Thursday, 26 May 2011

60 seconds with Fyodor Golan

Young designers, Fyodor Podgorny and Golan Frydman, are the creative minds behind new label Fyodor Golan. Since showing with Vauxhall Fashion Scout last season, the design duo were named Fashion Fringe Finalists yesterday.
Amidst celebrations, Vauxhall Fashion Scout catch up with the boys... 
VFS: What does it mean to you to be nominated as a Fashion Fringe finalist?
Fyodor Golan: It means great belief in our design and support from fashion insiders. We have a chance now to prove ourselves. Show our abilities and style to even wider audience.
VFS: Are you ready in full-swing for next season work?
F.G: Yes our hands are full.
VFS: What is the main inspiration for your next season collection?
F.G: Flowers of evil.
VFS: Which soundtrack are you currently playing in your studio?
F.G: Pink Floyd.
VFS: What's London's best kept secret?
F.G: There are no secrets in London, but Golders Green falafel's are worth the travel!
VFS: What did you did to celebrate last night?
F.G: Lots and lots of Champagne and very good steak!

For further details and to view collections, click here.


Wednesday, 25 May 2011

Fashion Fringe Finalists & Five Years of Esthetica

  Fyodor Golan at VFS Feb 11
Cat & Fox
VFS at Esthetica

It was a busy night for the VFS team – first up was the announcement event for the finalists for this year’s Fashion Fringe. While we congratulate all three finalists – Fyodor Golan, Heidi Leung & Nabil El-Nayal – the loudest cheer from team VFS was for Fyodor Golan. Their debut catwalk show at VFS last season went down a storm and was a highlight of the week for many of our regular guests. Fingers crossed guys!

Then it was on the the Fifth Birthday Party for Esthetica where many of our favourite PR’s and designers were enjoying the champagne and canap├ęs. We loved the installation downstairs - especially the giant inflatable animals by Christopher Raeburn! 

Clerkenwell Design Week. Presenting the new.

Clerkenwell area is exuding design, creativity and innovation during this week 24-26 of May.  This new three-day festival breaks with convention by happening midweek, as designers, makers, architects and craftspeople highlight the creativity of this corner of near-central London, which houses 10% of the UK's architects.

This area, where Vauxhall Fashion Scout Headquarters are, has exploded design and creativity, and in every corner there is something new to see. Everywhere and everyone in the neighbourhood show to the outside what they do, inviting everyone to see it and experience it as well as the design process, offering to the visitors the opportunity to interact with the mind behind the innovation and today´s London Creativity, with an exciting programme of talks, debates and workshops.

Clerkenwell is home to over 60 showrooms, a multitude of architectural and creative practices. This cultural hub is the perfect location to host an international festival that celebrates all disciplines of design.

With over 150 events, a series of pop up exhibitions, installations, talks, performances, music and workshops, the festival is a showcase of cutting edge design from some of the biggest names in the industry. In 2010 the design community flocked to Clerkenwell with over 18000 registered, 2011 promises to be bigger and better.

The wonderfully Dickensian Farmiloe warehouse building, which hosts a design exhibition, is one of the event stars, though there are also film shows, art installations, seminars and debates, all design-themed. Tom Dixon fans can get a sneak preview of his new Peg chair and a forest of giant floor lamps will fill St John's Square as well as a craft market hosted by Craft Central.

The House of Detention is a Victorian prison, hosting an exhibition showcasing some of the most exciting contemporary talent. Exhibitors include, PlacesandSpaces presenting Droog, Hendzel and Hunt, Timorous Beasties, Lizzie Mary Cullen and Bank furniture.

A Three days exciting exhibitions with outdoor expositions, a design market held in St John Square South and open days studios, come to the area and enjoy London´s innovative design and experience creativity alive. 

To know more click here, or just drop yourself at Farringdon or Barbican and enjoy.

Tuesday, 24 May 2011

Fashion Scout gets all nostalgic...

Jens Laugensen Feb 07
Peter Pilotto Feb 08
Felder Felder Feb 08
David Koma Sept 09
William Tempest Sept 09
David Longshaw Feb 10
Iris Van Herpen Feb 10
Hermione de Paula Sep 10
Eudon Choi Sep 10

With the closing of designer applications for VFS Sep 2011 yesterday and a flurry of excitement for the coming season, Fashion Scout HQ took a moment to reflect on our successes.

Over the past ten seasons, Vauxhall Fashion Scout have nurtured and supported over 180 amazing designers – that’s a lot of acclaimed talent on our catwalks and in our exhibitions

Bursting onto the scene in February 2008, Peter Pilotto graced the VFS catwalk, leading to his highly anticipated NewGen debut next season. And following in his footsteps, Felder Felder, Cooperative Designs and Avsh Alom Gur all presented their collections with VFS to an internationally renowned audience.

More recently, Vauxhall Fashion Scout have been responsible for launching the likes of David Koma, William Tempest, David Longshaw, Hermione de Paula, Iris Van Herpen, Felicity Brown, Dean Quinn and Eudon Choi to the market.

David Koma made his catwalk debut with Vauxhall Fashion Scout as the proud recipient of the Merit Award and within just two seasons he was propelled on to the NewGen catwalk. Felicity Brown after just one season at the Vauxhall Fashion Scout London Exhibition (which saw them snapped up by Barneys, Liberty London and Selfridges) also joined the NewGen alumni.

Always a first for new talent, Ones To Watch stars Eudon Choi and David Longshaw saw Harvey Nichols Dubai, Harvey Nichols Hong Kong, Lusia Via Roma and Debut New York collectively invest in their debut collections, leading to the highly successful Elle Talent Launch Pad Award for both!

Vauxhall Fashion Scout has quickly become renowned as London’s leading showcase for innovation, selecting and showcasing the quality and vision that London is so famous for. And with such an established eye for the future of British talent, Vauxhall Fashion Scout has recently introduced On-Schedule talents Maria Francesca Pepe, Tim Soar, Krystof Strozyna and BodyAmr into its fold.

The Vauxhall Fashion Scout intention has always been to discover and bring the most exciting talents to the attention of the industry and are proud to have showcased some of London’s hottest names.

With a smile on our face we look forward to the next season!