Former Fashion Scout designer William Tempest’s collaboration with
W London, Leicester Square is due to be unveiled in June this year.
The W London is renowned for being committed to supporting high-profile
British fashion names, events and parties since its opening in 2011 and this
collaboration is the next step. William Tempest has had a bold presence in the
fashion hemisphere since 2009 - when he was named Fashion Scout's Merit Award
winner – and has since received critical acclaim from international press as
well as built up a huge celebrity following including Victoria Beckham,
Alexa Chung and Rihanna.
Inspired by the hotel’s unique design concept, the innovative
collaboration is set to encompass a limited edition pyjama set; which
celebrates the duality of British personality.
The clichéd mentality – ‘buttoned up by day and let loose by night’;
through the vehicle of a demure grey pattern on one side, contrasted by a
statement geometric print on the other, which in essence, allows the wearer to
dress according to their mood.
The British-produced pajamas will be available for W hotel guests,
whilst a limited number will be available in W The Store from June 1.
By Brooke McCord, @BrookeMcCord