STREET STYLE| Day Three at Fashion Scout London

Charley Van Purpz, Fashion Stylist and Analise, Fashion Freelancer

Danny Defreitas, Celebrity hair and make-up artist

 Jay Pinxie, Make-up Artist

Sarah Laroto, Actress

 Arian Nik, Actor and Stylist,and Maya Sage, Actor

Ashley, Presenter and Model, and Aj Odudu, TV Presenter

 Rebekah Roy, Ones to Watch Stylist

Sarah Mower, Fashion Critic, and Hannah Lambeth

Photography by Aimee Hall (@aimeehall_) taken on the fashion forward LumixGM1 (@PanasonicUK)

NEWS| Meet the Fashion Scout Blog Team Photographers

For the past few days, our bloggers have been busy capturing all the action both backstage and around the catwalk. From street style to front row, backstage to interviews, the LumixGM1 has been the perfect addition to our team this season. We chatted to this season's photographers to get their thoughts on the camera.

"It's lightweight and easy to use and it's really helpful to be able to view pictures you've just taken."

Aimee Hall, Street Style

"It's small, compact. quick and easy to set up. I love how it's light and easy to carry."

Hannah McGee, Photographer

"The touchscreen makes focus really simple."
 Jamike-Latif, Photographer




"I love the size, you can go anywhere and take it with you."

Oli Savage, Photographer

"It's very comfortable, I like using the manual mode to change the exposure and it makes a clean noise when taking pictures."

Oscar Scar, Photographer

“The LumixGM1 looks cool, it's much lighter and really easy to use.” 

Sim D, Photographer

Photos taken on the fashion forward LumixGM1 (@PanasonicUK)

STREET STYLE| Day Three at Fashion Scout London

 Alice Luker, Fashion and advertising photographer

Bethany Saunders, The Body Shop

Kitty Cowell and Freddie Watson, Stylist and writer.

   Lauren Fisher, Senior Fashion Editor, Twenty6 Magazine

        Mao, Guest

        Marie-Eve Rochon, Writer, Dash Magazine

     Chinwie Kao, Guest

    Scarlett, Liberty London

Photography by Aimee Hall, (@aimeehall_) taken on the fashion forward LumixGM1 (@PanasonicUK) 

STREET STYLE| Day Two at Fashion Scout London

       Pan Pan and Wenjia, Fuse Magazine                                        

  Anak Buyonde, Blogger and Ola ShoboWale, Brand Consultant

   Guest at Zeynep Kartal AW14

   Kingo Kunex, Blogger

   Danniko, CMF Manager

Photography by Aimee Hall, (@aimeehall_) taken on the fashion forward LumixGM1 (@PanasonicUK)

NEWS| How To Get The Best Fashion Images With The LumixGM1

The team here have fallen head over heels with this quirky, multifunctional camera, especially our Street-Style photographer Aimee Hall. Seen running around Freemasons' Hall trying to capture the hottest looks of this season, we asked Aimee to give us her top tips on how to use the LumixGM1 to get the best Street-Style fashion images.

1. Once you’ve found someone with truly unique Street-Style, use the high-speed autofocus to ensure you have everything captured in detail – a handy feature for snapping those fleeting glimpses of fashionistas during Fashion Week!
2. Consider the lighting around you, especially when shooting outside. You probably won't really need to use the flash because with the LumixGM1 you get a high quality image in any lighting condition every time. This means barely any editing after a shoot - a fantastic feature in such a petite compact camera.
3. When it comes to shooting inside a venue the pop up flash really comes into its own, enhancing colours and making the fabrics and textures of an outfit really pop.
4. It is important you get the right angle and perspective when framing your image with the high resolution digital screen. As the LumixGM1 camera is compact, it's possible to hold it at any angle without difficulty. It's also really easy to adjust the zoom quickly if there's a certain part of the outfit which you want to focus in on.
5. A really nifty feature on the LumixGM1 is the ability to use the Panasonic Image App to set the focus and control the zoom. This is perfect for those looking to document a great outfit who maybe don’t have a photographer on hand.
6. Always double check your photos! Once you have your images, you can review them on the camera’s touch screen, which allows you to zoom in on every detail to ensure you’ve gotten the perfect picture.
7. Lastly, share them if you can. The LumixGM1 has a Wi-Fi connection, meaning you can upload and get your pictures seen instantly to Twitter & Facebook.

For more information on the fantastic features of this fashion forward compact camera, check out www.panasonic.co.uk/LumixGM

By Emily Black and Aimee Hall (@emilyy_black) and (@aimeehall_)

Images by Aimee Hall, taken on the fashion forward LumixGM1, (@PanasonicUK).

NEWS| Fashion Scout Review The LumixGM1

With so many cameras flashing away during London Fashion Week, we’ve chosen to truly stand out from the crowd with the un-missable, on-trend orange LumixGM1. We’re using this mini marvel exclusively for our backstage, VIP and street-style photography.

With so much to see and shoot, we’re constantly kept busy documenting the hottest street-style looks of all the VIPs and bloggers who attend our shows. One of the best things about using this camera is, without a doubt, the high speed auto-focus, which allows for high quality photos to be taken at high speed as we rush between shows.

Due to the typical English weather, we’re being kept on our toes this season, but the camera is perfect at taking photos in any lighting condition.

As well as taking flawless street style shots, the Panasonic LumixGM1’s eye-catching orange colour makes it our go-to gadget to be seen carrying around at Fashion Scout this season.

‘As  a Fashion Scout street-style photographer, the brand new Panasonic LumixGM1 has been a pleasure to use, easy to get to grips with and simple to use.  After the shows, it’s been a joy to discover that the photos require almost no editing, so I get a quick turnaround for the Fashion Scout blog.’

Aimee Hall, street-style photographer

‘The Panasonic LumixGM1 has come in really handy when taking photos of the VIPs. The ease of use means that I can run in, grab a quick photo of the front row and then dash off before the show’s about to start.’

Jamike Latif, VIP photographer

www.panasonic.co.uk/LumixGM

If you want to get your hands on our go-to camera for the season, visit www.johnlewis.co.uk

Follow Panasonic on Twitter, @PanasonicUK
By Elizabeth Renfrey, contributor. Follow me on Twitter - @erenfrey
Photography by Oliver Savage, taken with the fashion foward LumixGM1 (@PanasonicUK)

STREET STYLE| Day One At Fashion Scout

Natalie - Singer/ fashion designer

Style Icon: "Audrey Hepburn"

Ji Ji - Architecture student

Style Icon: "Mcqueen"

Sue Dray -Fashion Illustrator

Style Icon: "Isabella Blow"

Holly Dale - Student/ Fashion journalist

Style Icon: “Noel Fielding”

Sadie Clayton

Womenswear Designer

Images by Aimee Hall (@AimeeHall_), taken with the fashion forward LumixGM1 (@PanasonicUK)