Friday, 16 April 2010

Blow PR Press Day

Gemma Slack
Hermione de Paula

Iris Van Herpen
Omer Asim
Bryce d'Anice Aime
Piers Atkinson
Gemma Slack and Katie Rowland

Yesterday we headed down to Blow PR's press day to check out the Fashion Scout designers showing their collections, as well as have a look at some of the industry's brightest new talent.  With the room packed to the rafters with glimmering, sparkling gowns, avant garde accessories and a table positively groaning with cakes and sweets, it was a very enjoyable afternoon indeed!

Fiona Anderson

Thursday, 15 April 2010

Louise Amstrup Sample Sale

It's on tonight so make sure you RSVP to avoid disappointment.  See you there!

Fiona Anderson

Wednesday, 14 April 2010

Ada Zanditon on

Heralded as 'A svelte number to snap up for next season', Ada Zanditon's violet-hued, intricately printed, body-con dress has been featured on in a piece about ethical fashion.  Proving that planet friendly can be easy on the eye as well as the conscience, Zanditon's pretty yet directional aesthetic is effortlessly feminine and endlessly flattering. 

Fiona Anderson

Sketchbook Pop Up Shop: Sample Sale

Tucked away on super trendy Newburgh Street is the gorgeous little pop up shop, Sketchbook, created by the fabulous folks at Sketchbook Magazine. After a rammed schedule of arty events, exhibitions, lectures and live music, this exciting venue is now holding a sample sale on Friday 16th April, where you can get your hands on some ultra covetable designer brands at rock-bottom prices. Alice Palmer, Viking Wong, Yan To, Ada Zanditon and Harriet’s Muse will be joining the bevy of design talent, so if you fancy yourself as a bit of a style maven, get down there pronto!

Fiona Anderson

Tuesday, 13 April 2010

Boutique Review: Browns Focus

A mere hop and a skip down South Molten Street is Browns Focus, the younger, sassier little sister to the long established Browns boutique. With a reputation for picking up the hottest new designers, if you’re stocked in Browns Focus, you know you’re definitely heading towards the big time.  Fiona Anderson investigates this exciting emporium.

All about exciting innovative fashion, Browns Focus attracts a great crowd of customers and admirers.  The staff are definitely used to fashionistas and fashion fans drifting in through the doors, ogling the clothes and begging for a job. 

Keeping well out of the way, I take a step back and stare at the dark, glossy interior, with a wooden, sweeping central staircase and sleek, reflective ceiling, allowing the delicious smell of style to wash over me in a warm, fuzzy haze. My eyes dart across the rails of carefully hung pieces and tightly locked glass cabinets, lit up and lined with golden jewels, perspex necklaces and edgy accessories. Every piece is perfectly hung, pressed and arranged, as Alexander Wang, Felder Felder and Acne sit happily alongside Vauxhall Fashion Scout’s David Koma and Hermione de Paula, and iconic pieces like Mark Fast’s knitted, stretchy dresses are topped with neat little tags showing the garment on the catwalk. 

Moving downstairs is a much lighter affair, as white, lit up walls and plenty of denim, leather and killer heels fill the bijous space. Carefully chosen pieces from Hermione de Paula’s gorgeous collection instantly catch my eye, with mauve and violet tie dyed leggings and loose, floral separates. ‘Hermione has done very, very well’, sales assistant, Lisa, tells me. ‘The floral tunic we had? Completely sold out. She fits in very well with our aesthetic’.

The aesthetic of this shop is an interesting one. Whilst oozing pure, unapologetic luxe, the designers are emerging, still developing their brands and still carving their path in the industry, making this boutique a haven for edgy, directional fashion. ‘We get a lot of fashion students in here. They look at the store and think, ‘This is where I could be one day’.

An exquisite collection of pieces, expertly selected by Jemma Dyas, and beautifully displayed, this boutique has a genuinely exciting mix of directional designers with smart and chic, finished off with a knowledgeable and helpful sales team. Just enough for a fledgling label collector, I know where I’ll be heading when my next pay check arrives.

Monday, 12 April 2010

Jasper Garvida Gets F.A.T

The very lovely Jasper Garvida has been high on our blogging agenda recently and, with the news that the hard working young designer is heading over to Toronto Fashion Week, busy bee Garvida is set to become a firm Fashion Scout Blog favourite! Born in the Philippines and raised in Canada, the designer is set to take part in Toronto’s Alternative Fashion Week, or F.A.T (Fashion. Art. Toronto), whereby music, art, fashion and performance combine into one fantastically celebratory event.

Running from 21st to 25th April, Garvida will be sending his collection down the runway on day 1 and, judging by the rather gorgeous pieces he showed at London Fashion Week, we reckon he’ll get a great response back on home turf. Good luck Jasper!

Fiona Anderson