Friday, 22 January 2016

WE'VE MOVED - Fashion Scout's New Website & Blog

If you've been following our social media, you'll have noticed that we launched a new website earlier today. This new site will also be the home to our new blog. Over the next couple of weeks, we'll stop posting here, and eventually re-direct you to the new blog when you search for this one!

New URL: (the old website's URL, will also redirect you)

We're so excited for our new platform, please take a look now, our whole archive is ready to be poured over!

Follow us on Twitter and Instagram to keep up to date!

Tuesday, 12 January 2016

FAD Finalists to show at Fashion Scout AW16

During AW16, Fashion Scout are pleased to be hosting the 2016 FAD Competition. The 17 finalists, whose impressive entries are shown below will each showcase two looks on the Fashion Scout catwalk. 

Bath Spa University
"Inspired by photographs I took of everyday corners of San Francisco. When zooming in on textures and cropping into views that I passed in the street, I discovered that an image of something considered un-interesting and ordinary could be turned into a wearable piece of the city."
1. 2016FADComp_AliceBayliss_Bath-Spa-University.jpg
University of Central Lancashire
"For this collection, I slow down to take inspiration from my favourite books. A collection of books written from members of ‘The Beat Generation’."
2. 2016FADComp_HannahBascombe_UCLAN.jpg
UCA Epsom
The Kindred of the Kibbo Kift. "Drawing on the nature of my beloved Buckinghamshire landscape. Rambling the hills, touching the trees and breathing the clean air of Ballinger Grange. Looking into the history of crafts in my local village and discovering the ‘back-to-the-land movement’ of 1920's Kibbo Kift."
4. 2016FADComp_MaryMaggs_MMU.jpg
Manchester School of Art
"I am in Ningbo, Eastern China, standing in the middle of one of the country’s many abandoned buildings. The cracked paint and walls carpeted in undergrowth are imposing and leave a lasting impression on me."
5. 2016FADComp_LaurenGlen_MSchA.jpg
DeMontfort University
"Looking at my sense of place; my studio at university. Observing and being inspired by the technical elements happening around me day-to-day, the deconstruction and construction of garments in the studio. Challenging knitwear’s sense of place. Re-creating traditional tailoring garments and herringbone fabrics in knit."
6. 2016FADComp_DanielleONeaill_DMU.jpg
Kingston University
"We can all miss the beauty around us, but for those who are visually impaired this is even more so. Murky colours bleed together through light entering my eye. This draws me to the moving and intense light in ripples and reflections, in water or caught by the glass of my magnifier. To capture and communicate the barrier of the blur that separates me from detail."
7. 2016FADComp_Bianca von Stempel_Kingston.jpg
Sheffield Hallam University
"I share my vision of the city around me. Without the aid of contacts or glasses, I reveal the beauty and purity of my blurred vision. Neon lights and static skyscrapers are seen as sparkling stars and spectacular fireworks of silver and gold. A new appreciation for the imperfect."
8. 2016FADComp_MarikaFujita_Sheffield Hallam.jpg
Norwich University of the Arts
"To get a sense of place you need to remember your own roots, and realise we all live within our own realities. The contrast between my reality and society is my social anxiety."
9. 2016FADComp_AlicePotts_NSA.jpg
The Glasgow School of Art
"A journey through the urban environment I live in. Everyday men on the streets influence the silhouettes. I found style lines in the most insignificant and over looked details such as drain pipes, maps, overlapping buildings and the influence of artists such as Charles Sheeler."
10. 2016FADComp_HannahXinyanTan_Glasgow.jpg
Arts University Bournemouth
"Reflecting on my childhood growing up by the sea and collecting fossils with my Dad. Looking closely at the layers and patterns of shell formations."
11. 2016FADComp_BeatriceJackson_AUB.jpg
University of West England
Being in a boat…there is more to it than most people are aware. "As a competitive sailor I have sailed, watched sailing, been watched while sailing, analyzed boats and their components in great detail."
Nottingham Trent University
The Rear Window. "It is out the rear window where three lines are strung about a post. The Morning awakens to a basket, brought out to the line full with laundry."
12. 2016FADComp_CharlotteRollings_NTU.jpg
Manchester Metropolitan University
Fishing in the city. "Clocked off at high tide. Swells were pushing Old Queeny hard today; these overalls don't keep me dry for long. The smell of salt water lingers, its like the smell seeps out of my rucksack on my walk home from the docks. I sometimes feel like I'm caught in a net, struggling my way through the harsh lines of the city buildings while I walk under the neon lights."

