Saturday, 16 February 2013

HIGHLIGHTS| Day Two at Fashion Scout

One's To Watch Showcase

Sara Maino; Senior Fashion Editor- Vogue Italia 

Rebekah Roy; Stylist- One's To Watch Showcase

Bernard Chandran 

Merit Award Winner- Yifang Wan

Here are just a selection of the key moments from Day Three at Fashion Scout. Today saw some of our most renown shows, including our highest honour- the Merit Award, Yifang Wan, and our One's To Watch Showcase. 

Keep up-to-date with everything happening on and off the catwalk, backstage and behind the scenes stay tuned to the Fashion Scout blog. Don't forget our Twitter - @FashionScout and Facebook, and our Instagram- @FashionScoutLondon, updated daily. 

EXCLUSIVE| Pam Hogg x Fashion Scout x Diesel After Party

After a busy and fashion filled day and a once again legendary Pam Hogg show (correction, not just a catwalk show - a full on en pointe performance) what better way than to head to Diesel for the official Pam Hogg after party. On Saturday night Diesel and Fashion Scout joined forces to celebrate the Pam Hogg AW13 runway show, hosted exclusively in the brand-new Diesel Village pop-up on London's iconic Regent St. 

Invite only, Horse Meat Disco topped the bill, with Jim Stanton and Severino Panzetta delivering an amazing set within the intimate setting of the Diesel Village community - a store design created to celebrate the creativity, passion & spirit behind Diesel’s motto ‘For Successful Living'. Held at Diesel village, Carnaby Street - Bubble food provided fashion canap├ęs whilst Fashion Scout sponsors Vita Coco were on hand to keep everyone refreshed (Soulshakers provided Langston gin cocktails for those looking for something a little stronger). 

London Guests included: Mary Charteris, Jamie Winstone, Tyler James, Zoe Hardman, Lydia Bright, Rhys Webb (The Horrors), model and presenter Erin McNaught alongside Pam Hogg and her fashionable friends.

Unveiling the brand-new Diesel Village pop-up, Diesel worked in association with Fashion Scout; the Party brought together generations of artists, fashionistas, media and opinion formers to celebrate the Pam Hogg AW13 collection and was presented by leading fashion and lifestyle brand Diesel, known across the world for supporting emerging and established talent in a range of creative fields.

A huge thank you to Diesel UK and Pop PR and Pam Hogg for an awesome day!

Images by Katie Palmer, courtesy of Diesel 


If there's ever a designer to put on a performance, it's Pam Hogg. One of the most anticipated shows of the season, ballet dancers and full frontal nudity were all integrated within her AW13 collection 'The Emperor's New Clothes'.

In another offering of what she does best, the punk inspired designer opened with sterile white pieces donning blocked headpieces that touched on the nurse-chic of her previous collection. The show was quick to progress though as her signature geometric, latex creations took the stage in the form of striking ballet and models walking on the tips of their toes.

An eerie soundtrack, paired with the introduction of black outfits and dramatic veiling all added a darker twist to the already impressive collection before statement colours and metallics were re-introduced. Embracing the fitting title to the collection, the oriental red and Eastern music continued to march impressive outfits of bodysuits, full length capes as well as an evening dress down the runway in what could have been described as Hogg's most wearable collection to date.

Another impressive collection from the cult-punk icon, Pam Hogg's pieces danced from the dark to the dramatic in yet another truly memorable show.

By Josh Walker (@josh_walker_)
Images by Kris Elliott (@kriselliott)

FRONT ROW| Pam Hogg FEB'13

Pam Hogg’s show at Fashion Scout is guaranteed to draw a crowd, and this season was no exception.  We were lucky enough to speak to a few members of the Front-Row in the moments before the show.

Nick Rhodes & Judy Blame 

How long have you been a fan of Pam’s work?  
Nick: Far too long actually, I used to come to Pam’s shows in the 80s.  
Judy: Pam is a one-off, she has her own style and she keeps it; that’s what I like about her. All her shows are really a social event as well as a mad, wicked outfit.  
Nick: I agree. I think she is incredibly unique and she has been a maverick for longer than most designers have ever thought about it.  She has still got fantastic energy and in a way, I think her show is one of the most enjoyable anywhere in the world and all the fashion weeks.  It’s colourful, it’s bright, it’s sexy, it’s full of energy.  

That definitely seems to be an overriding theme in her designs; it makes women look really sexy in themselves, rather than trying to appeal to anyone else.  
Judy: Pam is a strong woman, and she designs for that kind of person.  
Nick: She gets all the things we like; goth, sci-fi, punk, it’s all in there.    

Jaime Winstone

She is always amazing, and is always the most exciting show to come to at Fashion Week.  She’s not on the schedule and for me, she’s the most inspirational fashion designer out there; she strives on, she keeps going and she hasn’t necessarily got the backing she needs.  This show is really exciting, it feels major.  

Pam is ahead of her game, she’s always doing her own thing and setting the standard.  For me, that is what Pam is.  She’s one of my best friends; my inspiration.  She puts the ‘punk’ into fashion.  

Interviews by Abigail Gurney-Read (@AbbyGurneyRead)


Crowds gathered outside Freemason's Hall last night for the eagerly anticipated Pam Hogg Feb'13 show . Full catwalk report to come. 

Images by Bex Day (@Rebecca_Day)

BACKSTAGE| Exclusive Imagery from behind-the-scenes at Pam Hogg

Fashion Scout gives you an exclusive behind-the-scenes look at Pam Hogg backstage at London Fashion Week. The First Lady of Fashion didn't disappoint with her incredible latex full body catsuit and conceptual headwear. 

Be sure to check out the full catwalk images on the Fashion Scout blog, bringing you every look from the runway as it happens as well as unique imagery and interviews you won't find anywhere else. 

Images by Asia Werbel