"Father Said" Video by David Longshaw. Wear a Flower Every Day

And finally arrived!. We have been craving for this video to come.  Since we interviewed David Longshaw, while being at Vauxhall Fashion Scout Paris Showroom, he commented about the existence of this video, which illustrates the story behind his SS12 collection.

"Father said", narrated by Jessica Bumpus and illustrated by David himself, is the story about a couple that goes on a trip to the seaside, while being on a rowing boat, she had a flashback, and accidentally.....

As usual, we can not tell you the story as it will loose its charming ending. So, you just need to watch the video to see what happens at the end, and also why David´s collection is about wearing flowers every day.

To unveil the end just click here.

Ekaterina Kukhareva interview at Paris.

VFS: Hello there, How is it going?
E.K: Quite good I must say.

VFS: Are you enjoying Paris?
E.K: Yes I do, It is being amazing so far and I really enjoy taking and spending time in Paris and in the exhibition.

VFS: What are you expecting from Paris?
E.K: Meet new people and presenting my brand.

VFS: What is the concept behind your  collection?
E.K: Nature vs Geometry. Flowers prints made as a jacquard. Flowers shapes, which are soft mixed with sharp geometrical lines.

VFS: Are you getting inspired by any designer in the showroom?
E.K: Yes definitely, I love Kirsty Ward jewelry

VFS: What shops are you aiming to be selling at?
E.K: Wolf and Badger which is a shop in Nothing Hill, it is already stocking me. I also would love Feather in London, Matches, or for example Sanahunt in Ukraine.

VFS: What have been the highlights for this season?
E.K: Sauce in Dubai showed a lot of interest and they loved my collection and could not get hold of it.

VFS: What is your favorite thing to do in Paris?
E.K: Eating, food here is really amazing, I love french food.

60 seconds interview with Andreia Chaves

Yes, we did came back from Paris and now we are excited getting ready for February, but we still have to introduce the rest of the talents that were showcased in Vauxhall Fashion Scout Paris Showroom.


VFS: Hi Andreia, how are you?
A.C: I am fine, last day in the showroom.

VFS: Are you enjoying Paris?
A.C: Yes! i love Paris.

VFS: What are you expecting from Paris?
A.C: I expect to establish and consolidate my name in the European market. Paris is a key city in Europe for fashion.

VFS: What is the concept behind you collection?
A.C: It is not collection, it might be better to say series. This kind of work, the material and techniques is difficult and involves a lot of craftsmanship, to develop a whole collection it is too difficult. But for the future i might plan something more commercial.

This series, it is about movement, using two materials which are opposite such leather and metal, and translating and mixing them to create movement.

VFS: Which shops are you aiming to be selling at?
A.C: I am actually targeting the Chinese market, Middle East, Russian and it is also the first work i am taking to Brazil. Next year i would like to work between Brazil and Europe.

VFS: What have been the highlights for this season?
A.C: I have been spotted in Vogue Italia, and Diane Pernet, from A Shaded View on Fashion is writing a piece. She has a huge readership per day. So it is a great coverage.

VFS: What is your favorite thing to do while being in Paris?
A.C: I love out life, and love seating on a cafe.

Port magazine reviews Ones To Watch MEN

PORT’s Sean Frank visits the Vauxhall Fashion Scout: Ones to Watch winners at London Fashion Week’s Menswear Day

PORT’s Sean Frank visits the Vauxhall Fashion Scout: Ones to Watch winners at London Fashion Week’s Menswear Day to capture the talent and flair of the four designers both backstage and on the catwalk. PORT’s fashion director David St. John-James was present to style design duo Amber Siegel and Wouter Baartman’s show.

To see this cool video click here.

Videography Sean Frank