13. 2016FADComp_EleanorRickers_MMU.jpg
Nottingham Trent University
Once you have past that Fernwood Gate. "I found my inspiration from spending three months at Camp Fernwood, located in East America. Life was stripped back to basics, no technology and no electricity. Fernwood represents simple living and the enjoyment and beauty of natural surroundings."
14. 2016FADComp_ChloeJackson_NTU.jpg
University of Middlesex
"During a summer spent working in retail on Carnaby street in Central London, my main encounter was with hordes and hordes of tourists and tour guide groups. Observing their behavior, clothing and spending rituals, I became fascinated with their perception of London. I think it’s ironic, that all over the world the only reminder visitors have of a prestigious monument, historic figure or significant location is often a cheap re-appropriated plastic souvenir."
16. 2016FADComp_EmilyWitham.jpg
London College of Fashion
"Monday 9.11.2015, 8am, Overground from Highbury and Islington to Hoxton: 90% of the passengers are busy staring at their phones, liking this celebrity's new hairstyle, tweeting that the train is 1 minute late, or splashing balls in this cool IPhone game...My project 'Communis' (latin for sharing) is inspired by a return to face-to-face, non-digital communication between people."
17. 2016FADComp_AndreasBucher_LCF.jpg
UCA Rochester
No Swim. "On my walk I notice a whole range of washed up treasures floating alongside the bank. So many unloved objects drift by daily. These mundane, lost objects are just disregarded and thrown away. With my entry I want to unearth the beauty in the most abstract of things."
18. 2016FADComp_CharlotteGoodayle_UCA Rochester.jpg

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Monday, 11 January 2016

Martyn Roberts attends UKFT Winter Members Reception

On 3rd December 2015 UKFT hosted the annual Winter Members Reception. Director of Fashion Scout, Martyn Roberts was in attendance and sat on the discussion panel which looked at the topic of Social Media and its impact on brand awareness. 

'Social Media - Reaching the Connected Consumer'

The panel included:
Rosie Wolfenden MBE, co-founder of Tatty Devine
Alison Lowe, MD of Boutique Fashion & Creative Agency Felicities
Cozette McCreery, co-founder of SIBLING
Martyn Roberts, Director of Fashion Scout & Graduate Fashion Week

Follow us on Twitter and Instagram to keep up to date!

Fashion Scout welcomes Sabinna back for AW16

Fashion Scout are pleased to be welcoming Sabinna back to the London catwalk during LFW for AW16. Sabinna also showed with Fashion Scout for SS16, where the collection showed in The Gallery of The Freemasons' Hall.

Monday, 30 November 2015

Fashion Illustration: Interview with our SS16 Illustrator, Scott W Mason

We're between seasons, but there's a definite air of anticipation in the office. Applications for AW16 closed last week and with a growing collection of upcoming talent to choose from, the selection process for next season’s designers is underway.

We caught up with our SS16 in-house illustrator, Scott W Mason to gain some insight into the things he looks out for in a collection and his personal highlights of SS16. With a degree in Fashion Photography from Falmouth University, Scott is lead by a strong, clean aesthetic within collections. ‘My personal favourites from SS16 Merit Award Winner, Roberts | Wood and [AW15 Merit Award Winner] James Kelly. They both had such exciting structures and shapes to draw, as well as minimal use of colour which I have a soft spot for. 

As well as presenting emerging designers to the fashion industry last season, Fashion Scout also showed cult icon, fashion designer and musician Pam Hogg's SS16 collection, ‘I loved Pam Hogg’s collection, she’s always a huge Fashion Scout highlight and [this season's] collection 'Lawless' really showed her punk personality in full force.

