NEWS: David Longshaw Publishes Debut E-Book

David Longshaw has recently published his debut E-book.

'Mildred - A fashionable children's tale for grown ups' introduces the signature Longshaw fabric mouse Maude to his first full online book. 

David Longshaw, a previous Fashion Scout One to Watch winner designer, is a Central Saint Martins Fashion Design graduate and created his fictional character whilst studying. Described by British Vogue as 'Longshaw's long-standing cult creation', Longshaw has become as renowned for his illustrations as much as his standout designs. 

Since showcasing with Fashion Scout, Longshaw has won a number of awards, including the Elle Talent Launch Pad and being named one of vogue.com's Designers to Watch in 2011. He also contributes his illustrations in the form of a weekly comic strip to Vogue Italia. 

Available to read on Kindle and the Kindle apps, Samsung tablets and Android, you can purchase the E-book Here 

Images, courtesy of David Longshaw

NEWS| Success of the David Longshaw for Matches collaboration

There’s something in the air in the world of designer collaborations. Over the next month or so you won’t be able to move on a central London street without the jab of an elbow here and there from people queuing for the next big designer team up. One that has been receiving critical acclaim is between illustrative marvel and designer David Longshaw and luxury retailer Matches Fashion. With British Vogue, Bazaar UK and LOVE Magazine amongst the UK publications that covered the collaboration as well as a vast social media buzz - this collaboration is one of the most talked about this season. 

Launched alongside the most recent London Fashion Week and Longshaw’s own collection, you can follow the adventures of Maude the modern mouse across a silk scarf as she takes on Fashion Week in style. In an exclusive interview with Matches Fashion, Longshaw describes Maude as “a cross between a mouse and a model” and “the most arrogant and egotistical fashion creation.” What’s not to love?

The three window designs for the Matches stores which bring Maude to life in the key pieces from the latest collections are modelled on the infamous Maudezine. Longshaw was named one of our Ones to Watch at Fashion Scout and with good reason; looking at his latest SS14 offering of sky blue and white adorned with print in distinct shapes, Longshaw - and Maude of course - are definitely going places.

Find out more about the partnership on the Matches website

By Olivia Hunter, Fashion Scout Writer. @oliviahunter

Image from Vogue and Bazaar UK.

PARIS SHOWROOMS| David Longshaw SS14

 

Having graduated from an MA Royal College of Art in 2007, David Longshaw has being going from strength to strength will his womenswear collections and illustrations. Despite being offered a position prior to even completing his course, determination to start up alone led to him launching his collection in 2010. Famed for creating fictional personality 'Maude the Mouse' as muse for his work; he has been commissioned to create animations for LOVE magazine by Katie Grand and a weekly comic strip for Vogue Italia.

For Spring Summer 2014 look forward to seeing Longshaw take you on a journey to a book club. Francesca the rabbit and her pet 'sheep' 'dog' Arthur reinvent the book cover in a bid to make reading 'chic'. The garments themselves shall be subtly cut as to not distract from the quirky prints.

Check out the new season in Paris from the 26th to the 1st October. 

By Madeleine Ayers, @MadeleineAyers, photographs from David Longshow AW13 Lookbook 

NEWS| David Longshaw presents Maude's LOVE-in for LOVE Magazine

Former Ones to Watch winner David Longshaw has created an animation for LOVE Magazine entitled 'Maude's LOVE-in' to celebrate their 5th anniversary. Featuring Clara and of course Maude, the short animation series sees the characters pull together letters to spell 'LOVE'. 

View the animation here on LOVE Magazine's website. 

NEWS| Sotheby's exhibition with David Longshaw

Hot tipped by ELLE by as a “Rising Star” David Longshaw former Fashion Scout Ones To Watch, represents a new breed of fashion talent lending his skills in illustration and storytelling to his work. Launched in 2010, the designer established his label with a strong place in the industry.

