Friday, 9 December 2011

Wonderland Magazine Interviews Leutton Postle

Jack Mills from Wonderland magazine talked to our SS12 Merit Award winner, Leutton Postle, or how he described them  "the Lennon and McCartney of knitwear design"

The interview jumps from which are their favorite fabrics to knit,  how they got their interest in knitting or how they started to be Leutton Postle, to questions the like: which one are their new years resolutions, where the answer for that is taking more sausages or dieting, or how they going to decorate their studio for the festive times.

And finally the best question and best answer: 

"If you were to knit a hero of yours a Christmas jersey – who would it be for?"
THE SPICE GIRLS. Personalised jumpers for each of them, as they were… 

Are you tempted now? Read all the interview here

Words: Jack Mills

VFS Mentoring Evening: Sponsorship

Vauxhall Fashion Scout´s Sponsorship Mentoring Event is taking place on Monday 12th December!

Following on from the launch last month, the second event in the new series is Sponsorship, featuring guest speakers from the Centre for Fashion Enterprise and The Industry/Forward PR. The evening will explore the topic of sponsorship, discussing the issues involved in:
 - Approaching sponsors
- Finding the right sponsor,
- How to tailor a sponsorship pitch
- How to maximise results from your sponsorship package. 
Monday 12th December @ 7pm
Beach Blanket Babylon, Shoreditch

Running in partnership with Beach Blanket Babylon and supported by the Mayor of London, these events are free to fashion designers and feature experts from across the industry.
Speakers for the evening:
Jill Askam: Head of Sponsorship Centre for Fashion Enterprise 
The Centre for Fashion Enterprise (CFE) is London’s pioneering business incubator which supports and nurtures emerging fashion design talent.  
The CFE boasts a past and present roster of international designers including Erdem, Peter Pilotto, Marios Schwab, Richard Nicoll and Meadham Kirchhoff.
The CFE initiative provides guidance on finance, sponsorship and production, and introduces marketing expertise including routes to market and PR: essential for a brand’s survival.
Courtney Blackman: Managing Director of The Industry and Founder of Forward PR
Courtney Blackman is a London-based entrepreneur working across various roles in the fashion industry. Courtney founded Forward PR in 2004 and continues to serve as the managing director. A fashion-focused press relations agency working in various sectors of fashion from around the globe including Corrie Nielsen and VerĂ³nica Moncho Lobo, as well as with large companies and events including the WGSN Global Fashion Awards and SWAROVSKI ELEMENTS. Courtney is the managing director of The Industry - a private group of fashion insiders including top designers, stylists, editors, photographers, manufacturers, illustrators, retailers and more who are helping to shape the business side of the industry.

Spaces are strictly limited to one representative per designer label.  
Priority is given to Vauxhall Fashion Scout designers.
RSVP essential to
The VFS Mentoring programme is only possible due to the kind support of Beach Blanket Babylon and the Mayor of London.
Look forward to seeing you there!
Vauxhall Fashi

Thursday, 8 December 2011

Not Just A Label and Wallpaper* partnered to launch The Graduate Directory

Wallpaper* and NJAL select fashion´s up & coming for 2012 a collection of pieces from the fashion graduates selected in partnership with NJAL for Wallpaper* magazine´s new graduates directory will be sold exclusively on NJAL´s E-shop for Christmas.

The selected graduates are: Aus Dem (Italy), Brian Suter-Maury (USA), Daniel Hurlin (France), Dinu Bodiciu (UK), Hannah Taylor (UK), Julie Eilenberger (Germany), Matthias Weber (Belgium), Myrza de Muynck (UK), Niels Peeraer (France), Nouio Tri (Taiwan), Saskia Schijen (UK), Victoria Spruce (UK), Vivienne Appelius (Germany)

Wallpaper* magazine and NOT JUST A LABEL (NJAL) join forces in showcasing this year’s best fashion design students for the Graduate Directory 2012. The Graduate Directory will be published in the January issue of Wallpaper*, which is available 8th December 2011. In conjunction with the partnership, Wallpaper*, the leading international design magazine, and NOT JUST A LABEL, have curated a special collection featuring products from each graduate, which is exclusively available on NJAL’s Online Shop.

Every December, Wallpaper* issues its renowned Graduate Directory in print and online, which highlights the year’s best graduates from various design arenas, including fashion, design and architecture. By working together to find the designers who most exemplify talent, skill and innovation in fashion design, Wallpaper* and NJAL were able to create an extraordinary assemblage. Taking the world’s most esteemed design schools and NJAL’s extensive database featuring over 7,000 fashion designers into account, Wallpaper* and NJAL selected a shortlist of 50 former students from 36 schools in 22 countries around the globe including Denmark, Mexico, Croatia and China. With further research from both parties, 13 of the most outstanding graduates from 2011 were selected to showcase in the magazine’s critical round up of tomorrow’s most promising talents.

To celebrate and honour the graduates who have been selected for the directory, NJAL is proud to introduce the Wallpaper* Grads subsection of the Online Shop. Taking a new spin on the Christmas shopping experience, NJAL is offering shoppers access to some of the most exclusive and highly sought after designs. The Wallpaper* Grads shop on NJAL will include a carefully selected collection of pieces from each fashion designer featured in the Graduate Directory.

NJAL aims to steer emerging fashion designers towards success and act as a media liaison. NJAL is honoured to be working in partnership with the prestigious publication to give designers exposure and introduce them in to the design world.

To view the the Wallpaper* Graduate Directory as well as the specially created E-Shop on NJAL .

Monday, 5 December 2011

The Secret Is Out! Anomalous Visual Event

Last month, we blogged about Anomalous Visual's extremely mysterious showcase exhibition which is set to take place this week. Bit by bit, we received snippets of information about the exhibition, through virals, emails and social media, and a private party invitation and now they've finally revealed the location of the exhibition!
So finally, the secret is out.

9th-11th Dec 2011
12-8pm Free Entry
Location: Below Abbot St car park, E8

See you there!

Sarah Potter- Editor Online Fashion Week

It is happening...

It just started...

and you have been invited!

Dolly Jones, Vogue. com Editor and her team are behind this new initiative, Online Fashion Week

With guest of the likes Florence Welch, David Gandy for today and going through the handbag half hour, shopping treats and special discounts - click here to see what's happening right now.

Designer labels including Alexander McQueen, Chanel, Mulberry, Stella McCartney, Prada, Burberry, Miu Miu and Christian Louboutin join high street brands - from Topshop and Reiss, to Gap and Urban Outfitters - and boutiques and department stores, including Matches, Selfridges, Net-A-Porter, Browns, Harrods and Harvey Nichols, for the shopping extravaganza. Every single company is offering special online events, prizes, discounts or free gifts - and with every single purchase you'll be helping a charity of your choice.


VFS visited David Longshaw at Harrods.

This last Saturday, David Longshaw did live illustration at Harrods, drawing journalist extraordinaire Maude in anything the customer were wearing. 

Everybody was caught in the excitement of being illustrated as the infamous editor of Maudezine, while making some Christmas shopping, at harrods´s way in floor. It suddenly became a must have for the season. 

Have a read to Maudezine here.