VFS Designers Featured in Recognise Magazine

 Shirt by A.Hallucination. Dress by Hermione de Paula

Left: Trousers & Jacket by Georgia Hardinge. Necklace by Kirsty Ward.

Right: Top & Skirt by William Tempest.

Recognise magazine has featured a selection of this seasons VFS designer line up within the fashion pages of its Sept/October issue. A 14 page fashion editorial styled by Shyla Hassan presents pieces by A.Hallucination, Kirsty Ward, Masha Ma, Georgia Hardinge, Hermoine de Paula, Charlotte Taylor, David Longshaw and previous Merit Award Winner, William Tempest; all of whom have been dubbed by the lifestyle publication as ‘the designers of the next generation'... 

Sarah Barlow

SS'11 Look Book from A.Hallucination

With a mix of interchangeable garments including linen shorts, panelled shirts and mac trenches in shades of brown, navy, green and cream, 'Paper Planes' the SS '11 collection from A.Hallucination reflects a theme inspired by the design-duo's childhood memories, as well as the beauty and freedom of a gliding paper plane. For accessories this season, the pair collaborated with accessory designer, Jarah Stoop, introducing the A.Hallucination philosophy to a display of stylish messenger bags and cool-casual rucksacks...

Sarah Barlow

SS '11 Look Book from Agi & Sam

Agi & Sam’s SS ‘11 collection entitled, ‘The Native American Colonisation of European States’ consists of hand-crafted moccasins and ankle grazing slim fit slacks and blazers, presented in a kaleidoscopic array of colours, textures and prints. Quirky accessories for this season include on-trend leather rucksacks and animal bone jewellery...

      

Applications Open for Vauxhall Fashion Scout LFW 2011!

    

Applications Open for

Vauxhall Fashion Scout’s 10th Season

Vauxhall Fashion Scout opens applications for London Fashion Week February 2011. The search now begins for the best cutting edge designers as London’s leading showcase for fashion innovation nears its 10th season!

Renown for showcasing the likes of Peter Pilotto, David Koma, Krystof Strozyna, Tim Soar, Cooperative Designs, Iris Van Herpen, Felicity Brown and William Tempest, Vauxhall Fashion Scout has established a reputation for providing a prestigious platform for both On-Schedule and new designers. 

Applications are now open for womenswear and menswear designers for catwalk, presentation and salon shows in London, exhibitions in London and Paris, as well as the Merit Award and Ones To Watch.

To showcase at Vauxhall Fashion Scout designers must have reached the creative and business levels required for an event of this stature. Successful designers will be selected by our panel of industry experts and will be judged on their creativity, quality and business status.

This February Vauxhall Fashion Scout will host their shows, presentations, designer exhibition and media centre in their permanent venue, the prestigious Freemasons’ Hall in Covent Garden, During Paris Fashion Week, Vauxhall Fashion Scout will invite a selection of designers to exhibit in the Paris Showroom, next to the Picasso Museum in the heart of the Marais.

Successful designers will also benefit from Vauxhall Fashion Scout’s coveted approach to supporting fashion design businesses. The initiative includes a year-long mentoring programme with targeted seminars aimed at helping designers to build and maintain sustainable, creative businesses.

Applications open from Monday 25th October and close on Monday 15th November 2010.

For further information please visit www.vauxhallfashionscout.com

London Fashion Week Extra...

If you’re feeling a bit down this Monday morning then we have the perfect video to cheer you up: Reminisce and relive your favourite London Fashion week moments…

Georgia Hardinge in Harrods' Christmas Ad Campaign

Harrods has chosen Georgia Hardinge's red SS10 dress for it's Christmas 2010 campaign, the advertisement is featured in many major fashion magazines, such as Harpers Bazzar and Vogue.

Check out Georgia's latest show video at our website.

Kenny Wang

Florence Welch Wears BodyAmr SS '11 Collection

It has only been a few weeks since Amr Ali unveiled his creations for BodyAmr SS’11, but Florence Welch of Florence & The Machine has already been invited to wear a piece from the latest collection. Last Friday night Florence performed on the Ellen DeGeneres show in the US dressed in a beautiful nude, double-layered, bodycon dress: the third look shown on the Body Amr runway at London Fashion Week this season.