David’s latest venture introduces the story of Maude and Hector who are off to Sotheby’s and to be worn at the “animal ball” which Prince Charles is hosting.

The illustrations and masks show “cult” icon and loveable Maude the fashion mouse made by David whilst at CSM, Editor-in-Chief of Maudezine and creative director Hector who bumps into Elephant friends Erin and Edward on their way to the Animal Ball. Vibrant and fun prints are featured on the elephant masks as Maude and Hector wearing David Longshaw (of course!)get a lift to the ball.

A graduate of Central Saint Martin’s and RCA, David was awarded the BFC/ELLE Talent Launch Pad and has since gone on to be featured on Vogue.com and Fashion156 and using his unique imagination to create a weekly comic strip “Francesca & Arthur” for Vogue Italia.

Vanessa Omoregie, @wewearblack

Illustrations by David Longshaw

NEWS| AW13 Private Orders and Sample Sale

Ten Fashion Scout designers are holding a AW13 private order evening and sample sale on the 9th April. Running from 6-10pm at Beach Blanket Babylon, you'll be able to purchase A/W13 pieces and samples from the following designers:

Eudon Choi

Patrick Li

Kirsty Ward

Danielle Foster

Alice Lee

David Longshaw

Shao Yen

Eleanor Amoroso

Claudia Ligari

Ming Pin Tien

Jennifer Morris

Manuela Dack

NEWS| Fashion Scout designers featured in Collezioni magazine

Four Fashion Scout designers have been focused on by Collezioni magazine as part of their accessories edit for A/W13. The Editors from Collezioni came across Fashion Scout designers Taeseok Kang, David Longshaw, Nova Chiu and Kirsty Ward at the Fashion Scout Paris Showroom last season and has consequently selected them for this feature. 

PARIS PREVIEW| Paris Designer David Longshaw

Ahead of David Longshaw heading to Paris to showcase his A/W13 collection with us once again as part of our Fashion Scout Paris showroom, we caught up with David to see what he is looking forward to most about this experience. 

What you are most looking forward to about Fashion Scout Paris?

Catching up face to face with the buyers from the stores I sell to and showing them my new collection. Catching up with the other designers and team Fashion Scout..... and of course the cakes... I LOVE Paris patisserie's- so I'm sure Kirsty Ward and I will be thoroughly investigating and analysing those together.

What you think are the advantages of showcasing your designs in Paris?

London is perhaps more exciting in terms of in terms of meeting all sorts of different people in the industry- but it is Paris where the orders are made. For me personally not all the stores I sell to come to London for fashion week- so if I didn't exhibit in Paris I would miss out on those sales.

We normally ask our designers what inspires their latest collection but David has gone one step further and has showed us the short animation which he created as his collection's inspiration. Click here to view "Painting Over Harry".

By Cass Gowing, Editor

NEWS| David Longshaw's LFW Triumph Exhibition

Former Ones to Watch designer and Paris Showroom designer David Longshaw presented a multi-media installation for Triumph during London Fashion Week. 

Triumph, who are returning for the second season as London Fashion Week's ‘Official Catwalk Lingerie Supplier’, are celebrating the success of 127 years of the label through a pop up at ‘Maison Triumph’, on Covent Garden. 

"It's been really interesting because Triumph are one of the main sponsors for fashion week," Longshaw said to Fashion Scout. "The exhibition is all about makers, they have all customised something or made something specially for Triumph. With my idea it was more about making, I made a human sized version of Maude from Triumph products for the exhibition."

Images by Bex Day (@Rebecca_Day) and Max Barnett (@MaxBarnettPhoto)

PREVIEW| A/W13 Designers

With just days to go until Fashion Scout London's A/W13 showcase, we are pleased to present our designer preview for February '13. Illustrating the range of creative talent from a selection of our international designers, these exclusive shots of the A/W13 collection give an indication of the incredibly high standard of design to expect from our showcase and exhibition. 

