SS14 Paris Showrooms will showcase twenty designers to a large amount of buyers, press and bloggers. This season Aika Jaxybai will show her latest collection from her label 'Aika Alemi'. The Kazakhstan based designer has made a name of herself in her country and has been labeled as the country's "first designer with the talent and tenacity to make it big". Aika purchased her first sewing machine just two years ago and previous to that played the role of high-flyer with many executive roles for multinational companies around the world.
Her past does show that she has a passion for the arts as she has also worked as a film producer and held many other artistic roles. Such diverse experience must be helping her fashion career as she has proved to be quite a hit with many buyers.
At Paris Showrooms Aika will be presenting her 'White Plenty' collection. Complex reversible patchwork strips, quiltep texture and nonchalant pieces in shades of white is what to expect from this designer this PFW.
By Emily Black, @emilyy_black
Photos from Aika Alemi SS14 lookbook