research everything properly. These kind of things extremely important and you need to know all of your costings before you begin.
•  Write a complete and detailed plan, including your incomings and outgoings. Remember, not only do you have to take into account materials, wages and lookbooks, but models, photographers and makeup artists.
• Take into account things like sourcing fabrics abroad and getting your items made there. It will be cheaper than getting it made in England in the majority of cases, but you also have to think about travelling costs to get to the factories abroad.
• Think about getting your business registered and consider things like Tax and VAT. Eliminate all your potential money downfalls at the word go and you will be fine from here on in.
• Sample Sales are an excellent way of generating some income for your next collection. Generally you sell your items at a reduced priced, slightly higher than cost price, just so you can get a little profit.

Finally, the ELSBC provides loans to emerging designers for production costs. This includes things like covering costs for fabric, trimmings and other resources. As your business grows, ELSBC can help you out at every stage and supports designers with excellent advice as well as financially. However, loans are a short term solution, and shouldn’t be relied on long term.

Sarah Potter- Editor

VFS Mentoring Event Review- PRESS & PR

     

 

 

After  the success of the last mentoring event, Vauxhall Fashion Scout hosted a second last week at Beach Blanket Babylon in Shoreditch. Featuring key speakers from the industry sharing their experience and advice for running a successful business as a fashion designer, they covered important topics such as how to approach PR companies, how to raise capital for your catwalk show and how to develop your brand season to season.

PR Guest Speakers:

Rob Davies Founding Director TRACEPublicity

Lian Hirst Founding Director TRACEPublicity

Fusing traditional PR methods with visionary solutions TRACE Publicity offers public relations, marketing, creative, solutions and events services across a number of constantly evolving markets.

General Advice

• Market yourself as a brand. You are no longer ‘just’ a designer and everything you do from now on represents who you are and what you want to do, so marketing yourself well is key. Don’t be afraid of talking about yourself in a positive light. Successful designers talk to Editors and send emails about themselves on a regular basis. Nobody else can do this as well as you can. 
• Aswell as talking to Editors/Journalists/Bloggers, don’t be afraid to talk yourself up to Buyer’s too, after all, they’re the ones with the money. 
• Always turn up to your own parties. Believe it or not, some designers fail to do this! The people that turn up will be expecting to see you. Take a friend with you to combat the awkwardness that can ensue when a party is all about you!
• Utilise Social Media but create brand new ones for yourself. Delete your personal one if there are things you wouldn’t want your clients and customers to see and keep it professional at all times. Generate interest by letting people in on what you are doing but try not to name drop a lot. You want to create and maintain interest and not put people off by giving everything away.

Press Releases

• Press releases are absolutely vital. Think about the concept of your brand and what sets you apart from other people and try and put this into writing. If you aren’t confident of your writing then hire somebody to help you write it. There is nothing worse than a badly written representation. Keep it simple and clean and include all the facts, don’t try to be too clever. 

Lookbooks

• Lookbooks don’t need to be excessively costly but it helps to produce a good looking, clean lookbook.
• Be careful of gimmick lookbooks or ones that are too conceptualised. You want the reader to be able to see your clothing and appreciate the aesthetics of how your garments work together, and not be too focused on the background or artwork you may include.
• Be aware of how other’s will view your garments and how they will want to adapt them for their shoot. They may come up with an entirely different way of using your garments than what is originally intended by you.
• Consider buyer’s when producing your lookbooks. At exhibitions and shows, buyer’s may not have time to talk to you about your pieces, but a good strong lookbook will give them everything they need, and if they’re interested they can speak to you at a later date.
• Send your lookbook out to as many industry insiders as you can afford to. Approximately 500 lookbooks need to be made to make an impact. Designers on a budget can shoot their lookbook and send high res images in emails, although be aware that emails can and do get lost amongst many other emails. 
• Remember that lookbooks don’t have to be a physical book. Think about alternatives like an A3 fold out poster with small images of all your garments.
• If you do choose to create your lookbook on a budget, invest in some high quality ones reserved for important editors and buyers. 

