NEWS| Success of the David Longshaw for Matches collaboration

There’s something in the air in the world of designer collaborations. Over the next month or so you won’t be able to move on a central London street without the jab of an elbow here and there from people queuing for the next big designer team up. One that has been receiving critical acclaim is between illustrative marvel and designer David Longshaw and luxury retailer Matches Fashion. With British Vogue, Bazaar UK and LOVE Magazine amongst the UK publications that covered the collaboration as well as a vast social media buzz - this collaboration is one of the most talked about this season. 

Launched alongside the most recent London Fashion Week and Longshaw’s own collection, you can follow the adventures of Maude the modern mouse across a silk scarf as she takes on Fashion Week in style. In an exclusive interview with Matches Fashion, Longshaw describes Maude as “a cross between a mouse and a model” and “the most arrogant and egotistical fashion creation.” What’s not to love?

The three window designs for the Matches stores which bring Maude to life in the key pieces from the latest collections are modelled on the infamous Maudezine. Longshaw was named one of our Ones to Watch at Fashion Scout and with good reason; looking at his latest SS14 offering of sky blue and white adorned with print in distinct shapes, Longshaw - and Maude of course - are definitely going places.

Find out more about the partnership on the Matches website

By Olivia Hunter, Fashion Scout Writer. @oliviahunter

Image from Vogue and Bazaar UK.

NEWS| Pam Hogg, Jennifer Morris and Lauren Smith win at Scottish Fashion Awards 2013

We were thrilled to hear that two Fashion Scout designers were awarded with accolades at last night's Scottish Fashion Awards. Jennifer Morris picked up the award for Scottish Young Designer of the Year whilst Pam Hogg was awarded with the Creative Excellence gong. In addition, Graduate Showcase designer Lauren Smith (who won the Graduate Fashion Week Gold award in July) was presented with the Scottish Graduate of the Year achievement. 

Pam Hogg was as zany as ever with her acceptance speech, read the full story on Telegraph Fashion, which reference to her past two shows at Fashion Scout. 

By Cass Gowing, Editor, @CassGowing

Images from Scottish Fashion Awards

NEWS| Scottish Fashion Awards 2013 nominees Pam Hogg, Jennifer Morris and Liz Black

Tonight, the 8^th annual Scottish Fashion Awards takes place in London’s Dover House. Hosted by Fashion Scout front row regular Laura Whitmore a number of high profile names are amongst the shortlist, which includes Christopher Kane, Jonathan Saunders, Louise Gray and Fashion Scout designers Pam Hogg. Liz Black and Jennifer Morris.

Pam Hogg and Liz Black are nominated for the Creative Excellence accolade, whilst Jennifer Morris is up for the Young Designers award.

The event will provide an incredible platform for Scotland’s finest designers, emerging talent, textile manufacturers, and fashion players for the nations most high profile celebration of fashion and style; and the Awards shine a global spotlight on Scottish work and honour those high profile global brands that continue to use Scottish cashmere and textiles within their own collections.

The event is renowned for its string of high profile guests to include celebrities, models, designers, fashion figures and dignitaries; and this years finalists will be judged by a panel of leading fashion professionals, including 2012 Fashion Ambassador award winner Colin McDowell.

Best of luck to all nominees but particularly to our designers (yes we're biased!)

By Cass Gowing, Editor. @CassGowing

Photographs by Tracy Asslanian, from Jennifer Morris' Lookbook and Jamike Latif