Malene Oddershede Bach fahion film

Fashion Film is becoming a mayor trend by the time of showcasing a collection, contextualizing it in a desired environment, where you can create the ambiance and the spirit you want to attach to a specific collection. 

It is about adding another dimension to fashion, a natural development of fashion look books, understanding and implementing digital technology and interactiveness.

Vauxhall Fashion Scout´s Ones To Watch SS12 winner Malene Oddershede Bach is one of this designers approaching new trends regarding fashion and media/technology. Her film, entitled "Abandoned"  it has been edited and directed by Chantelle Lue (http://www.chantellelue.com/abandoned/) and was originally made for Diane Pernet's A Shaded View on Fashion Film.

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Introducing Ones To Watch winner Shao Yen

Good Morning fashion scouters!

After yesterday hype with the announcement of The Body Shop coming on board as official Make-Up sponsor for next September London Fashion Week, Vauxhall Fashion Scout wants to keep introducing to its Ones To Watch SS12 winners.

After introducing Phoebe English and Malene Oddershede Bach, we’re continuing our Ones To Watch introductions with Shao Yen!

Central Saint Martins graduate Shao Yen Chen is a visionary who has previously used a pale palette versus intricately created shapes. His all white MA womenswear collection stuck a cord with those in the fashion industry by pushing the boundaries of the catwalk norms. Shao has also created a number of beautifully produced fashion films. He has also been named as one Selfridge’s of “Bright Young Things”.

How do you feel about winning Ones To Watch?
I was really excited. It's a great opportunity to show my work on the runway for the first time after I graduated. But I'm also under a lot of pressure to present my best.

How are you celebrating?
I haven't had time to celebrate yet. I've been busy working. I will be celebrating if the show goes well.

Did you always want a career in fashion? When did you decide this was your field?
Not really. I only got into fashion when I was in high school. I decided to give it a try and applied for St Martins.

How do you get into the design mood.
I don't really have any special trick or ritual to get into the design mood. The ideas can come at any time.

What time of day do you get the most inspired?
At night, when it is quiet. 

If you weren't a fashion designer, what would you do?
I would probably want to become a film director.

Where are your favourite spots in London?
Barbican Centre, Victoria Miro Gallery, Greenwich Market.

If you could live in any decade which one would it be?
The 1970s.

Where would you like to see your brand in the future?
I would like to have a solo catwalk show in the coming year and have stockists in major fashion cities in the near future.

Now one month to go... how are you feeling towards September?
I am feeling nervous but also very much looking forward to it. I can't wait for it to be finished. 

Tell us a bit about your SS12 collection.
My SS12 collection is inspired by 80s and 90s streetwear, tribal, punk and bondage elements.

Really nice to meet you Shao, we look forward to see your show at Vauxhall Fashion Scout Ones To Watch´s catwalk during September Fashion Week. 

The excitement is increasing as closer we get to September.... 

Our new sponsor is......

 

Prophetik AW11

Exciting news at Fashion Scout HQ this morning! We’ve arquired a new sponsor; The Body Shop, whose make up range will be used during London Fashion Week, Exciting right?  We can't wait to see what looks the make up artists will create !!

Vauxhall Fashion Scout, the leading independent event at London Fashion Week, announced today a new partnership with The Body Shop, and the international ethical brand is set to become the event’s official Make-Up Sponsor.

 This exciting new partnership will see The Body Shop cruelty-free and sustainable make-up collection used to create the key make-up trends for SS12 on the catwalk throughout London Fashion Week.
 
 Internationally recognised as the “showcase for fashion innovation” (Vogue Italia) and “talent goldmine” (vogue.com), Vauxhall Fashion Scout is the perfect platform for The Body Shop to partner with. Each season Vauxhall Fashion Scout selects the most exciting designers and showcases them through catwalk shows, salon shows, presentations, fashion films and exhibitions.
 
 The designer’s make-up looks will be created by a team of renowned professional make-up artists headed by Professional National Make-Up Awards Winner 2011, Lan Nguyen. They will translate the creative visions, giving shape to designers’ ideas and innovative concepts using The Body Shop’s range.The Body Shop make-up range launched in 1986, and now boast s of over 250 products for eyes, lips, cheeks and face, as well as four limited-edition trend collections each year.
 
 “We were excited to see The Body Shop’s recent great work with Vauxhall Fashion Scout alumni William Tempest.  This new partnership is a natural progression and will directly benefit our designers. This is an exciting joint venture, which adds to our shows the finishing touch that wraps and empowers the whole event” Martyn Roberts, Founder of Vauxhall Fashion Scout.
 
 Ann Massal, International Brand Director for The Body Shop commented on the partnership,
“Fashion and make-up are intrinsically linked; one completes the other. We are extremely excited to be working with Vauxhall Fashion Scout and supporting the hottest, emerging fashion talents of the future.”
 
With September just around the corner, we are really excited for this new venture! Stay tuned for upcoming features in which we will be colllaborating with The Body Shop and our new make up artist, Lan!

Vauxhall Fashion Scout has the pleasure of introducing you to Phoebe English, Ones To Watch SS12 winner

It’s a new week and following on from our Ones To Watch SS12 announcement last week, Vauxhall Fashion Scout have been busy conducting interviews with our talented award winners; Alice Lee, Malene Oddershede Bach, Phoebe English and Shao Yen.

Today is the turn of Phoebe English, the Central Saint Martins designer who’s mixed media graduate pieces have captured the attention of the industry. Inspired by light, gravity and motion she creates multi-dimensional wearable works of art and structure. Her striking designs have earned her many awards including the L’Oreal Professionnel Creative Award and we can’t wait to see what she has created for her catwalk debut at London Fashion Week. 


VFS: What were your feelings and thoughts when you knew you were announced as Vauxhall Fashion Scout´s Ones To Watch MEN winner?
PE: I was really touched that you picked my work for 'Ones to Watch', it feels great to have the support and help of Vauxhall Fashion Scout whilst I work on my first collection.


VFS:How are you celebrating?
PE: I have just been moving into my new studio so haven't really had a chance to yet, I will maybe have some time to celebrate after the collection is finished.


VFS:Did you always want a career in fashion? When did you decide this was your field?

PE: I drew all the time when I was younger and always loved clothes and dressing up. For a long time I thought I was going to be an actress but various events meant I accidentally ended up at Central Saint Martins.
VFS:What are you doing right now....other than this interview?

PE: Working on ss 12.

VFS:If you weren't a fashion designer, what would you do?

PE:I would be an actress. I only ended up doing this by mistake really.

What kinds of different materials you would like to expremient with?

PE:there are too many to mention, the world is full of an infinate variety of them!

VFS:How do you feel about fashion films? Do they aid the progression of fashion in this digital age?

PE: Fashion film an intriguing continuation of the standardised 'show' medium of representing work, I think there are still so many ways that this fantastic unity of media can and will be explored. I am particularly interested in how it in many ways is a private catwalk show that can be instantly accessible. The feeling of connecting with a collection like you do when you are at a show is attainable even if you aren't important enough to receive an invite to one, it opens fashion up in many ways.

VFS:Where would you like to see your brand in the future?

PE: On a few select people who inspire me.

VFS:Tell us a bit about your SS12 collection.

PE: I am working towards exploring statics and stillness at the moment. I am working with surfaces which portray different types of time, laboured time against the instant.

Nice to meet you Phoebe!

pictures: Josh Shinner