Tuesday, 13 December 2011

NEWS| Merit Award & Ones To Watch AW12/13 Announced!

 Vauxhall Fashion Scout, the internationally recognised home of new talent, is delighted to announce Phoebe English as the Merit Award winner and Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck and Nova Chiu as Ones To Watch for AW12/13.

    Phoebe English

The highly acclaimed Merit Award gives the winner a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks, and will receive £1000 bursary.

Phoebe English, co-winner of the L’Oreal Professional Creative Award and Central Saint Martins graduate, was awarded Ones To Watch SS12 at Vauxhall Fashion Scout. Phoebe has established herself as a luxury womenswear label with intricate construction the centre of her design ethos and an attention and precision to beauty. By returning to lost, forgotten or little-used techniques, Phoebe English’s creations raises the awareness and respect for construction and surface texture and thus bring a new dimension to young London design talent.

‘Phoebe English has demonstrated a remarkable design talent which is reflected in the make of each piece.  From her graduate collection through her Ones To Watch show she has explored individual techniques and is developing a unique vision of design.  With the Merit Award she will be able to take this further and to an even wider audience”
Martyn Roberts, Director, Vauxhall Fashion Scout 

Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck and Nova Chiu are the winners of Ones To Watch AW12/13.

Ones To Watch is a springboard for the new generation of emerging, innovative designers. Over the past four seasons Ones To Watch has been responsible for launching the likes of Eudon Choi, David Longshaw, Tze Goh, Hermione de Paula and Dean Quinn to the market.

Anne Sofie Madsen established her own label in 2010 after graduating from The Royal Danish Academy of Arts School of Design. Drawing is an essential part of Anne Sofie’s work and the idea of Animalism always plays a role in her collections, capturing the soul and contrasts between the primitive and the civilised in each piece.

Heohwan Simulation Hwan Heo, graduated from the Royal College of Art in 2007 before setting up his own label, Heohwan Simulation, in 2010. His experimental pieces stem from an orginal background in menswear design. Inspired through a critical viewpoint of fashion history, Heohwan´s key silhouettes are executed with an aesthetic beauty.

Graduating from Central Saint Martins this year, Myrza de Muynck combines luxe with nostalgia and youthfulness to create elaborate hand painted prints and hand embroidery. The Dutch designer describes her work as ‘casual chic’, playing with a tomboyish sexuality within a sportswear like silhouette.

Nova Chiu won Collection of the Year on her graduation from London College of Fashion this year. With previous experience at Matthew Williamson, Richard Nicoll and Anna Sui, Nova executes a unique approach to working with fabrics. Influenced by the introduction of some of the undiscovered Chinese cultures to the modern world, Nova mixes rich textures with heavy embroidery, such as deep brocades with wool mixed with experimental digital prints on varied fabrics.

Congratulations to this seasons' winners!

Phoebe English´s pictures credits

Photographer: Josh Shinner
Model: Jessie Good at Storm
Hair/Make up: Jess Cheetham
Nails: Ama Quashie

Nova Chiu & Myrza de Muynck pictures:

I-D Online´s Exclusive Christmas Jumper By Leutton Postle

It is here, has arrived! it is the Christmas mood floating around.

Everybody is getting ready for the festives time, like our Merit Award SS12 ladies, Leutton Postle, who have made an exclusive Christmas jumper for I-D online .

They joined an exclusive selection of Knitters the likes:  inc Sibling, Co-Operative designs and Pringle of Scotland to get in the festive spirit with some Merry Christmas woolies.

Have a look to all their creations (i-d online)and get inspired for that Christmas dinner party, or to go around and make your shoppings!

Hellen Bullock featured in Dazed digital.

Hellen Bullock, who not only exhibited as part of Vauxhall Fashion Scout exhibition room during September 2011 Fashion week, but also genially illustrated some of the catwalks with her personal drawing style, has been featured at Dazed Digital as part of their Rise section.

Don´t know her yet? This is how Dazed described her, and we love it: "For anyone who thinks a Mark Rothko piece too depressing, fashion textiles designer Helen Bullock’s MA collection is like a fresh breath of life. Bold, bright, glittered shapes and blocks of jarring floral"

"Bullock’s visceral relationship with her materials is a direct manifestation of the designer’s own self - vivacious, spontaneous and real."

