Georgia Hardinge in Harrods' Christmas Ad Campaign

Harrods has chosen Georgia Hardinge's red SS10 dress for it's Christmas 2010 campaign, the advertisement is featured in many major fashion magazines, such as Harpers Bazzar and Vogue.

Check out Georgia's latest show video at our website.

Kenny Wang

Florence Welch Wears BodyAmr SS '11 Collection

It has only been a few weeks since Amr Ali unveiled his creations for BodyAmr SS’11, but Florence Welch of Florence & The Machine has already been invited to wear a piece from the latest collection. Last Friday night Florence performed on the Ellen DeGeneres show in the US dressed in a beautiful nude, double-layered, bodycon dress: the third look shown on the Body Amr runway at London Fashion Week this season.

Sarah Barlow

Craig Lawrence x Machine A

Craig Lawrence and VFS Sales Manager Emma Crosby

Yorkshire Pearl designer Robert Glayton with VFS director Martyn Roberts

Machine A, a store renowned for stocking young talented independent designers, last night hosted a fun-filled, gold themed, launch party for the arrival of Craig Lawrence’s AW ’10 diffusion line, stocked exclusively in the UK at the Soho based boutique.

Pieces from the collection including crop tops, leggings cycling shorts, body con dresses and sets of gloves (all knitted of course,) follow the same appealing aesthetic of Lawrence’s acclaimed AW ‘10 collection in striking shades of copper, gold and black.

These pieces are all available to buy at Machine A now with prices ranging from the £200 mark to £900. And while your instore why not check out a few other stocked items by VFS designers including Bolshie, Gemma Slack, Romina Karamanea and Studio_805.

Sarah Barlow

BodyAmr S/S 11 Show Documentary

Those who attend London Fashion Week are privileged to witness the glamour and glitz of a runway show, but very little get to observe what goes on back stage before and after a designer’s collection is unveiled. However for SS ’11, Amr Ali, the man behind acclaimed womenswear label BodyAmr, has released a fashion documentary that not only showcases his latest collection (modelled by famous faces including Daisy Lowe and Amber Rose) but also ‘behind the scenes’ footage of the show’s preparation. 

Sarah Barlow

London goes 'Baaaa-rmy' for Wool Week!

I am sure you all have heard of Fashion Week, but have you ever heard of Wool Week?

Last week London was overrun with sheep themed celebrations and events to mark the very first National Wool Week; an initiative headed by Prince Charles to help struggling sheep farmers and the wool industry by raising awareness of the vast beneficial qualities of the fleecy fabric.

On Monday 11th October, Flocks of sheep invaded London’s renowned tailoring district, Savile Row, blocking off all traffic for a ‘country field day'. The street also presented the public with an exhibition by R Cledhill; the British woolen yarn spinners whose yarns create the cloth that is used by Savile Row tailors to create their bespoke suits.

Over fifty fashion and interior brands supported the cause and many dedicated their store windows for the week to create special wool themed displays. The Lyle and Scott store in Covent Garden Piazza displayed four brightly colour sculptures of the woolly creatures with their traditional Golden Eagle logo stamped on their rump, whilst Selfridges did one better by dying a real flock of sheep their signature sunny yellow, which were released outside the department store’s front doors.

Wool week may have come to an end but it’s not too late to get involved in such a good cause; simply get wrapped up for winter in your snug jumper dress and chunky knit scarves and support the wool industry!

Sarah Barlow

Swarovski Elements - Fashion Meets Tradition

We were delighted to have been invited to Swarovski Elements' Fashion Meets Tradition event that took place last night. 



We all gathered at the Swarovski Crystallized lounge to celebrate Jawaher: The initiative that was recently launched in Dubai, combines traditionalism with modernity to create innovative fashion for the Arabian Women of today.

Some of Middle East’s most influential designers have created pieces for the project, all incorporating Swarovki Crystals into their designs. We were fortunate enough to view them first last night during Jawaher’s fabulous fashion show and a beautifully composed exhibition display.

Following last nights opening the Jawaher exhibition will remain on display from 20th October–1st November 2010.

Kenny Wang



SS '11 Look Book From Georgia Hardinge

With an explosion of digi print, delicate fabric manipulation and structural boned shapes, Georgia Hardinge mixes ideas of French romanticism with early punk, creating the perfect paradox...

Edward Finney SS '11 Fashion Film

Edward Finney’s SS ’11 collection, inspired by exotic dancers, courtesan and spy Mata Hari includes a conceptually designed ivory gown which interestingly bleeds colour: To demonstrate this Finney has collaborated with film maker and director, Andrew Evans to create a short fashion film which portrays the revolving dress leaking pink hues before returning to it’s former pallid state. We can’t wait for 'The making of the garment that bleeds’ - the second film instalment dedicated to Edward’s revolutionary fashion creation.  

Sarah Barlow

SS '11 Look Book From Charlotte Taylor

Charlotte Taylor’s collection, Inspired by vintage robots, sail making, copper and rust, is charmingly playful. Her quirky accessories for SS ‘11 take the form of T-shaped metal pendants, some dangling solo whilst others are stacked, creating an inverted pyramid...

Vogue.com Launches Fashion's Night In

After the success of Vogue’s Fashion’s Night Out over the past two years, Vogue.com have decided to combine the convenience of home shopping with the exclusivity and glamour of Vogue by launching Fashion’s Night In.

From 5pm till midnight on Monday 1^st November, fashionistas across the UK can surf the online sites of stores such as Browns, Liberty and Kabiri, as well as individual fashion e-tailers including ASOS, My Wardrobe and Net-a-porter to receive special offers, gain expert advice and purchase from exclusive ranges for one night only... And to make each of our purchases feel extra ‘guilt free,’ each online retailer will donate a percentage of their sales from the night to Children’s charity, KidsCo.

For more info visit UK Vogue’s Website.

Sarah Barlow