As the largest off-schedule event during London Fashion Week, Fashion Scout provides illustrators like Scott with the perfect place to expand their fashion illustration portfolio. He explains his technique: ‘I scribble down my responses live from the catwalk, focusing on the shape of a garment- the flow of the fabric or a specific pattern.’ It takes talent and technique to draw live fashion, capturing a garment's movement and essence all while working amongst the reams of industry guests at a show can be tough. ‘There’s a lot of pressure [drawing live on] the catwalk, it’s tougher to work around prying eyes, I want to make sure every illustration is perfect.’

With only a few seconds to draw his response, Scott has to choose carefully when selecting which look from a designer he wants to focus on: ‘I tend to go for shape mainly, there isn't a whole lot of colour in my illustrations so I'm always drawn (pardon the pun) to lines and shape. For example with my Apu Jan illustration, the shape of the dress was beautiful to me, with the vertical lines of the top with the horizontal drape of the waist with it then kicking right out with the flowing fabric, drawing those shapes and lines excites me far more in an illustration than any print or rainbow of colours.’

SS16 was Scott’s debut as Fashion Scout’s in-house Illustrator, but he has illustrated fashion for several years, ‘embarrassingly it was America’s Next Top Model that inspired me to get into fashion. I couldn’t afford to do photo shoots, so drawing was my only option.’ Showcasing his illustrations on Instagram, Scott has built up a large and engaged following over the past few years and is making a name for himself as one of London’s great new talents.

Fashion Scout gives established and  upcoming talent a spotlight to showcase their work in, and as well as launching many designers, this past season gave Scott the support to take the next step in his own career. ‘It was a great experience to work within a group of other creatives and working towards a daily deadline always pushes you to your limits.’ Since working with Fashion Scout in September 2015, Scott has started working at bridal footwear boutique and is also selling originals and limited copies of his SS16 artwork.

Scott looks forward to the AW16 season in February 2016, ‘I have two soft spots: one is staggered hemlines (they're so fun to draw, much like in James Kelly's collection), and I absolutely adore anything that has a pop or illustration-type look to it like Typical Freaks collection in Ones To Watch, so fingers crossed for something similar next season.’ 

With selections for next season currently underway we’re sure AW16 will provide plenty of illustration inspiration.

Scott W Mason’s work can be found online at where his original artwork can be purchased.

Illustration: Scott W Mason
Photos: Simon Armstrong
Editor: Fiona Nicholls 

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Monday, 9 November 2015

Applications for Fashion Scout AW16 OPEN NOW

Applications for Fashion Scout AW16 are open!

If you are interested in our Catwalk or Exhibition presentations in London or Paris we want to hear from you!

For more information click here or to request an application email 

Wednesday, 23 September 2015

Fashion Scout SS16 Roundup

Image: Maja Jankowska

Spring Summer 2016 at Fashion Scout will be a season to remember, with a beautiful venue, fabulous FROW and most importantly- a whole host of incredible designers.

James Kelly SS16 - Image: Maja Jankowska

Angel Chen SS16 - Image: Maja Jankaowska

Ana Ljubinkovic -  Image: Oda Elde

Roberts|Wood SS16 - Image: Maja Jankowska
All of our designers this season have wowed Fashion Scout’s guests. With both established talents like Apu Jan, and fresh, young designers from the Graduate Showcase. Highlights include James Kelly’s haunting collection which was simply beautiful, and Marko Mitanovski’s gothic escapism. This year’s Merit Award Winner, Katie Roberts Wood (Roberts|Wood) showcased her other worldly collection inspired by science and nature. 

Jay Mehler & Lee Starkey SS16 at Pam Hogg - Image: Maja Jankowska

Image: Maja Jankowska
Fashion Scout has seen a fantastic FROW this season with celebrities, influencers and international press all flocking to the Freemason’s Hall to see SS16’s designs. Pam Hogg’s celebrity following was in full force, with Lee Starkey and Jay Mahler taking to the front row alongside Ray Winstone's daughter, actor Jaime Winstone. MIMPIKITA and Judy Wu’s FROW were similarly peppered with celebrity guests including Bianca Miller and girlband Stooshe.