Read the whole interview ( to discover how she describes her own aesthetic, why she does not use digital print, or which are the 13 colors she has dyed her hair, so far.

Finally, we have to quote this whole part of the interview, as we proudly have the results of what they are talking about... Read and scroll down. 

DD: You did illustrations for the Vauxhall shows – what were you looking out for?
Helen Bullock
: I’ve never done moving drawings before. I do a lot of quick poses in my illustrations classes (Helen also teaches on short courses at CSM) and with that I look out for weird poses, so hopefully there’ll be some kind of weird movement in there.
DD: I don’t know if the models are going to give you that Helen.
Helen Bullock
: I know! I’ll be looking at the clothes a lot more but just any kind of strong features, bold lines or color and signature details. "

Alice Lee

Leutton Postle

Malene Oddershede Bach 

Shao Yen

Phoebe English

Monday, 12 December 2011

VFS Designers Among Red Pages: Hot 100

Shao Yen SS12

Trine Lindegaard SS12

Georgia Hardinge SS12 

Phoebe English SS12

Did you heard this? 3 of Vauxhall Fashion Scout designers have been shortlisted by Red Pages among the list of 100 names tipped for success in 2012!

Red Pages considers Ones To Watch SS12 Phoebe English and Shao Yen and Ones To Watch MEN Trine Lindegaard, names to track during next year 2012 as they will move ahead gaining forefront positions.

Red Pages Editor, Gabrielle Sander said: “Each year we call upon industry insiders and our own celebrity knowledge to predict the next big things, with pretty spot-on results. Georgia Hardinge was among the fashion names tipped in 2011’s list and her year has included winning the Vauxhall Fashion Scout Merit Award, seeing her clothes on the likes of Lady Gaga and Beyonce, and gearing up to head to LA to work on costumes designs for an upcoming film.

The annual list also features models Charlotte Free, Jessica Clarke, Lisa Marie Presley’s daughter Riley Keogh, Lisalla Montenegro, Roxy Horner, and Roar Global’s recent signing Amal Fashanu as ones to watch in 2012.

For the first time, Red Pages has also released a US list, which features further fashion names including up-and-coming Cuban-American designer Luis M Fernandez, and fashion blogger Emily Schuman from Cupcakes and Cashmere, who releases her first book next year.

“2012’s batch of fashion names, although perhaps relatively unknown now, are set to be familiar faces before the next year is out.”

Congratulations to them, and lets see what successful stories the New Year brings to them.

Friday, 9 December 2011

Wonderland Magazine Interviews Leutton Postle

Jack Mills from Wonderland magazine talked to our SS12 Merit Award winner, Leutton Postle, or how he described them  "the Lennon and McCartney of knitwear design"

The interview jumps from which are their favorite fabrics to knit,  how they got their interest in knitting or how they started to be Leutton Postle, to questions the like: which one are their new years resolutions, where the answer for that is taking more sausages or dieting, or how they going to decorate their studio for the festive times.

And finally the best question and best answer: 

"If you were to knit a hero of yours a Christmas jersey – who would it be for?"
THE SPICE GIRLS. Personalised jumpers for each of them, as they were… 

Are you tempted now? Read all the interview here

Words: Jack Mills

VFS Mentoring Evening: Sponsorship

Vauxhall Fashion Scout´s Sponsorship Mentoring Event is taking place on Monday 12th December!

Following on from the launch last month, the second event in the new series is Sponsorship, featuring guest speakers from the Centre for Fashion Enterprise and The Industry/Forward PR. The evening will explore the topic of sponsorship, discussing the issues involved in:
 - Approaching sponsors
- Finding the right sponsor,
- How to tailor a sponsorship pitch
- How to maximise results from your sponsorship package. 
Monday 12th December @ 7pm
Beach Blanket Babylon, Shoreditch

