Thursday, 9 May 2013

NEWS| William Tempest collaborates with W London

Former Fashion Scout designer William Tempest’s  collaboration with W London, Leicester Square is due to be unveiled in June this year.

The W London is renowned for being committed to supporting high-profile British fashion names, events and parties since its opening in 2011 and this collaboration is the next step. William Tempest has had a bold presence in the fashion hemisphere since 2009 - when he was named Fashion Scout's Merit Award winner – and has since received critical acclaim from international press as well as built up a huge celebrity following including Victoria Beckham, Alexa Chung and Rihanna.

Inspired by the hotel’s unique design concept, the innovative collaboration is set to encompass a limited edition pyjama set; which celebrates the duality of British personality.

The clichéd mentality – ‘buttoned up by day and let loose by night’; through the vehicle of a demure grey pattern on one side, contrasted by a statement geometric print on the other, which in essence, allows the wearer to dress according to their mood.

The British-produced pajamas will be available for W hotel guests, whilst a limited number will be available in W The Store from June 1. 

By Brooke McCord, @BrookeMcCord 

Wednesday, 8 May 2013

NEWS| Sotheby's exhibition with David Longshaw

Hot tipped by ELLE by as a “Rising Star” David Longshaw former Fashion Scout Ones To Watch, represents a new breed of fashion talent lending his skills in illustration and storytelling to his work. Launched in 2010, the designer established his label with a strong place in the industry.

David’s latest venture introduces the story of Maude and Hector who are off to Sotheby’s and to be worn at the “animal ball” which Prince Charles is hosting.

The illustrations and masks show “cult” icon and loveable Maude the fashion mouse made by David whilst at CSM, Editor-in-Chief of Maudezine and creative director Hector who bumps into Elephant friends Erin and Edward on their way to the Animal Ball. Vibrant and fun prints are featured on the elephant masks as Maude and Hector wearing David Longshaw (of course!)get a lift to the ball.

A graduate of Central Saint Martin’s and RCA, David was awarded the BFC/ELLE Talent Launch Pad and has since gone on to be featured on and Fashion156 and using his unique imagination to create a weekly comic strip “Francesca & Arthur” for Vogue Italia.

Vanessa Omoregie, @wewearblack
Illustrations by David Longshaw

Tuesday, 7 May 2013

NEWS| Last day to apply for Fashion Scout S/S14

Today marks the last day for designers to apply for catwalk, presentation and salon shows with Fashion Scout, the international showcase for fashion innovation for the S/S14 season. 

Ones To Watch alumnus to date include Eudon Choi, Kirsty Ward, Phoebe English, Dean Quinn, Hermione de Paula, David Longshaw, & Anne Sofie Madsen - your name could be added to this prestigious list of past designers!

Womenswear designers can also apply for Fashion Scoutʼs coveted Merit Award (worth £25,000 over three seasons, the Merit Awards includes a fully sponsored catwalk show and a £1000 bursary in the first season which specifically propels the very best in new design talent into the industry) as well as the esteemed Ones to Watch initiative .

Please send applications to For more information, please visit our website.