Hiring PR

• It’s advised to seek the advice of a PR when you cannot handle the demand physically yourself. Otherwise, signing up to a PR agency can be a costly decision, which is why finding the right one is so important.
• Try and meet as many PRs as possible and don’t dismiss the little ones. You need to feel comfortable in their presence as you will be placing a lot of trust in them so the connection needs to be right from the offset. 
• Look at their client list and find out whether your brand sits in nicely alongside with them. Find out what they do for their current clients and whether they are selling in shops and advertising in publications you’d want to be in. 
• Try and get your stockists sorted before employing a PR agency as it is costly.
• There are agencies, who, if they really love your work, will do a season for free with you. Be careful, however, as some PR companies will take on designers for free just to build up their agency but have no contacts in that specific area.
• Set targets for yourself and talk to the PRs about how you’re going to work together towards achieving those targets. Perhaps you want to be featured on Vogue.com or stocked in a certain shop. A good PR will help you fulfil your ambitions. 
• Always keep your relationships strong, remember to be thankful and keep your brand in their mind. Press days are parties are an excellent opportunity to build your personal and professional contact list.

Press Guest Speakers: 

Alicia Tomlinson Editor in Chief 1883 Magazine

Filippo Giuliani Fashion Editor 1883 Magazine

1883 Magazine is an independently produced lifestyle biannual and online platform that showcases and promotes the most innovative new talent around. It celebrates all that is new and exciting in the world of fashion, music, film and the arts. 

General Advice

• If you have an interesting backstory or history then capitalise on it and talk to it. Hundreds of designers are wanting to be featured in magazines on a weekly basis so try and find something that makes you different. 
• Approach stylists. They bring extra knowledge to your collection and have good contacts with the industry. A lot of stylists, if they like your collections and visions, may work for less although this isn’t guaranteed. 

Photoshoots and Magazine Features

• Be careful with your garments and who you loan them out to. Think about your brand essence and who you envision wearing your pieces. Don’t be afraid to say no if you don’t want your pieces being worn by certain celebrities. People will take note of who wears you.
• Make sure you know exactly what the stylist wants your pieces for. Always discuss it with them. Stylists will understand if you don’t want their clients to wear your garments and as long as you are polite, they won’t take offence. 
• Ask for a commissioning letter for the magazine or publication they are shooting for. Ring the number or email the address just to double check. It’s awful but these are easy to photoshop!
• Be available to Editors. If they ring you up and ask to see your pieces, try and meet their demands as soon as. It is far easier for them to just get another designer than keep chasing you up.
• Co-operation is key with Editors. Keep in touch and regularly check your emails and if you can’t be at your emails for whatever reason, get someone else to.
• When you bring the collections into the magazine office’s be as fast as you can. Magazines often have tight deadlines and they need the clothing photographed on time. Be clear on how your garments fit or open/close. Avoid disasters by labelling your garments with instructions and fill out the call out sheet with precision so as to minimise confusion. List everything that is detachable, such as belts. 
• Don’t be afraid to speak up if anything is damaged. Magazines will pay for a genuine problem with the garments that they haven’t treated properly. Although bare in mind, sometimes it may be the courier, which is why, if possible, you should accompany your garments or get an intern to and check everything before you leave.

Sarah Potter- Editor

2nd Graduate Mentoring Event Today

Today VFS is holding the second edition of the mentoring for our Graduate Showcase designers.  


Last September Vauxhall Fashion Scout hold the Graduate Showcase during LFW to great success.  It featured 10 recent graduates from Central Saint Martins, London College of Fashion, Royal Academy of Art and Westminster University and, as well as showcasing the best new talent, the initiative is designed to help these talented graduates take the giant step from graduation to setting up their own business.

The graduates include Nicola Morgan, Anna Smit, Patrick Li, Helen Turner, Charlotte Barry, Nova Chiu, Steven Tai, Parsha Geryesh, UmeRomaan & Victoria Spruce

This new initiative has the full support of the BFC and the Mayor of London’s office.

You can see how the showcase took place by clicking here.

As a follow up to the showcase we will be running a day-long mentoring event with guest speakers from across the industry to provide key information on setting up a business, staffing and management, PR, Sales, branding, funding and production.

The event will be informal and take the form of a TV chat show. For each topic area there will be two guest speakers from either side of the business with a question and answer session at the end.

