NEWS| Fashion Scout designers Shao Yen and Heohwan Simulation in Tank Magazine

This week has seen Tank magazine highlight two Fashion Scout designers in their ‘Power Four’ of emerging international designers article; more specifically, Shao Yen and Heohwan Simulation.

Disclosing that Shao Yen never planned to become a knitwear designer, the article explains how Shao initially directed his talent toward jewellery design; before taking a place on the Central St Martin knitwear programme –  a movement which proved a vehicle for experimentation. The article goes on to discuss Shao’s brand aesthetic of experimental spirit, which is accessible to many people; his most recent collection inspired by Catalan artist Joan Miro and Giuseppe Castiglione’s portraits of the Chinese Emperor Qianlong, mirrors this, combining wearable clothing and eccentricity.

Alongside Shao, RCA graduate and Fashion Scout Merit Award and ‘One’s to Watch’ designer, Heohwan Simulation, is also deemed an emerging designer destined for big things. The article places emphasis on Hwan Heo’s determination, the philosophical and concept based aesthetic of his brand; and his “The decade Project”, a ten year concept he is undertaking inspired by his reading of fashion’s history.

Both Fashion Scout designers are featured alongside British, Danish Duo Trager Delaney and London launched label Ostwald Helgason. 

Text by Brooke McCord @BrookeMcCord

Images from Tank Magazine.

NEWS| AW13 Private Orders and Sample Sale

Ten Fashion Scout designers are holding a AW13 private order evening and sample sale on the 9th April. Running from 6-10pm at Beach Blanket Babylon, you'll be able to purchase A/W13 pieces and samples from the following designers:

Eudon Choi

Patrick Li

Kirsty Ward

Danielle Foster

Alice Lee

David Longshaw

Shao Yen

Eleanor Amoroso

Claudia Ligari

Ming Pin Tien

Jennifer Morris

Manuela Dack

NEWS| Shao Yen A/W13 Film 'Stalker'

SHAO YEN 2013 AW Stalker from LaLaLa on Vimeo.

Fashion Scout former Ones To Watch designer Shao Yen released his surrealist inspired fashion film showcasing his AW13 collection shown at Fashion Scout’s Paris Showroom. 

The designer who has been featured in Vogue China features his collection of metallic panelling and feminine shapes in a film that calls on references from the likes of Dali, Bunuel, and Cocteau. Never at loss for references, Shao Yen’s work mixes various avant garde genres from the 80s and 90s with street style being a focus point. The Taiwanese born designer's exciting pieces brings a vibrant perspective on creative design incorporating craftsmanship with art savvy nuance. Having previously worked on projects with Selfridges, “Stalker” is the designer’s latest creative project that captures a world outside fashion with a persona that ties neatly with his pieces. 

The Central Saint Martins graduate has developed a signature style, becoming known for his use of unconventional materials in classic techniques that has cultivated a fan base eager to see his next work.

Vanessa Omoregie(@wewearblack)

PARIS PREVIEW| Shao Yen at Fashion Scout Paris

Former Ones To Watch winner Shao Yen returns to Fashion Scout’s international showcase in Paris presenting his anticipated AW13 collection. Known for experimenting with colour and form that bring new energy to modern pieces have had his designs featured in publications such as Vogue China. Vibrant and fresh perspectives combine unconventional materials with feminine silhouettes that have become a signature throughout his collections.

The Taiwanese born designer previewed his upcoming collection in a film­ titled "Stalker" that captures the beautifully odd creativity of his work. Since graduating from Central Saint Martins Shao Yen Chen has gained recognition for his Shao Yen label working in a melting pot of creative projects including designing a Selfridges window in participation of the department store’s “Bright Young Things” platform.  Shao Yen’s collection at Fashion Scout’s Paris Showroom will be the next step for this talented designer’s venture into international success.

We caught up with Shao in Paris...

What you are most looking forward to about Fashion Scout Paris？
To to be able to show my collection to a wider, international audience and to receive their feedback. 

What the main inspirations of your latest collection are? 
This collection is inspired by early surrealist films, in particular 'Un Chien Andalou' by Luis Bunuel and Salvador Dali. I tried to combine various fashion genres into one big montage.

What you hope to gain from Paris this season? 
I have been participating in the Fashion Scout Showroom for a few seasons now, I hope more and more people will see how I develop my brand and hopefully secure more stockists.
 
