Saturday, 28 August 2010

Fashion Film - Carianne Moore & Swarovski

This coming season Fashion Scout designer Carianne Moore will collaborate with renowned jeweler Swarovski to create a glittering fashion film. Carianne was kind enough to send over a press pack with this sneaky preview of the films costume design based on her stunning accessories. 

We absolutely adore the look in the illustration and simply cannot wait to see the shimmering warrior woman dripping with embellishments when the film is released this September! Watch this space.

Lara Angol

Friday, 27 August 2010

Boutique Review: 11 Boundary

11 Boundary is a high-end fashion boutique offering an eclectic mix of women’s clothing, shoes and accessories by top UK and international designer brands. The store was launched earlier this year by Debra Winstanley, who after years of experience in the fashion retail industry realised there was a gap in the market for specialist boutiques; a gap which she was only too happy to fill.

 I feel that the high street is getting quite boring; everyone offers the same and so there’s such saturation,” explains Debra. “I feel that niche boutiques with a personal choice and a personal service is key. I’ve realised that not everyone wants mass produced garments, instead they want individual items and a good customer service.”

But at 11 Boundary there is a deeper purpose to their first-rate service other than just to generate sales; it’s about building relationships with customers and providing them with genuine assistance: “We can spend two hours in here with just one customer. We get a lot of customers that need help and advice… In here they get that!”

Pieces by Twenty8Twelve, American Vintage, Costume Nationale, L.A.M.B and Malene Birger are just a small selection of what’s offered at the East-end store. Many of these are well-established and popular labels, and some are even the creation of famous faces including Sienna Miller and Gwen Stefani. But what about new emerging designers? “You need your established brands,” reveals Winstanley. “It’s good to have a mix of pieces by new and emerging designers, but although you want to support them, it can be difficult and risky sometimes with new designers as you don’t always know if they are going to deliver or if their production is going to be right.”

Debra gave me an insight into what she looks for in a brand when buying: “The most important thing is to provide the customer with value for money. What we at 11 Boundary put a lot of energy into is finding brands that give good quality, as well as nicely designed garments.” A favourite of hers currently are Danish Brands including Malene Birger, DAY and a new arrival for 11 Boundary this season, Ganni: “They are absolutely amazing…the value of them all is just so good.”

Located in the trendy Shoreditch area of East London at number 11 Boundary Street (hence the name), Debra’s shop sits amongst a hub of style and luxury, with both the newly opened menswear concept store, Hostem and high end fashion boutique, Start, just minutes away from 11 Boundary’s doors.

The interior of the store is just as chic as the spot it is situated in, with plush white fittings and a pair of glamorous beaded chandeliers hanging from the ceiling. Debra searches through the racks and shows me some of her favourite items for Autumn 2010: “This one has already been very popular,” she says whilst holding up a grey knitted poncho by DAY. “We also had a beautiful Twenty8Twelve suede and leather mix jacket which has already sold out!”

11 Boundary now has an online presence in the form of an accompanying fashion blog, releasing news of latest stock and trends, and with an e-commerce addition to their website,, arriving in mid September.

Thursday, 26 August 2010

Grazia recommend Charlotte Taylor

Whilst flipping through the latest issue of Grazia, we were thrilled to find Ones To Watch Designer Charlotte Taylor's beautifully tailored trousers featured in a back-to-school trend prediction spread.

We absolutely love Charlotte’s olive green and purple trousers! They're ultra chic, fusing a traditional silhouette, a punch of colour and structured detail in all the right places. We can’t wait to see what she’s created for Spring/Summer 2011!

Lara Angol

Wednesday, 25 August 2010

Young British Designers Teaser Video

We gave you the heads up back in May, and now here's another tasty little morsel to whet your appetite, as brand new shopping site, Young British Designers, have released a brilliant teaser video.  Featuring some of Fashion Scout's hottest designers past and present, in the shape of Merit award winner Eudon Choi, Ones To Watch designer, Charlotte Taylor, Felicity Brown and Viking Wong, the site's set to stock the best of UK talent, and it's all kicking off in September.

The music, the model, the gorgeous, old school, rule Britannia vibe...if the video's anything to go by, this site's got it all. 

Fiona Anderson

Tuesday, 24 August 2010

Una Burke for NARS Cosmetics Campaign Fall 2010

Earlier this month, NARS Cosmetics launched their new range for Fall 2010… and what do you think we spotted within the latest ad-campaign for the beauty brand… No other than the structural leather bodice from Vauxhall Fashion Scout designer, Una Burke’s RE.TREAT Collection. Modelled by style icon, Daphne Guinness, Una’s carcass-like creation is covered with an assortment of crystals and diamonds whilst complimented by the striking shade of purple that lies on Daphne’s eye lids; an eye-shadow colour which has since been named after her.

During a recent interview, Una told us how excited she was when her work was requested by the cosmetics company for the campaign and that Daphne Guinness “was someone incredible whom I've always wanted to wear my work.”

The campaign was styled by Patti Wilson and shot by photographer, make up artist and founder of NARS Cosmetics, Francois Nars, who has cleverly used mirrors to reflect Una’s piece and Guinness’ image from every angle, creating a kaleidoscopic projection of style and beauty. 

Sarah Barlow

Monday, 23 August 2010

William Tempest for John Lewis

Previous Merit Award winner, William Tempest, has been asked to design a dress for the department store, John Lewis. The collaboration is part of the retailer’s new fashion focus, celebrating both emerging and already established design talent. Other designer’s who have been asked to join the initiative include Milliner, Philip Treacy and couture footwear designer, Terry de Havilland.

John Lewis’ new fashion floor revamp and designer collaborative collections, including Tempest’s dress, will all be revealed during Vogue’s Fashion’s Night Out in a couple of weeks… We can’t wait!

Sarah Barlow