The talk is designed to provide the graduates with the key information needed to approach buyers, position collections, sales contracts, payment terms and general advice

The schedule for this day, will go through all the different areas of a business, or at least the key ones: Press and PR, Planning and developing a brand and a collection, pricing and sales, recruitment and employment. 

VFS backstage by Guido Benedicto

Even with next season fast approaching, we are still enjoying footage from last Fashion Week. Armed with his camera, guest blogger Guido, who defines himself as an author with a camera, went behind the scenes backstage at the Dans La Vie show.

The short video gives an insight into backstage at a London Fashion Week show and shows the final touches from sponsors Toni&Guy and The Body Shop just before the models hit the runway.  

Elegantly edited, this video has a delicate musical background, giving a beautiful and calm point of view of what is in fact a hectic moment providing a different and personal point of view.

Enjoy it here!

VFS Mentoring Events At Beach Blanket Babylon

Vauxhall Fashion Scout is delighted to announce a new partnership with Beach Blanket Babylon who will be the official venue for Vauxhall Fashion Scouts acclaimed Mentoring Events.

“A key element to Vauxhall Fashion Scoutʼs initiatives, is a bespoke mentoring programme for highly talented designers. It is our objective to help them to establish their own creative businesses and to ensure they remain sustainable.” Martyn Roberts, Vauxhall Fashion Scout Founder.

For that reason VFS will re-launch a new series of intensive mentoring sessions featuring guest speakers from across the industry to provide key information on setting up a business, PR, Sales, branding, funding, sponsorship and production.

Previous speakers have included the British Fashion Council, Browns, Selfridges, Relative MO, Blow PR, Centre for Fashion Enterprise, Vauxhall Motors, ASOS, The Shop at Bluebird and PPQ.

Shoreditch ́s most renowned bar, Beach Blanket Babylon is the perfect venue. Itʼs a Chic space with a modern twist, and Vauxhall Fashion Scout will be taking over the gallery space, making it perfect to host the new series of mentoring events. The events will kick off in November and will provide access to unrivalled information from key industry experts on business areas such business development, sales, press, production, sponsorship and funding.

Utilising an old Victorian warehouse on Bethnal Green Road, BBB encapsulates the bohemian decadence of Cool Britannia. Beach Blanket Babylon Shoreditch provides the perfect backdrop for a dining or drinking experience which is not just out of the ordinary, but extraordinary.

Visit Beach Blanket Babylon webpage to get more info about them and their events here. 

Malene Oddershede Bach on the spot light. BoF

Every month, Business of Fashion selects an up-and-coming designer for an exclusive review. This month, the BoF Spotlight shines its light on Vauxhall Fashion Scout´s Ones To Watch designer, Malene Oddershede Bach, who according to Katharine K. Zarrella, the journalist behind the review, her "unexpected prints stood out at Vauxhall Fashion Scout’s ‘Ones to Watch’ show this season". 

Unconventional colour palettes, sculpted shoulders and misplaced arm slits sum up Malenes distinct style for the season and were so notable in the review:


Oddershede Bach’s spring colour palette of electric pink, turquoise, yellow and black — “it’s always important to have a few black pieces,” said the savvy newcomer — was inspired by psychedelic films, specifically Gaspar Noé’s Enter the Void, while unconventional details like sculpted shoulders and deliberately misplaced arm slits were influenced by the uneasy, psychological horror films of David Cronenberg. “The shoulder details come from the idea of the self not feeling complete,” said Oddershede Bach.

But not only those details captured BoF´s attention. Her digital prints are considered to be the most promising from her collection, and one of them has been creatively used to customize the webpage logo. Malene said about her prints:  “All my prints are created by repeating images of organisms normally invisible to the human eye, which the viewers can interpret in their own way.” 

In November, Oddershede Bach’s work will be stocked by new online retailer Silkfred — which describes itself as a “social shoptending community for designers” — with more stockists on the way.

Get the full story from this months BoF´s Spotlight designer here.


You can also have a look at Malene´s profile on the VFS webpage here.  

AW12 Applications Opened. Scouting For New Talent

Ready! steady! Go! ...

