Wednesday night saw Soho come alive with glitter, glamour and some rocking beats as Fashion Scout put on a catwalk show as part of the launch of Sony’s new camera, the NEX5. With Jameela Jamil on the decks, Alexandra Burke sipping cocktails and a host of cool media types milling about the place it was a super cool night. Sauntering down the runway to the side of the crowd were some smoking hot pieces by Gemma Slack, Hermione de Paula, BODYAMR and Edward Finney, all oozing sleek, sexy sophistication. That plunging, slashed BODYAMR catsuit that’s been spotted on several fashion forward celebs made a happy appearance, as did some gorgeous, storm grey prints and sculptural, metallic forms from Gemma Slack. Hermione de Paula sent her lusciously printed, body con silhouettes down the runway, and Edward Finney played with texture, clever cuts and ultra flattering muted shades.
Mixed up with some incredible circus performing in between shows, it was great to see some of our favourite, more innovative designers make an appearance, and whet our appetites for next fashion week. Gorgeous camera, gorgeous clothes, and a generous slice of celebrity spotting. Bliss.
Fiona Anderson