Wednesday, 16 December 2009

Print Wizard: Hermione de Paula wins Vauxhall Fashion Scout's Merit Award

There were many catwalk shows I loved over September's fashion week, but only a few I absolutely adored. One of those few was Hermione de Paula’s collection. At the Ones to Watch show she wowed with her beautiful mix of colourful patterns and prints in delicate fabrics.

“Hermione is incredibly talented and is becoming renowned for her beautiful prints. Last season we showcased her as part of our Ones to Watch show which resulted in a huge amount of press coverage and her work being picked up by Browns Focus.” Martyn Roberts, Vauxhall Fashion Scout Director.

Now I am delighted to announce that she has won the coveted Vauxhall Fashion Scout Merit Award, which entitles her to a fully sponsored catwalk show during next London Fashion Week. This generous three season award will offer de Paula a mentoring program to help develop her business into a thriving label. Previous winners have been the increasingly successful William Tempest and David Koma.

Hermione de Paula told The Fashion Scout, “I’m so thrilled to have been selected as the winner of the Vauxhall Fashion Scout Merit Award. Vauxhall Fashion Scout have already championed and helped the careers of some incredible designers and I am honoured to be considered in the same light. February is set to be a busy and exciting time for me, with my first stand alone catwalk show and the launch of my S/S collection exclusively at Browns Focus, following a successful first season with Vauxhall Fashion Scout and their ‘Ones to watch’ show”. 

Posted by Emma Drinnan

Images from Hermione de Paula's SS10 collection

Tuesday, 15 December 2009

Paris, je taime: Vauxhall Fashion Scout set to show at Paris Fashion Week

Vauxhall Fashion Scout is expanding next season with the launch of a new showroom at Paris Fashion Week. This March (5th-8th) 2010 will see Vauxhall Fashion Scout showcase the UK’s hottest emerging designers in Paris as well as London. Showing these up and coming labels in the fashionable Marais region in Paris will raise their profile outside of Britain.

“We're really excited about our Paris showroom and London exhibition as it enables us to offer a complete package for our new designers. We are looking forward to a great Fashion Week and working with some amazing new designers," says VFS director and founder Martyn Roberts.
The designers who will be showcasing in Paris with Vauxhall Fashion Scout are being selected as we speak and will be announced at the start of next year. So keep your eye on the blog as we will of course keep you updated. Posted by Emma Drinnan