Vauxhall Fashion Scout opens applications for London Fashion Week and Paris Fashion Week and the search officially begins for the most exciting new design talent.  Applications open Monday 24^th October, close on 14^th November, with successful applicants chosen by a selection panel of fashion industry experts.

With this announcement we are officially heading to our 12th season showcasing talent as London´s leading showcase for Fashion Innovation. And the Scout for AW12 has just begun! 

Vauxhall Fashion Scout is the leading international platform for new innovative designers and internationally renowned for showcasing some of fashion’s most creative names including; Peter Pilotto, David Koma, Maria Francesca Pepe, Felder Felder, Iris Van Herpen, Eudon Choi, Leutton Postle  and William Tempest,

Vauxhall Fashion Scout runs for the full length of London Fashion Week, attracts over 10,000 guests and last season featured over 30 shows and events. Permanently located in Freemasons’ Hall in Covent Garden the event features two catwalk halls, an Exhibition Hall and VIP & Media Lounge.

For London, womenswear and menswear designers can apply for Vauxhall Fashion Scout’s acclaimed awards:

·       Merit Award

·       Ones To Watch

·       Ones To Watch MEN

Designers can also apply for catwalk, presentation and salon shows and, together with accessories designers, apply for the London Exhibition.

The ‘Merit Award’ offers a fully sponsored catwalk show during London Fashion Week and a £1000 cash prize. Attracting leading international press and buyers, the prestigious ‘Merit Award’ has included winners such as William Tempest, David Koma, Hermione de Paula, Eudon Choi, Georgia Hardinge and last season’s winner, Leutton Postle.

The internationally renowned ‘Ones To Watch’ showcase is a platform designed specifically to launch the freshest new talents to the market in a collaborative back-to-back showcase.  The award provides designers with their first opportunity to show to a UK and international audience.  With a dedicated exhibition space in London, ‘Ones To Watch’ has  become the leading showcase for the next generation of design talent.

Following the successful launch two seasons ago, applications will also open for ‘Ones To Watch MEN’, held on the dedicated menswear day during London Fashion Week.

Applications are also open for Vauxhall Fashion Scout’s acclaimed Paris Showroom. Featuring the best new talent the showroom attracts top international buyers. It is located in the heart of the Marais, next to the Picasso Museum.

To show at Vauxhall Fashion Scout, designers must have reached the creative and business level required for an event of this stature. Successful designers will be chosen by a Selection Panel of leading industry experts and will be judged on their creativity, quality and business potential.

Selected designers will also benefit from the Vauxhall Fashion Scout year-long mentoring programme, specially tailored to ensure designers have the required skills to develop and maintain successful, sustainable businesses, including: business, branding, production, sales, PR and manufacturing.

Applications open on Monday 24^th October 2011 and will close on Monday 14^th November 2011.

For further information please visit www.vauxhallfashionscout.com

To request an application form please contact show@vauxhallfashionscout.com

LFW Gallery now live

After this successful season, when vauxhall Fashion Scout organized more than 30 shows and more than 11000 guests came through our doors, we can say it has been one the best season´s since Vauxhall Fashion Scout established.

Have a look to the gallery of pictures that summarize graphically what a great week it was! Updated pictures where you can see the rush and the excitement behind, at the backstage, where everything gets ready to hit the catwalks. And also, get to see some of the pictures taken during the catwalks and shows we organized.

Enjoy it here!

VFS team.

I-D magazine and Alberto Guardiani Competition

Attention! attention! I-D magazine just passed onto us, this amazing competition in collaboration with Alberto Guardiani. 

"Design the next big shoe"

Read more below, to get to know everything about.... the Selection Panel is great! and the prize is amazing!

WGSN Winners 2011 Announced. Congratulations to Eudon Choi

Congratulations Eudon!!!!

Congratulation to Eudon Choi, who shows with VFS and also "Ones To Watch Feb 2010" winner, because he won the LYCRA® Style Emerging Talent Award. 

Finally, last night, and after a long wait, WGSN Global Awards, unveiled their 2011 winners, at the Gala held at NY. 

Congratulation to all of them. 

