Opening London’s first
showcase with just the boys in mind, VFS 'One-to-Watch', TOBEFRANK kicked off London Collections:
Men with a pop-blocked, primary-coloured Spring/ Summer collection.
TOBEFRANK, a British
menswear brand- heavy on the British- pushed heritage home from the ground-up;
from the collection’s home-based construction, to the memories TBF’s pillar-box
reds, and fisherman-mac yellows brought to forefront of those watching.
The live installation- with
models lined, awaiting hair and make-up touch-ups, being redressed, and patted
down on-loop- showcased head-to-toe looks in blocked-primary colour;
contrast-collar snap-button polos, and bright circle, cut-out shirts pushing
modernity through the collections traditionally conceived construction.
There’s a “red, blue, yellow;
triangle, circle, square” simplicity in TOBEFRANK’s Spring/Summer looks that
takes you back to your early-days, stacking Mega-Bloks pre-nursery- which is
essentially what TBF’s Frances “Frank” Phillips has grounded the collection in:
a look back in order to look forward; a look at home-grown hertitage, and
using it to build something new; modern.
Just what the TOBEFRANK
man is- bright, bold and modern- whilst paying homage to his roots. Think "cheeky charmer", who- at the end of the day- will always make time for a cuppa over a story with Gran. Nice lad; we think you'll like him. #VFS