Running in partnership with Beach Blanket Babylon and supported by the Mayor of London, these events are free to fashion designers and feature experts from across the industry.
Speakers for the evening:
Jill Askam: Head of Sponsorship Centre for Fashion Enterprise 
The Centre for Fashion Enterprise (CFE) is London’s pioneering business incubator which supports and nurtures emerging fashion design talent.  
The CFE boasts a past and present roster of international designers including Erdem, Peter Pilotto, Marios Schwab, Richard Nicoll and Meadham Kirchhoff.
The CFE initiative provides guidance on finance, sponsorship and production, and introduces marketing expertise including routes to market and PR: essential for a brand’s survival.
Courtney Blackman: Managing Director of The Industry and Founder of Forward PR
Courtney Blackman is a London-based entrepreneur working across various roles in the fashion industry. Courtney founded Forward PR in 2004 and continues to serve as the managing director. A fashion-focused press relations agency working in various sectors of fashion from around the globe including Corrie Nielsen and Verónica Moncho Lobo, as well as with large companies and events including the WGSN Global Fashion Awards and SWAROVSKI ELEMENTS. Courtney is the managing director of The Industry - a private group of fashion insiders including top designers, stylists, editors, photographers, manufacturers, illustrators, retailers and more who are helping to shape the business side of the industry.

Spaces are strictly limited to one representative per designer label.  
Priority is given to Vauxhall Fashion Scout designers.
RSVP essential to
The VFS Mentoring programme is only possible due to the kind support of Beach Blanket Babylon and the Mayor of London.
Look forward to seeing you there!
Vauxhall Fashi

Thursday, 8 December 2011

Not Just A Label and Wallpaper* partnered to launch The Graduate Directory

Wallpaper* and NJAL select fashion´s up & coming for 2012 a collection of pieces from the fashion graduates selected in partnership with NJAL for Wallpaper* magazine´s new graduates directory will be sold exclusively on NJAL´s E-shop for Christmas.

The selected graduates are: Aus Dem (Italy), Brian Suter-Maury (USA), Daniel Hurlin (France), Dinu Bodiciu (UK), Hannah Taylor (UK), Julie Eilenberger (Germany), Matthias Weber (Belgium), Myrza de Muynck (UK), Niels Peeraer (France), Nouio Tri (Taiwan), Saskia Schijen (UK), Victoria Spruce (UK), Vivienne Appelius (Germany)

Wallpaper* magazine and NOT JUST A LABEL (NJAL) join forces in showcasing this year’s best fashion design students for the Graduate Directory 2012. The Graduate Directory will be published in the January issue of Wallpaper*, which is available 8th December 2011. In conjunction with the partnership, Wallpaper*, the leading international design magazine, and NOT JUST A LABEL, have curated a special collection featuring products from each graduate, which is exclusively available on NJAL’s Online Shop.

Every December, Wallpaper* issues its renowned Graduate Directory in print and online, which highlights the year’s best graduates from various design arenas, including fashion, design and architecture. By working together to find the designers who most exemplify talent, skill and innovation in fashion design, Wallpaper* and NJAL were able to create an extraordinary assemblage. Taking the world’s most esteemed design schools and NJAL’s extensive database featuring over 7,000 fashion designers into account, Wallpaper* and NJAL selected a shortlist of 50 former students from 36 schools in 22 countries around the globe including Denmark, Mexico, Croatia and China. With further research from both parties, 13 of the most outstanding graduates from 2011 were selected to showcase in the magazine’s critical round up of tomorrow’s most promising talents.

To celebrate and honour the graduates who have been selected for the directory, NJAL is proud to introduce the Wallpaper* Grads subsection of the Online Shop. Taking a new spin on the Christmas shopping experience, NJAL is offering shoppers access to some of the most exclusive and highly sought after designs. The Wallpaper* Grads shop on NJAL will include a carefully selected collection of pieces from each fashion designer featured in the Graduate Directory.

NJAL aims to steer emerging fashion designers towards success and act as a media liaison. NJAL is honoured to be working in partnership with the prestigious publication to give designers exposure and introduce them in to the design world.

To view the the Wallpaper* Graduate Directory as well as the specially created E-Shop on NJAL .

Monday, 5 December 2011

The Secret Is Out! Anomalous Visual Event

Last month, we blogged about Anomalous Visual's extremely mysterious showcase exhibition which is set to take place this week. Bit by bit, we received snippets of information about the exhibition, through virals, emails and social media, and a private party invitation and now they've finally revealed the location of the exhibition!
So finally, the secret is out.

9th-11th Dec 2011
12-8pm Free Entry
Location: Below Abbot St car park, E8

See you there!

Sarah Potter- Editor Online Fashion Week

It is happening...

