Last
season's Ones to Watch designer Helen Lawrence joins design initiative Fashion East. Former Central Saint Martins student Helen, who received her design training
from Mark Fast and Alexander McQueen, wowed the audience at last season's
renowned Ones to Watch showcase with her unconventional fabrics and
innovative cutting techniques. She is one of two new designers joining Fashion East next season and will be showcasing alongside Louise Alsop and Ashley Williams at Fashion East's AW14 showcase during London Fashion Week.
"Sparks
of excitement, which we particularly felt once the final three were chosen, are
typical of Fashion East's accumulative effect over the years; it's a feat to
recall all the talent they have showcased who now define London Fashion Week as
we know it today." commented one of Fashion East's judges, PR guru
Mandi Lennard.
Vogue.co.uk today featured the news mentioning the
Fashion Scout star, "Central Saint Martins graduate Lawrence is known for
her pastel-coloured knitwear" whilst ELLE UK commented: "her name may already ring some
bells – she unveiled her s/s 2014 collection as part of Fashion Scout’s
Ones to Watch show. Her focus is knitwear, modern pieces mixed with
contrasting fabrics like denim and PVC."
Congratulations to Helen Lawrence, we can't wait to see next season's pieces on the catwalk!
Written by
Cass Gowing, Editor @CassGowing. Photography by Jamike Latif @JamikeLatif