Designer: Camilla Araburts - Images: Stefania Porcu

Designer: Niro Wang - Images: Stefania Porcu
A forecast of the next season’s trends Fashion Scout’s designers displayed bold graphic knits, intricate applique and fine, textured knits as key trends for SS16. 

Image: Anne Laymond
Image: Anne Laymond
Image: Anne Laymond
A summary of this season's catwalk would be incomplete without mention of the incredible hair and makeup looks presented. At Fashion Scout The Body Shop and label.m for Tony&Guy created a breathtaking array of looks. It seems braids of all kinds will be a dominant trend for next season, as seen at Angel Chen, Niro Wang and several other shows.

Fashion Scout SS16 took place on 18th-22nd September 2015 at The Freemason's Hall, Covent Garden. To relive the experience have a read of our show reviews throughout the blog, follow us on Twitter or take a look at our Instagram.

We look forward to seeing you again in February for AW16.

Words: Elizabeth Renfrey @erenfrey
Editor: Fiona Nicholls @fifinicholls
Images: Credited by photograph

Tuesday, 22 September 2015

The FAD Fashion Future Finalists Catwalk and Awards

Hosted by Fashion Scout, the FAD charity catwalk celebrates the design talents of of sixth form and college students across London. These 19 finalists were picked from a pool of over 100 for the Fashion Futures Awards, which is a competition sponsored by George at Asda showcasing designs created in only five days during the FAD summer school.

Shahiyan Mason from Archbishop Tenison Sixth Form presented a crisp, monochrome sport's luxe outfit.

Lolita Stegmar from BSix Sixth Form College showcased a modern, white powersuit with exaggerated cut out shoulders.

Mylena Silveira Vidal Matos's metallic dress, was artistically draped at the waist to accentuate the female form.

Damilola Ajani from La Retraite presented a geometric co ord in stoney metallic shades.

Zedeesha James from Lewisham Southwark College used stencilling to create a feminine design on a contrasting structured cape.

Sophie Watson's metallic streetwear used black netting for a punky 90s edge.

Maisie Rennie-Carter presented a hand dyed summer dress with ragged edges for a casual feminine aesthetic.

Gurkiran Chana's garment used 3D floral applique on a flowing semi sheer coral dress for a classic, feminine feel. 

Phuoc Ngo from Sacred Heart RC Secondary School presented an ombre blue cotton dress with a plaited back from a beachy aesthetic. 

Arjeta Husuma presented an asymmetric tiered cream dress with stencilled butterfly prints. 

Bernadette Obode's relaxed, masculine tailoring used velvet cuffs to add a luxurious feel. 

Weronika Biernat from Maria Fieldelis Sixth Form presented a neon yellow dress with a transparent perspex jacket and contrasting royal blue faux fur trim. 

Sarah Adetutu's coral dress had a semi sheer overlay with floral applique for a formal summer impression. 

Georgia Walsh from Raine's Foundation School showcased an other worldly look, decorated with 3D tubing and oversized shoulders. 

Luce Anumba presented a regal outfit with a fanned cape with golden oriental accents. 

The 2015 Fashion Futures Winner, presented with a design placement with George at Asda, went to the extremely talented Hana Minova from Prendergast Hilly Fields College. Her design, a clean cut white crossover top, paired with hessian trousers gave her modern tailoring an organic feel.

The FAD Charity also presents three awards to those showing excellent craftsmanship in their designs. The Technical Excellence Award went to Anakin Telle Nakata from City & Islington College, her clean cut neoprene collection wowed the judges so much that she too was offered a design placement with the team of George from Asda. The Innovative Surface Design Award went to Nurdan Sinal, her white, modern dress was artistically spray painted with primary colours. Finally, the Directional Outerwear Award went to David Benny for his innovative leather outwear with beautiful tribal embroidery.

Words : Elizabeth Renfrey
Photography: Oda Eide
Editor: Fiona Nicholls