FRONT ROW| At Fashion Scout FEB'13

Fashion Scout played host to a series of VIP's and famous faces over the past few days at London Fashion Week. With the cast from Channel 4 series 'Made In Chelsea' coming to film for their next series, and fashion-darling Laura Whitmore attending former Merit Award Winner Heohwan Simulation's show- the FROW at Fashion Scout was never dull. 

Pam Hogg brought in the usual crowd- Jaime Winstone, who has previously modelled for the designer, along with prestigious photographer Rankin. The stylist Rebekah Roy was seen several times, along with TV's favourite Lydia Bright who now has her own style column in a National magazine. 

SPONSOR| Propercorn at Fashion Scout

Propercorn have been with Fashion Scout for two season's now, and we don't know what we do without them! With less than 100 calories per bag and four tasty flavours, this 'proper' popcorn is the ultimate Fashion Week snack. 

With a bag the perfect size to slip into your handbag whilst dashing between Somerset House and Freemason's Hall, Propercorn has become a vital part of the London Fashion Week Survival Kit. 

Get on Twitter with @Propercorn for exclusive insights and information from the Official #LFWsnack!

COLLECTION| Ekaterina Kukhareva FEB'13

Autumn/ Winter Ekaterina Kukhareva transported spectators to a world of high octane, retro 'Hallucinogenic Housewife’ glamour; inspired by the lives of coffee-morning girls, bored of straight-up caffeine and their 'tennis coach' dreams. Kukhareva shunned convention, replacing cookie-cutter "Moms" with Martini-fuelled fantasy-driven noons, and canapés served on Byzantine and Ottoman dishes.

The collection's lucid pink, violet and acid green viscose wool pieces showcased Ekaterina's textile-training, as well as the curvature of the female form. The combination of form fitting leotards, plunging necklines and striking lurex-knit floor length dresses created the most desirable saunter and silhouette on the runway.

The 50’s inspiration didn't cease there; headpieces and jewellery created by Lara Jensen came in the shape of extravagant bejeweled hair rollers and vibrant oversized jewel encrusted earrings which perfectly completed the lucid fantasy.

By Brooke McCord (@BrookeMcCord)

Photographs by Max Barnett (@MaxBarnettPhoto)

SPONSOR| Vita Coco Backstage with Ji Cheng at Fashion Scout

We snuck backstage at Ji Cheng and caught up with the backstage teams to see how they were getting on. One thing on their minds? Vita Coco! With Ji Cheng being the last show of the day the teams are desperate for the refreshing taste of the 100% natural coconut water.

"It's so good" said Josh Walker, a Fashion Journalist "I like all the flavours but original is the best.." And Vita Coco is just that- simply coconut water- never from concentrate and 100% natural. 

With a range of flavours on offer it's hard to pick your favourite, but they're all loved here at Fashion Scout! See for yourself at www.vitacoco.com/uk!

SPONSOR| POD Food Backstage with Heohwan Simulation

Fashion Scout went backstage with POD Food at Heohwan Simulation to see how the tasty Winter Menu was going down with the backstage teams... Wonderfully I think is the answer to that! 

With a fantastic Original Healthy Food Salad, fresh fruit, yogurt, and snacks such as Seaweed from the guys at Selwyn’s Seaweed & Flapjack from the aptly named "Perfectly Delicious"- it's no surprise that the POD Food was such a success. 

See the full menu for yourself and find out where your nearest POD Restaurant is at www.podfood.co.uk

SPONSOR| Snog Pure Frozen Yogurt at Heohwan Simulation

What better way to watch the amazing former Merit Award Winner Heohwan Simulation then with a nice pot of Snog Pure Frozen Yogurt! The Snog guys joined us for the hotly anticipated show yesterday to meet and great the fashion crowds with their range of delicious frozen yogurt. 

With flavours including Green Tea, Chocolate, Mango and Natural Yogurt they are the perfect (FAT FREE!!) treat for London Fashion Week. Topped with fresh fruit and handed out by the lovely guys from the Snog Team- there's no better way then to be #snogging at Fashion Scout! Join in the fun with @ifancyasnog on Twitter and keep up-to-date with their daily London Fashion Week blog. 

We love #snogging at Fashion Scout!