JAMES
KELLY –
Fashion
Scout Merit Award winner James Kelly debuts his innovative, visually
compelling AW15 collection. Eerie music flows from soft to dark,
fabricating an unforgettable and dream like atmosphere as the lights
upsurge.
Following
on from his mesmerising graduate collection, Kelly’s captivating
designs tell an enchanting story of a strong woman having wandering
all night in search of her lost love.
Models
ascend down the runway, murky eye makeup opposing the innocent
shine of their faces and the hair in windswept curls.
Ambiguous
foundations contour Kelly’s designs, while a focus on texture and
distortion display a feminine ambiance. The innovative use of
Mongolian lamb and satin soften the precision of the military
greens and greys.
The
ingenious use of undertones of cleaner, lighter colours lure
Kelly’s audience through the enchanting story from darkness to
dawn, cementing the collection’s myriad of dreamy elements.
An
innovative exploration into the utilisation of outerwear as a shield
from the natural elements; Kelly has taken a traditional garment,
distorted it into something new, a form of survival, an ever evolving
life form.
This
exhilarating fantasy assemblage truly visualises Kelly’s integral
inspirations; emotions and memories. It undeniably marks a
commemorative moment in time on the young designers’ journey.
Kelly
appeared overwhelmed with the response his collection received,
thanking Fashion Scout for giving him the opportunity to step away
from the constrictions of set tasks and stand on his own two feet as
an independent designer. He now hopes to continue growing and
becoming ever more successful within the fashion industry.
By
Lily Gee, Sub Editor, @lilybethgee