Shao Yen will show at Fashion Scout Paris Showroom until the 5th of March 2013. 

NEWS| Shao Yen & Kirsty Ward featured in Vogue China

Vauxhall Fashion Scout designers Shao Yen and Kirsty Ward have their designs featured in Vogue China’s Futuristic themed editorial shot and styled by Jiro Hsu.

The Taiwanese born designer’s use of gold and metallic hues in his Spring / Summer 2013 collection is picked up on for its hint to the editorial’s theme. Known for her panelling and intricate use of materials Kirsty Ward’s designs fit perfectly with the fashion story’s aesthetic.

Former Ones To Watch winner Shao Yen showcased his Spring / Summer 2013 collection exclusively at Vauxhall Fashion Scout’s Paris Showrooms where bright colours and interesting shapes brought attention to his work. Also showcased exclusively at Vauxhall Fashion Scout’s Paris Showrooms, Kirsty Ward’s bold cuts and intricate panelling has had this designer a permanent favourite with audiences.

With a focus on fluidity, this Futuristic fashion editorial goes along with the mix, bringing together high street styles with new and established designers. Shao Yen’s gold transparent skirt is paired with Kirsty Ward’s open sided white top for a look that is fresh and energetic.

SEE THE EDITORIAL HERE

By Vanessa Omoregie, @wewearblack

Images from Vogue China

POSTCARD FROM PARIS| Shao Yen

Tawaiinese born yet London based designer Shao Yen returned to showcase his Spring/Summer 2013 collection exclusively with Vauxhall Fashion Scout at our Paris Showrooms. His sixth collection returns to some of the forms used in his masters collection whilst retaining the usage of mixed materials which his collections are recognised for. We caught up with Shao Yen Chen on the penultimate day of showcasing his S/S13 collection.

1. What has been the initial response been to your S/S 13 collection?
I chose to use quite strong and bright colour this season so that's what caught people's attention first as well as the interesting mixture of textures.

2. Is there a favourite piece/ look form the collection/ a look that you feel encapsulates your aesthetic?
The raffia sweatshirt top and pencil skirt reminds me of my MA collection. The look is much more wearable but the combination of fabrics is still interesting and playful.

3. What is the importance of showcasing your collection in Paris?
I aim to develop my brand and expand more stockists. It's a good opportunity to for me to meet buyers and press people as well as receiving feedback.

4. As a platform, what support has VFS provided you with this season that you are most grateful for?

VFS has always been very supportive and understands what young designers need. I really like the space this season.

5. What will you be doing in Paris, outside of VFS showroom-making the most of the surrounding city, or taking much deserved respite from the pace of recent weeks?
I don't have much opportunity to go out since I need to be in the showroom all day but I do enjoy walking from my flat to the showroom and looking at the people and shop windows along the way.

By Cass Gowing, Editor
Images taken from Fashion 156 Creative's Preview Shoot and Shao Yen's S/S13 lookbook

PARIS| Shao Yen - Paris Showroom - AW12

                 

                 

Shao Yen has been massively successful since his graduation from Central Saint Martin's, and this season at London Fashion Week has been no exception. His catwalk exhibition at The Freemason's Hall caused a stir at Vauxhall Fashion Scout and he has brought his designs to the new Paris Showroom for Paris Fashion Week. 

To meet Shao and his outstanding collection, visit the Vauxhall Fashion Scout Paris Showroom at 18 Rue Des 4 Fils, 75003 or click here for more information on the designer and Vauxhall Fashion Scout.

COLLECTION| Shao Yen AW12

After battling our way through the adoring crowds at the Shao Yen installation at Freemason’s Hall, Vauxhall Fashion Scout managed to appreciate for ourselves the effortless beauty that exuded from her work.  Emanating modernism and a contemporarily simple aesthetic, Shao Yen’s collection was the perfect antidote to the bustling space. 

In electric hues of blue and orange, the collection was as dramatic as it was minimalist.  Introducing ‘street’ twists, such as caps, to high fashion garments, Shao Yen succeeded in creating a collection that was both classically skillful and excitingly fresh. 

Abigail Gurney-Read VFS Contributor

Follow her @AbbyGurneyRead
Photography Natalia Ilina