Designers featured are in the following order:

YEASHIN

ZIAD GHANEM

HELLEN VAN REES

CARLOTTA ACTIS BARONE

CHRISTOPHER WALLER

 DAVID LONGSHAW

KIRSTY WARD

ANNA OCTOBER

ROHMIR

LIZ BLACK

TAESEOK KANG 

For the full list of designers showing their collections on the catwalk- click here.

NEWS| Eugene Lin and David Longshaw on Vogue's FW Previews

Fashion Scout's Eugene Lin and David Longshaw have both made an appearance on Vogue's Fashion Week Previews.

Eugene Lin, a Central Saint Martins graduate, talks of his A/W13 collection 'Cupid De Locke' as a sequel to his S/S13 collection 'The Judgement of Paris'. "The collection is a modern interpretation and contrasts between the involuntary violence and fragility of love," the designer says. "It is darker, slicker and sharper".

Former One to Watch winner and fellow CSM graduate David Longshaw introduces his A/W13 collection 'Painting Over Harry' with a narrative and in doing so, mentions the "glamorous days of black and white films," and "the Seventies wedding of Princess Anne".

With the countdown to the Fashion Scout London schedule well under way, we eagerly anticipate seeing what both designers have to offer.

By Josh Walker (@josh_walker_)

Images from Vogue.com

NEWS| David Longshaw for Triumph Lingerie

Former Ones to Watch designer and Fashion Scout exhibitionist-regular David Longshaw is producing a multi-media installation for Triumph during London Fashion Week. 

Triumph, who are returning for the second season as London Fashion Week's ‘Official Catwalk Lingerie Supplier’, are celebrating the success of 127 years of the label through a pop up at ‘Maison Triumph’, on Covent Garden. The pop up - and David Longshaw's installation will be open to the public from the 15th - 19th February. 

We caught up with David to find out how he was scouted for this project:

"Triumph contacted me and said they would like me to be involved in the exhibition as they really liked my work. They explained what they were planning and a few ideas they had of what I might want to do for them, having seen my collections and things I had done for magazines/ exhibitions (the vogue Italia comic strip - Francesca & Arthur, my Maude work etc)- but ultimately they wanted to see what ideas I had for the project. "

Focusing around his iconic character Maude - alongside many other integral characters- the full scale art installation will create a truly unique installation. 

"The perfect way to celebrate this was to have Maude (Editor-in-Chief of MAUDEZINE and fictional fabric mouse) involved somehow" David elaborated, "The installation will be entitled 'Maude the Maker' and it involves a human size fabric Maude, bras, a vintage sewing machine and some of the MAUDEZINE team (in their original size 22cm and smaller) and a whole load of drawings."

Follow David on Twitter for exclusive images of the creation of the installation. 

By Cass Gowing, Editor of Fashion Scout. Follow her on Twitter @CassGowing

Images from David Longshaw. 

NEWS| David Longshaw's Arthur and Francesca meet Helen Van Rees's climbing wall...

David Longshaw has well and truly brought a touch of humour to Vogue Italia with his latest comic strip. Including the work of our One to Watch Hellen Van Rees, the illustration plays on the statement and geometric work of the Central Saint Martin's graduate. Having displayed her S/S13 collection on the catwalk at our Freemason's Hall to positive reviews during London Fashion Week, the designer's garments have been described as many things. Here though, Arthur chooses “a terribly stylish climbing wall” as a fitting description. 

Having made a name for his illustrations already, Longshaw is the creator of the Maude character and is a previous VFS Ones to Watch winner. 

His latest comic strip can be viewed above or on Vogue Italia's website.

By Josh Walker (@josh_walker_)

Illustration by David Longshaw

POSCARD FROM PARIS|| David Longshaw

Former Ones to Watch designer David Longshaw's character inspired collections have earned him a wealth of acclaim and recognition since launching his solo label in 2010. We were ecstatic to welcome David to our Paris Showrooms in order to display his S/S13 collection - a line inspired by a short motion animation 'Eva & Doug Go on Holiday'. 