It just started...

and you have been invited!

Dolly Jones, Vogue. com Editor and her team are behind this new initiative, Online Fashion Week

With guest of the likes Florence Welch, David Gandy for today and going through the handbag half hour, shopping treats and special discounts - click here to see what's happening right now.

Designer labels including Alexander McQueen, Chanel, Mulberry, Stella McCartney, Prada, Burberry, Miu Miu and Christian Louboutin join high street brands - from Topshop and Reiss, to Gap and Urban Outfitters - and boutiques and department stores, including Matches, Selfridges, Net-A-Porter, Browns, Harrods and Harvey Nichols, for the shopping extravaganza. Every single company is offering special online events, prizes, discounts or free gifts - and with every single purchase you'll be helping a charity of your choice.


VFS visited David Longshaw at Harrods.

This last Saturday, David Longshaw did live illustration at Harrods, drawing journalist extraordinaire Maude in anything the customer were wearing. 

Everybody was caught in the excitement of being illustrated as the infamous editor of Maudezine, while making some Christmas shopping, at harrods´s way in floor. It suddenly became a must have for the season. 

Have a read to Maudezine here.

Friday, 2 December 2011

VFS suggestions for the weekend.

Can you feel it? it is the Christmas festive time coming closer and closer. At the VFS office we are chatty chatty organizing everything for this weekend. We thought about sharing with you some of our ideas for the first Weekend of December.

Friday night:
What about a night market in Dalston? we just heard of this, and we think it suits for our plans tonight ... Launching on Friday 25th November and running every Friday night until Christmas - it’s East London’s first ever night time food market. Friday nights in Dalston will never be the same again. Running from 6pm until midnight the Long Table will offer an impressive hand picked selection of London’s finest street food, a bar and music. 

After spending the night around East, why not head West? Harrods, one of London´s most typical places to experience Christmas at the city. For the "Way in" Christmas event, David Longshaw will be in there drawing Maude in what ever customers have bought that day, 

from 10am - 8pm The event is taking place on Harrods Fourth Floor ‘Way In’ department.

Also Henry Holland will be serving on the tills, offering style advice as well as all sorts of other things going on including a chance to win a Harrods Hamper with one of David´s scarves in.

And last but not least our suggestion for Sunday: 
Why don´t you visit Boxpark? the world’s first pop-up mall!

BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Put them together with a unique mix of international fashion, arts and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, literally pop up anywhere in the world!

So grab some friends, and come to Shoreditch to enjoy this new and exciting initiative!
Three different plans including a bit of fashion, food, shopping and the first pop-up mall! 
Enjoy your weekend! 

Thursday, 1 December 2011

VFS at the British Fashion Awards

The British Fashion Awards night about to begin. 

Victoria Beckham announced as winner by Marc Jacobs

On Monday night the VFS team donned our Georgia Hardinge dresses and Baartmans and Siegel suits and headed down to The British Fashion Awards to show our support for British Fashion. 

Each year the British Fashion Awards celebrates their creativity and success. British designers and creatives are renowned for their ability to set the global fashion agenda. 

Established in 1989, the British Fashion Awards was born from the British Fashion Council’s then five-year-old Designer of the Year Award. For more than 20 years, the British Fashion Awards has been celebrating the contributions of British designers, creatives and models to the international fashion scene.

The British Fashion Awards begins with a drinks reception followed by dinner and then the awards ceremony itself. For 2011, the Awards took place on Monday 28th November at the Savoy Hotel 

What a night! at the reception we had the chance to catch up with some of our Selection Panel judges, Susie Lau, Marios Schawb, David Koma, Jessica Bumpus, and so other friends Including the nice girls from Fashion Monitor, Hillary Alexander... some champagne and nibbles to share a night where all the key industry people was celebrating British Fashion.

The gala after the reception was a night full of surprises and big big announcement as big as the presenters, winners and guests. 

From our studio we congratulate Christopher Raeburn, and Mary Katrantzou. Being awarded as Emerging talent, in the Menswear and Womenswear categories. 

Have a look to the whole list of winners including: Sarah Burton as Designer of the Year,  Christopher Kane as new Establishment Award, introduced this year to recognise a particular movement in British fashion that is taking the industry by storm.  The inaugural winner is Christopher Kane whose visionary designs for his own label continue to lead trends globally, become must haves for any fashion credible shoot and essentials for all fashion collectors.  

