Friday, 12 December 2014


Last week Fashion Scout designer Jay Briggs spoke to hip fashion, art and culture magazine Hope St to discuss his plans for the future. Briggs, whose stunning headpieces have already been donned by the likes of Kylie Minogue and Paloma Faith discussed life after “Ugly Duckling,” the designer's current collection which can be seen in the windows of Selfridges this Christmas.

Briggs revealed that he was “currently researching” his new collection, which will see a September 2015 showcase alongside his debut advertising campaign. Fans of “Ugly Duckling” will also be pleased that an expanded version of the collection will make-up a one off special next year.

Speaking on his attitude towards the future of his work the Hope St dubbed fashion “prince of darkness” said simply “ never know what the universe has in store for you, which makes it all the more exciting.”

Want to see more? Check out Kylie's video for “Sleepwalker” featuring Jay Brigg's headpieces here. 

by Lewis R Waters

Images courtesy of Oliver Savage / Jay Briggs
Quotes by Jay Briggs, Mona Lisa Maclean & Hollyann Prince

Courtesy of our friends at Hope St Magazine

Wednesday, 10 December 2014

NEWS | Fashion Scout designers available in LCF Pop Up Shop

London College of Fashion's COLLEGE SHOP returns tomorrow for its fourth year running. The pop-up retail space will be located in the heart of Carnaby at 33 Marshall Street. Open from Thursday 11th until Tuesday 16th December, the shop will be stocking all things "sparkle and charm" created by LCF Alumni and current students.

The COLLEGE shop will feature pieces by Fashion Scout Ones to Watch designer Min Wu amongst many others, all limited edition but at affordable prices. Ranging from womenswear, menswear, footwear, accessories and jewellery to fashion photography and illustration - the shop is the perfect place to discover the best new creative talent emerging from LCF. The perfect destination for all your Christmas gifts, this one stop shop lets you pick up items from the stars of the future.

Fashion Scout AW15/16 designers will be announced soon...

Monday, 8 December 2014

EXCLUSIVE | James Kelly Fashion Scout Merit Award Winner AW15

We are delighted to announce that the popular, talented new Royal College of Art graduate James Kelly will be the latest recipient of Fashion Scout's prestigious Merit Award.

James, who graduated from the RCA in June 2014, has already made waves throughout the Fashion Industry, being featured on i-D, Dazed Digital, Vogue Online and in the Fashion Scout Graduate Showcase at LFW September 2014.

Chosen from over 200 applicants by a selection panel of industry heavyweights including Vogue Italia's Sara Maino, Fashion Scout founder and director Martyn Roberts and Hilary Alexander OBE, James Kelly will be sponsored by Fashion Scout for three seasons with a prize worth over £20,000.
The prize offers an unrivalled opportunity for sponsorship and has become known as a talent launch pad. Previous winners of the Merit Award have included, Eudon Choi, David Koma, Hermione De Paula, Georgia Hardinge and more recently Phoebe English and Xiao Li.

On the winner Hilary Alexander commented; "I was totally blown away by James Kelly's collection at the Royal College of Art gala earlier this year. Marvellous marriage of function, fashion and form; beautiful colours of midnight navy, deep forest green, pewter, with hand-dyed ostrich feathers. The models looked like birds of paradise flying through a storm."

James describes his womenswear as a myriad of elements combined together to created something new. Inspired by the strange, dreamy and ambiguous, James pioneers an exploration into outerwear and sportswear by deconstructing and distorting sports jackets and trench coats. The collection seeps texture, in the form of Stieff Alpaca Mohair and Ostrich feathers, which billow away from the models on the runway.

On winning the award, James celebrated; "I am completely blown away with the fact that I was chosen for the Merit Award. I'm so excited to be working on my new collection to be shown at Fashion Scout this February and am so thankful for the opportunity!"

Fashion Scout will take place during London Fashion Week from Friday 20th till Tuesday 24th February 2015, at the Freemasons' Hall in Covent Garden. Alongside presenting the Merit Award Catwalk show and exhibition, Fashion Scout will hold over 30 catwalk shows and presentations in and an emerging designer exhibition.

A prominent fixture among the Paris Showrooms, Fashion Scout Paris will return featuring James Kelly and 21 of the brightest new fashion talents in March 2015. Fashion Scout Paris will be held at 23, Rue Du Roi De Sicile, Paris, 75004, from the 5th - 10th March 2015.

For industry ticket requests email