Winners 2011

Outstanding New StoreLa Boutique Palacio, Mexico
 

Outstanding Customer Experiencemy-wardrobe.com
 

Outstanding Brand MixMatches
 

TNT Global Brand or RetailerH&M
 

Most Sustainable Brand or RetailerStewart+Brown
 

Best EtailerNET-A-PORTER.COM
 

Clover Group Outstanding Fashion InnovatorManish Arora
 

Outstanding Fashion CollaboratorOpening Ceremony & Partners
 

Most Innovative Marketing CampaignTarget
 

Swarovski Student AwardAlison Richardson
 

Breakthrough DesignerMichael Cinco
 

Breakthrough Brand or RetailerPretty Green
 

Most Creative Student CollectionEstee Anna Lindley - University of Central Lancashire
 

LYCRA® Style Emerging Talent AwardEudon Choi

Most Influential Design TeamTopshop
 

Most Influential Designer, Footwear and/or Accessories Acne
 

Most Influential Designer, MenswearTommy Hilfiger
 

Most Influential Designer, WomenswearErdem
 

Global Style IconDaphne Guinness
 

Outstanding Contribution to FashionBarbara Hulanicki

Swarovski Elements Fashion Award (Winner of Winners)

NET-A-PORTER.COM

Kate Wallis: Harrods´ Graduate Competition Winner

Congratulations Kate! 

Just to let everybody know, Kate Wallis, one of our designers from the Graduate Showcase initiative has been announced as winer from the Harrods´s Graduate Competition. 

And we feel really proud! 

This Year, Vauxhall Fashion Scout launched an exciting new initiative for exceptional talent - the Graduate Showcase.  We Featured a selection of the very best new talent to come out from and around Graduate Fashion Week. The Graduate Showcase featured graduates from Central Saint Martins, London College of Fashion, Royal Academy of Art, Westminster, De Montfort and Kingston Universities. And it was a complete success as a first edition! 

We scouted them from Graduate Fashion Week during June 2011 and presented them to the industry and media as the very best during London Fashion Week. And here we go, they are progressing! 

The Harrods Graduate Competition 2011, in partnership with the British Fashion Council (BFC), has named Kate Wallis from the University of Westminster as this year's winner. Kate has won a year's paid internship working alongside the Harrods own label buying team on design, development and retail experience. She was chosen after spending a month on a training placement with Harrods, alongside Hannah Cooper and Sarah Seaton-Burridge, graduates from Newport University and The Royal College, respectively. Now in its second year, the graduate competition offers young design talent in the UK a great opportunity to break into the fashion industry.

Waiting for WGSN awards... GOOD luck guys.

On thursday 20th October WGSN will be hosting the gala dinner for the WGSN Global Fashion Awards at New York.


Awards to recognise and reward those businesses and individuals who push the boundaries of fashion on a global scale. Categories include design, retail, buying, visual merchandising, store design, marketing and ethical practice, as well as the special Swarovski Elements Student Award. The inaugural event last year was hosted by America's Next Top Model judge and fashion photographer Nigel Barker. This year's official headline sponsor is Swarovski Elements.


VFS is really looking forward to hear the final results, and even more to hear the breakthrough designer category winners, as some of them are our guys:



Breakthrough Designers

• Alejandro Ingelmo
• Dannijo
• Eudon Choi
• Kirsty Ward 
• Masha Ma
• Michael Cinco
• Michael van der Ham
• Qiu Hao
• Timo Weiland
• Úna Burke
• We Are Handsome

Fashion Monitor, will be flying there and will be reporting every single bit of the event. Follow them in twitter: @Fashion_Monitor Good luck for everyone! Hope we were there...

Have a look to the rest of winners click here.

VFS TV

We know, we know... winter, it appears, is here! But before we all pull out the winter warmers, let´s have a look at what we are going to be wearing next spring-summer, to brighten up your Monday afternoon.


This season VFS TV launched, with all the catwalk videos from SS12 now ready to watch and share.

Did you see our Merit Award show, presenting Leutton Postle?

 Or which one from Ones To Watch is your favourite?


Alice Lee

 Malene Oddershede Bach

 Phoebe English

Shao Yen

Or what about the boys videos of Ones To Watch MEN or Asger Juel Larsen vs. T.Lipop also online.

Click to see VFS TV and also enjoy other shows from SS12, like amazing Inbar Spector or catch up with videos from past seasons.