Also, Paul Smith who was recognized as  Outstanding Achievement in Fashion, Victoria Beckham awarded as Designer Brand and Alexa Chung as British Style among others.

Congratulations to all of them and it was a pleasure to share the night with all of you, celebrating and supporting British Fashion. 

Monday, 28 November 2011

VFS is moving to a new office tomorrow!

Friday, 25 November 2011

Vauxhall Fashion Scout's Selection Panel

Vauxhall Fashion Scout's Selection Panel took place yesterday with a stellar line-up of judges, including stylists Katy England & Rebekah Roy, Holly Shackleton Editor of i-D,'s Jessica Bumpus, Susie Lau of Style Bubble, Marios Schwab, Felder Felder, David Koma, Hannah Emslie of Selfridges, Zara Martin - Ambassador for Village Bicycle, and Vauxhall Fashion Scout's very own Director, Martyn Roberts and Talent Scout, Charlotte Gunstone. 
The Selection Panel came together to decide the winner of the internationally acclaimed Merit Award, previously won by William Tempest, David Koma, Hermione de Paula, Eudon Choi, Georgia Hardinge and Leutton Postle. 
Judging also took place for collaborative showcase Ones To Watch and Ones To Watch MEN which has previously seen the likes of David Longshaw, Dean Quinn, Kirsty Ward, Tze Goh, T.Lipop, Asger Juel Larsen and Baartmans and Seigel make their catwalk debut at LFW. 
The afternoon was spent debating the award winners for London Fashion Week AW12/13 and the winners will be announced exclusively with 
Watch this space!

Thursday, 24 November 2011

Carmen : A Life in Fashion

Normally associated as being a hub of emerging fashion talent, the internationally-renowned London College of Fashion has adopted a rather different trend for winter; yesterday unveiling their celebratory homage to a timeless icon in the fashion industry.  
Carmen Dell’Orefice, for those who have been living under a fashion-repelling rock, is to the modelling industry, what couture is to Paris – completely necessary.  After making her Vogue debut in 1947, aged 15, Carmen’s elegance and regal beauty has since become a resounding icon of the fashion industry.

Vogue (October Issue) 1947

The exhibition, situated in the Fashion|Space|Gallery at London College of Fashion’s site on John Prince’s Street, showcased a beautiful collection that combined famous shoots – by the likes of Norman Parkinson and Gleb Derujinsky – with an intimate selection of photographs that offer visitors a glimpse into the private life of a legend.

Carmen, by Norman Parkinson, 1959 

On the books of some of the most respected modelling agencies in the world, going into her 80’s, Carmen’s career as a model is as successful as ever; continuing to epitomise the eternal glamour behind an ever-changing industry. 

Carmen: A Life in Fashion will be at the Fashion|Space|Gallery at the London College of Fashion site on John Prince’s Street, until 14th January 2012.
Abigail Gurney-Read 

Tuesday, 22 November 2011

David Longshaw is on’s Christmas Wish List.

So, it’s that time of the year! Tis the season to be jolly and all that. Tis also the season to spend a lot of money on loved ones, and perhaps receive a few presents (good and bad) yourself. If you want to take a leaf out of’s book, then we suggest writing a very extensive, and very specific christmas wish list. It doesn’t have to take the excitement out of the surprises, it just takes the effort of having to possibly return or exchange a few unwanted gifts! On the list is our Ones To Watch winner David Longshaw’s illustrated scarf, available from Harrods. Absolutely exquisite, it's perfect for any fashion lover who wants to receive a little bit of talent. The perfect way to say I love you this christmas! To see what else Vogue has asked Santa for, click here

Sarah Potter- Editor

Fyodor Golan bought by Harvey Nichols

The fashion brand Fyodor Golan has had it’s spring/summer 2012 snapped up by none other than the prestigious Harvey Nichols. Their collection, which included block colouring and beautifully obscure silhouettes was praised very highly by the head of womenswear buying at Harvey Nichol’s, April Glassborow in which she states she was ‘very impressed by their direction and development’. 

The collection is set very much in the luxury department and Glassborow revealed her insight in the brand, in that it ‘will readily fit the profile of our First Floor international customer’.

Sarah Potter- Editor