Sarah Barlow

Craig Lawrence x Machine A

Craig Lawrence and VFS Sales Manager Emma Crosby

Yorkshire Pearl designer Robert Glayton with VFS director Martyn Roberts

Machine A, a store renowned for stocking young talented independent designers, last night hosted a fun-filled, gold themed, launch party for the arrival of Craig Lawrence’s AW ’10 diffusion line, stocked exclusively in the UK at the Soho based boutique.

Pieces from the collection including crop tops, leggings cycling shorts, body con dresses and sets of gloves (all knitted of course,) follow the same appealing aesthetic of Lawrence’s acclaimed AW ‘10 collection in striking shades of copper, gold and black.

These pieces are all available to buy at Machine A now with prices ranging from the £200 mark to £900. And while your instore why not check out a few other stocked items by VFS designers including Bolshie, Gemma Slack, Romina Karamanea and Studio_805.

Sarah Barlow

BodyAmr S/S 11 Show Documentary

Those who attend London Fashion Week are privileged to witness the glamour and glitz of a runway show, but very little get to observe what goes on back stage before and after a designer’s collection is unveiled. However for SS ’11, Amr Ali, the man behind acclaimed womenswear label BodyAmr, has released a fashion documentary that not only showcases his latest collection (modelled by famous faces including Daisy Lowe and Amber Rose) but also ‘behind the scenes’ footage of the show’s preparation. 

Sarah Barlow

London goes 'Baaaa-rmy' for Wool Week!

I am sure you all have heard of Fashion Week, but have you ever heard of Wool Week?

Last week London was overrun with sheep themed celebrations and events to mark the very first National Wool Week; an initiative headed by Prince Charles to help struggling sheep farmers and the wool industry by raising awareness of the vast beneficial qualities of the fleecy fabric.

On Monday 11th October, Flocks of sheep invaded London’s renowned tailoring district, Savile Row, blocking off all traffic for a ‘country field day'. The street also presented the public with an exhibition by R Cledhill; the British woolen yarn spinners whose yarns create the cloth that is used by Savile Row tailors to create their bespoke suits.

Over fifty fashion and interior brands supported the cause and many dedicated their store windows for the week to create special wool themed displays. The Lyle and Scott store in Covent Garden Piazza displayed four brightly colour sculptures of the woolly creatures with their traditional Golden Eagle logo stamped on their rump, whilst Selfridges did one better by dying a real flock of sheep their signature sunny yellow, which were released outside the department store’s front doors.

Wool week may have come to an end but it’s not too late to get involved in such a good cause; simply get wrapped up for winter in your snug jumper dress and chunky knit scarves and support the wool industry!

Sarah Barlow

Swarovski Elements - Fashion Meets Tradition

We were delighted to have been invited to Swarovski Elements' Fashion Meets Tradition event that took place last night. 



We all gathered at the Swarovski Crystallized lounge to celebrate Jawaher: The initiative that was recently launched in Dubai, combines traditionalism with modernity to create innovative fashion for the Arabian Women of today.

Some of Middle East’s most influential designers have created pieces for the project, all incorporating Swarovki Crystals into their designs. We were fortunate enough to view them first last night during Jawaher’s fabulous fashion show and a beautifully composed exhibition display.

Following last nights opening the Jawaher exhibition will remain on display from 20th October–1st November 2010.

Kenny Wang



SS '11 Look Book From Georgia Hardinge

With an explosion of digi print, delicate fabric manipulation and structural boned shapes, Georgia Hardinge mixes ideas of French romanticism with early punk, creating the perfect paradox...

Edward Finney SS '11 Fashion Film

Edward Finney’s SS ’11 collection, inspired by exotic dancers, courtesan and spy Mata Hari includes a conceptually designed ivory gown which interestingly bleeds colour: To demonstrate this Finney has collaborated with film maker and director, Andrew Evans to create a short fashion film which portrays the revolving dress leaking pink hues before returning to it’s former pallid state. We can’t wait for 'The making of the garment that bleeds’ - the second film instalment dedicated to Edward’s revolutionary fashion creation.  

Sarah Barlow

SS '11 Look Book From Charlotte Taylor

Charlotte Taylor’s collection, Inspired by vintage robots, sail making, copper and rust, is charmingly playful. Her quirky accessories for SS ‘11 take the form of T-shaped metal pendants, some dangling solo whilst others are stacked, creating an inverted pyramid...