Monday, 30 September 2013

PARIS SHOWROOMS| Phoebe English SS14

One of the Ones To Watch winners for SS12. Merit Award winner for AW12. Central Saint Martins graduate and L'Oreal Professional Creative Award winner Phoebe English, a true Fashion Scout veteran will return to the Paris Showrooms this season with her post-apocalyptic SS14 collection.
Her strong metamodern aesthetic has been wowing onlookers from the start and a strong media following has led to a collaboration with ShowStudio and a Dover Street Market window installation. This season her nude and onyx heavy colour block multi texture line up was inspired by travel, empty space, gravity and suspended movement; expect raw edge sheer detailing and boxy silhouettes .
English will be showcasing her collection 10:00AM to 7:00PM from the 26th to the 1st October at the Fashion Scout Paris Showrooms; 23 Rue Du Roi Sicile, Paris 75004.
Madeleine Ayers, contributor, @MadeleineAyers.


The Croatian duo behind Dioralop Andreja Bistricic and Maja Merlic; met in Zagreb, which lead to the launch of their label.

Andreja’s Central Saint Martin’s textile degree and Maja’s architecture degree from Faculty of Architecture and Urbanism in Zagreb have combined to create an up-and-coming label that has been awarded The Best Yound Designers Elle Croatia award.

Paris Showrooms will be presented with a brand that showcases print and textile manipulation and ambiguous fabrics, proportions and silhouettes.

by Emily Black, @emilyy_black
Photos from Dioralop AW13 lookbook


Apu Jan’s oversized knit pieces and draped fabrics made an impression at SS14 LFW. The Taiwanese designer is hoping to do the same this PFW as he is presenting ‘Signals’ again at Paris Showrooms.

The manner in which signals affect our daily lives directly as well as subconsciously is the inspiration behind this collection.

Expect crocheted hats, extreme hat hair, and a unique aesthetic of interesting knitwear. 

by Emily Black, @emilyy_black
Photos by Jean-Luc Brouard @jeanlucbrouard


Anna October’s family name was given to her Grandfather after he served in The Great October Revolution in 1917. Growing up in the industrial city of Zaporozie with a strict military family, it was near enough impossible to achieve her teenage dream of becoming a fashion designer. Anna escaped to Odessa at the age of seventeen as she moved to study fine art at Art College Named After M.B.Grekov. 

Just one year after moving to Odessa Anna launched her womenswear label so she could spread the world with her ideas. This seasons Paris Showrooms will help the young designer to do so.

Anna October will be showing her skilled tailoring through her light and sparking garments with a touch of irony. Her timelessly elegant feminine silhouettes will no doubt be a hit at PFW SS14 . Look out for the 'OTRADNOE' collection at Paris Showrooms. 

By Emily Black, @emilyy_black
Photos from Anna October AW13 lookbook

PARIS SHOWROOMS| Alessia Prekop SS14

Born and raised in Italy and studying in Florence- Alessia Prekop has been exposed to art and architecture from an early age. Her literature studies and her surroundings have heavily influenced her work.

After graduating with a literature degree, Alessia decided that she wanted to be in the fashion industry and studied fashion design at the Instituo Maragoni in London. Her artistic flair was then able to flourish and London allowed her to cultivate new ideas.

This PFW Alessia will be showcasing her work at Paris Showrooms. Expect a dark and sullen adventure with a “touch of light” peeking through the melancholia. 

by Emily Black, @emilyy_black
Photography by Tracy Asslanian @TracyAsslanian


SS14 Paris Showrooms will showcase twenty designers to a large amount of buyers, press and bloggers. This season Aika Jaxybai will show her latest collection from her label 'Aika Alemi'. The Kazakhstan based designer has made a name of herself in her country and has been labeled as the country's "first designer with the talent and tenacity to make it big". Aika purchased her first sewing machine just two years ago and previous to that played the role of high-flyer with many executive roles for multinational companies around the world. 

Her past does show that she has a passion for the arts as she has also worked as a film producer and held many other artistic roles. Such diverse experience must be helping her fashion career as she has proved to be quite a hit with many buyers. 

At Paris Showrooms Aika will be presenting her 'White Plenty' collection. Complex reversible patchwork strips, quiltep texture and nonchalant pieces in shades of white is what to expect from this designer this PFW.

By Emily Black, @emilyy_black
Photos from Aika Alemi SS14 lookbook 

PARIS SHOWROOMS| David Longshaw SS14

Having graduated from an MA Royal College of Art in 2007, David Longshaw has being going from strength to strength will his womenswear collections and illustrations. Despite being offered a position prior to even completing his course, determination to start up alone led to him launching his collection in 2010. Famed for creating fictional personality 'Maude the Mouse' as muse for his work; he has been commissioned to create animations for LOVE magazine by Katie Grand and a weekly comic strip for Vogue Italia.
For Spring Summer 2014 look forward to seeing Longshaw take you on a journey to a book club. Francesca the rabbit and her pet 'sheep' 'dog' Arthur reinvent the book cover in a bid to make reading 'chic'. The garments themselves shall be subtly cut as to not distract from the quirky prints.
Check out the new season in Paris from the 26th to the 1st October. 
By Madeleine Ayers, @MadeleineAyers, photographs from David Longshow AW13 Lookbook 


Mumbai born milliner and accessory designer, Little Shilpa is one of the influential designers set to showcase at the forthcoming Fashion Scout Paris.

Renowned for innovative and powerful designs, the inspiration behind each Little Shilpa creation derives from local influences and observations. These are channeled through vintage thought and transcended into modern, current products made using a multitude of fabrics and creative techniques.

The final products are a fusion of the fields of fine art, design, film and photography, co-existing as one.

Written by Brooke McCord, Fashion Scout Contributor. Follow me on Twitter @BrookeMcCord
Photographs by Jamike Latif, @JamikeLatif