Thursday, 7 July 2011

Camilla Bruerberg + Fashion

Last seasons talented Ones To Watch MEN designer Camilla Bruerberg is this weeks guest contributor for

On Monday, the Norwegian designer was interviewed by Susan Walsh, indulging in her Ones To Watch MEN experience, spilling the beans on her desire to reinterpret her favourite childhood game into a fashion presentation and how she will love to dress Robin, Batman´s wingman. But this is only an appetizer for Camilla´s stint as guest contributor...

Throughout the week, Camilla discusses her experimental approach to knitwear and crochet and expresses her willingness to work with new materials including leather working, felting, Holographic print, weaving, and plastic moulding.

To read the full interview (and to discover her wish in having a medium size pet dinosaur, yes dinosaur!) please click here.

Wednesday, 6 July 2011

Edward Finney, best CV at Grazia´s Fash Factor

29 year old designer Edward Finney has grabbed the attention of Grazia HQ. 

We announced, in a last minute post on Monday the Grazia Fash Factor Award, and were delighted that some of Vauxhall Fashion Scout´s designers made it to the auditions. 

As the Fash Factor Awards drew to a close, VFS designer Edward Finney, who has shown with us for two consecutive seasons, made the final cut and was featured in Grazia Daily. 

Edward´s story captured the attention of the panelists which included Grazia´s Editos Jane Bruton, Jonathan Saunders, Caren Downie from ASOS, Henry Holland, and Jackie Dixon from, with his black feather cocktail Black Swan inspired dress. And the CSM designer has an impressive CV to boot, working at No 19 Savile Row, Eley Kishimoto, Alexander McQueen and was the Assistant Designer for John Galliano in Paris for 4 years. 

The talented designers audition story, covering his journey to the auditions, to his professional presentation (yes, he hired a proper model for the event!) and his impressive background made Edward a clear candidate for the Award. 

The full article can be read here and we hope this "heart-warming story" finishes in a celebration with a printed campaign.

Well done Edward! 

Tuesday, 5 July 2011

Iris Van Herpen Couture Paris show 2011

From lines and volumes that spread in the space to the most natural and organic structures such as a skeleton, or an insect turned couture, dutch designer Iris Van Herpen, showed her collection during Paris Fashion Week- Couture. 

She created a new direction of couture that combines fine handwork techniques with futuristic digital technology , elongating the shapes and developing volumes creating new silhouettes. As she describes her own work " By bringing form, structure and  materials together in a new manner, I try to suggest and realize optimal tension and movement.”nShe forces fashion to the extreme contradiction between beauty and regeneration.

With this show she sets an statement about what she thinks about the uniqueness of woman, she wants to express  the character  and emotions extending the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with 
innovation and materials inspired on the world to come.

She believes fashion is an artistic expression, showing and wearing art, and not just a functional and devoid of content or commercial tool. 

Iris  graduated from the prestigious Artez Institute of the Arts in 2006, after her studies she cultivated her skills under the watchful eyes of Viktor & Rolf and Alexander McQueen, She showed with Vauxhall Fashion Scout during February 2010 London Fashion Week. 

You can have a look at her Paris Couture show clicking here

To know about her and Vauxhall Fashion Scout click here.

Monday, 4 July 2011

Last minute call from Grazia. Fash Factor Competition

OMG! Grazia launches FASH FACTOR!
Vauxhall Fashion Scout office just got a last minute call from Gazzia offering this exciting competition. New designers and young talents have the opportunity to win a double spread sheet in Grazzia. 

This is a great opportunity as you might get coverage for your brand. Sorry for the short time announcement do not miss it  and wish you good luck.

Have a look at what they say:

"Are you the next Karl Lagerfeld? The new Philip Treacy? This generation’s Christian Louboutin? If so, next Tuesday you could win the opportunity to have your designs featured in a double page spread in the next issue of Grazia magazine!

On Tuesday 5th July at 9am, we are launching a major UK fashion talent search. We are inviting fashion students, budding designers, milliners, shoe designers, and jewellers to bring their designs to the offices of Grazia, and show them before a judging panel of Grazia editors, A-list fashion designers and top industry experts and buyers.

We will be judging entries for two womenswear categories – clothing and accessories. The winning designs will be photographed and featured in a double page spread in the next issue of Grazia magazine, Britain’s best-selling fashion glossy.

Grazia is thrilled to be launching this unique opportunity to discover and showcase unknown fashion talent.

It’s exciting to think that our future winners could be reading this right now!

Auditions will be held at the offices of Grazia, Endeavour House, 189 Shaftesbury Avenue, London WC2HJG. All entrants will be seen on a first come, first served basis, with doors opening at 9am, and judging continuing until 1pm.

All designers will be giving a strict three-minute slot for a “speed pitch” before the judging panel, of which 1 minute will be available for the designer to briefly introduce: themselves,their experience and qualifications, and the inspiration behind their design.

Each entrant may present one outfit, one pair of shoes, or one accessory. All designs must be presented to the judging panel WORN by the designer, or by ONE accompanying model.

Entrants must be aged 18 or over on 5th July 2011, and their designs must not have been sold in major British retailers.

All designs to be shown must be worn by the designer, or by one accompanying model. NB Designs must be worn on arrival:please do NOT bring garments or accessories in hanging bags, boxes, suitcases, or other baggage ‘ready to change into’. All designs must already have been produced – sketches and portfolios will not be admissible for judging.

All designs must be original, and the designer’s own work. Designs may not be submitted on behalf of others. All designs must be womenswear. "