We catch up with David Longshaw (and Eva & Doug) in the VFS Paris Showroom to discuss his wildly imaginative and edgily vibrant Spring/Summer 2013 collection: 

What has the initial response been to your S/S13 collection?

Good. people have been enjoying the prints and silhouette with the animation.

Is there a favourite piece/ look from the collection that you feel encapsulates your aesthetic?

That changes daily. I think probably the first two looks sum up the collection with the combination of drape, print and silhouette. 

What is the importance of showcasing your collection in Paris?

Not all buyers can make it to LFW because of store commitments etc - so Paris is an opportunity to meet them.

As a platform, what support has VFS provided you with this season that you are most grateful for?

It is a great showcase for emerging talent. There is not really another showroom like this in Paris.

What will you be doing in Paris outside of the VFS showroom- making the most of the surrounding city, or taking much deserved respite from the pace of recent weeks?

Catching up with friends and visiting some of the other showrooms. I went to the Petit Palais the other day which was really interesting. 

David Longshaw's SS13 collection will be available to view in the Vauxhall Fashion Scout Paris Showroom untill 2nd October 2012. 

By Cass Gowing, Editor

EXCLUSIVE| David Longshaw's assistant Maude channels Olympic-chic

David Longshaw has sent the VFS blog team this exclusive Olympic inspired drawing of Maude (and her pet Pertinence waving a team GB/team Maude flag). Maude is dressed in a David Longshaw AW12 dress, with a gold medal (9Maude style) and of course, carrying the Olympic flame. What better way to embrace the Olympic fever than with an on trend David Longshaw dress?!

Whilst you're in the spirit of things, remind yourself of David Longshaw's Olympic comic strip for Vogue Italia. 

By Cass Gowing, Editor

Illustration courtesy of David Longshaw

NEWS| David Longshaw continues his Vogue Italia comic strip series

Last week you first met David Longshaw's recent creations Francesca and Arthur in the first of the series of Vogue Italia's comic-strip series. Strip one, which was entitled 'The Olympic Strip'', whilst this week they prepare to hit the music festivals - head to toe in high fashion clobber of course. 

"Oh Arthur forget your bodily functions. It’s fashion never function darling!"

View the latest comic strip above or on Vogue Italia's website.  

By Cass Gowing, Editor

Image from Vogue Italia

NEWS| David Longshaw's 'Olympic Strip' for Vogue Italia

You've "met" Rédactrice, Maude of MAUDEzine, and her [partially-drunk] assistant, and if you've seen VFS designer, David Longshaw's recent collection, you've likely also "met" Lucia. One thing the [illustrated] ladies all have in common is that are all of his creation; all part of an illustrated world thought up to support, and feature in the ELLE launchpad winner's designs.

Now meet Francesca, and Arthur- two new characters created for Longshaw's comic-strip series for Vogue Italia. Strip one, titled 'The Olympic Strip' is up online now, but be sure to keep up to date with David on Twitter to find out when the next of his strips goes live- (and  to let him know what you think!).

Full-sized image, and dialogue on the Vogue.it site here.

NEWS| Kirsty Ward featured in TWENTY6

The jewellery of London based designer Kirsty Ward has been featured in the editorial of online fashion magazine, TWENTY6. With her creations taking unconventional structures with an emphasis on form, the A/W12 necklace is shot alongside pieces by Acne and Bora Aksu. A graduate of Womenswear at Central Saint Martins, the designer launched her label in 2010 and was named the Rising Star of 2011 by Elle.co.uk. Having also been featured alongside David Longshaw in the June issue of Retail Jeweller magazine, Ward has appeared on Maudezine, the blog of Longshaw's fabric mouse creation Maude.

By VFS Contributor Josh Walker

Images from TWENTY6 and Maudezine