Saturday, 24 January 2015


Contemporary Asian designer, Apu Jan will be returning to the catwalk for another season with Fashion Scout!
Combining a story of history and fantasy, the clothes become daring yet wearable incorporating oriental elements with a modern twist. The designer's previous collections range from knitwear to simple but imaginative prints and we can’t wait to see what he has created for AW15!

Fashion Scout London takes place from the 20th - 24th February 2015 at the Freemasons' Hall in Covent Garden. 
Don’t miss the unique collection of Apu Jan!

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Friday, 23 January 2015


It’s time to get ready for the most exciting Fashion Scout yet, as we reveal our Provisional AW15 Catwalk Schedule. 
Fashion Scout will return to our London home at the Freemasons’ Hall in Covent Garden from the 20th – 24th of February with a packed schedule of Catwalk shows, exhibitions and events! 

Exclusively showcasing the best pioneering talent from across the globe, Fashion Scouts’ AW15 lineup includes more than 50 visionary designers from around the world hand picked by a top industry Selection Panel.

Highlights of the schedule include Friday’s Merit Award winner James Kelly, the RCA Graduate who has already received a flurry of press attention. James Kelly will be sponsored by Fashion Scout to produce his first ever London Fashion Week catwalk show. Already a favourite of Hilary Alexander OBE, Vogue UK Features Editor Jessica Bumpus and Sara Maino, Senior Editor at Vogue Italia – we expect a packed FROW.

Also presenting their debut London Fashion Week collections are designers Angel Chen, J Moon, Kim Stevenson and Minju Kim, who together form Fashion Scout’s highly anticipated Ones to Watch show on Saturday 21st February.

Amongst those returning to the catwalk are legendary Fashion Designer Pam Hogg, SS15 Ones to Watch designer Youjia Jin, CFE Pioneer Mariana Jungmann, in addition to former Merit Award winners Gyo Yuni KImchoe and Xiao Li.

Also running from the 20th – 23rd of February, Fashion Scout will curate an exhibition of exciting emerging talent, including designers from around the world; Clio Peppiat, GF Hawthorne, Niro Wang and Typical Freaks.

The full schedule and designers profiles can be viewed on the Fashion Scout website here

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Fashion Scout discovery Jamie Wei Huang is welcomed back this season. Graduating from Central Saint Martins Art and Design College in London, Huang launched a contemporary womenswear label, which combines conceptual ideas with a modern silhouette. She has worked in high-end fashion houses such as Alexander McQueen and Christopher Kane giving her an unparalleled insight into some of fashion's most creative hubs.  

Signature elements of the label include a clean refined outline, silhouette and an aim to provide a representation of a modern women’s character.
Jamie Wei Huang is returning to the Fashion Scout catwalk in February with her AW15 collection.  

Fashion Scout London takes place from the 20th - 24th February 2015 at the Freemasons' Hall in Covent Garden. Check back to the blog during the event to see Jamie's show review and much more.

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Thursday, 22 January 2015


Fashion Scout are thrilled to announce Youjia Jin.  Before moving to London the Chinese born Youjia graduated from the Beijing Institute of Fashion and Technology in 2009. The designer graduated from Central Saint Martins in 2011 and London College of Fashion in 2014 with a MA in Womenswear and was named Fashion Scout’s Ones To Watch for SS15. Since her debut collection, Youijia has received continued praise from internationally renowned publications including: British GQ, British Vogue, LOOK and i-D magazine. 

Youjia will return to the Fashion Scout London catwalk to showcase her AW15 collection at the Freemasons Hall in Convent Garden. Fashion Scout London takes place from the 20th – 24th February 2015, be sure to check back to the blog during the event to see Youjia Jin’s show review and much more from the event.

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Monday, 19 January 2015


Fashion Scout are thrilled to announce Sadie Clayton will be joining our Pop-Up Exhibition this February as part of the Fashion Scout live event. The designer, who appeared on the influential Not Just A Label this week, will be showcased alongside the brightest UK/international graduates and emerging designers. Taking place on the 23rd of February, this will be the place to see the next big names in global fashion. We caught up with Sadie to discover her inspirations, creative process and future aspirations ahead of the upcoming exhibition:

What are your goals for 2015?
To continue to create copper inventions whether it be wild or wonderfully tailored. Continually, make people smile and feel excited.
My ultimate goal in life is to see Grace Jones in one of my pieces - she is forever my muse, so that's my goal for 2015 onwards :).

Could you tell us about this collection’s inspirations?
Lately, as crazy as it may sound, crystals and tumblestones. I am in awe with my crystal collection which my step father kindly sent me. I have been researching into them, activating them and carrying them. They are used to heal and protect. I aren’t going to talk too much about them as people begin to think I am going crazy (laughs), I have started using them and I am going to see where it'll take me! Watching my aw15 presentation will reveal all the inspiration which all stemmed from one little conversation. I’m recently obsessed with glitter and cactus’s too.

Do you have a specific research process when you start a new collection?
Yes I always have a colour palette first way before the season has even arrived – I then riffle my way through fabric shops, being inspired by textures is what leads me to my design process. My concept appears and I begin sketching, I always tend to go wild with my silhouettes then start reigning it all back in!

How do you balance creativity with commerce?
I seem to build two collections in one, always focusing on my key signatures - copper and structure. I am all about creativity, I have been since day one when studying, but the more you become emerged in the industry the more you realise you have to begin understanding how to create RTW to maintain a cash flow! So sad but so true! I can't live off making my copper metal sculptures - unfortunately!

Do you feel there’s a significant interest in young designers at the moment?
Yes for sure, there always is, there are always exciting new brands appearing. It's so difficult for us to fight against the beasts but that's the exciting part - the challenge!

How do you feel you have evolved as a designer since last years A/W collection?
I feel I have come on leaps and bounds simply because of my amazing supporters, I am so grateful I guess when you get one order you begin to realise the excitement and see what people really do want to wear of yours and then you move down into a whole new path.
I feel I have refined my sense of design and I am beginning to understand what my customer wants to wear, yet I'm still juggling both the ready to wear and the show pieces. I will never stop creating my copper inventions as that is part of me but the more I evolve the more I incorporate ready to wear.

How would you describe your design aesthetic in three words?
Power, Diverse, Copper

Where do you want to be in five years time?
I'd love to be where I feel I am now BUT with more exciting opportunities around me with more stockists and actually a real studio, working from my spare room at home isn't exactly ideal!

For Sadie's Not Just A Label, click here.

By Lewis R Waters / Leeomigh Dolan

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