Monday, 19 September 2011

Dans La Vie Spring Summer 2012

Photography by Magdalena Golembiewska

Photography by Lucas Seidenfaden
Greeted by graphic pop art prints as the first model emerged – this show was set to be bold! Bright flamboyant garments flitted past with a mixture of weighty waterproofs and light loose fabrics. On closer inspection the first dress that appeared was printed with a linear collage of three separate images. The fractured face of the Madonna peered out over hints of mustard and green, almost camouflaged in this graphic design.

As the show continued we were treated the rest of Dans La Vie’s prints. Like the designs, the show was splintered in to different sections, displaying all four versions. Initially influenced by the aftermath of the terrible earthquakes in Japan, the collection also drew from the pop stars Madonna, Lady Gaga, Rihanna and Amy Winehouse.  It was music from these artists that accompanied the four parts of the show. Each print gave the appearance of fragmentation that had been pieced back together again, in order to create a whole. With hues of coral, berry, yellow and green, the prints consisted of a vast array of imagery, such as cherub and rose motifs that featured throughout.

This fruity collection incorporated waterproof rubberised plastic, such as the traditional tailored mac that buckled in the model with its thick glossy belt. Updated of course, with a patchwork of colours. Other than the one pieces, all other uses of the raincoat fabric were focused on the waist down. Teamed with cropped mac tops and Madonna embossed t-shirts, the only break from the vivid styles came with small splashes of black. One such break in the spectrum of color was found in a Victorian like bell skirt that flashed netting as the material gathered at the naval.

The collision of striking shades and fractured imagery that this collection offered gave a fresh and youthful finish to a wide selection of shapes and silhouettes. The graphic quality of these pieces breathed life into complex and well structured garments. 

Text: Samantha Farr