Sustainable fashion and lifestyle label Prophetik, will launch their AW12/13 collection at Vauxhall Fashion Scout this up and coming Fashion Week. A press favorite and a prominent voice in the ethical fashion arena.
The nine-year-old, all-sustainable fashion lifestyle brand designed by, Jeff Garner, was born and is headquartered in America’s Deep South - Leiper’s Fork, Tennessee. Jeff received personal mentorships from Calvin Klein and J Lindeberg, then went on to co-design with Convoy, a sustainable label out of Orange County, California before launching Prophetik.
Prophetik’s new autumn/winter collection is influenced by Princess Grace, who was courted by the noble, dandy gentleman. It promised to immerse fans of the brand into a fusion of delight and awe. Striking out against the conformist ideals of saturated, insipid colours, the collection transpires the naked eye to new worlds, with beautiful, luminous plant and earth based dyes.
With an equestrian thread always running through Prophetik’s aesthetic, the princess and her stable boy set the stage. Designer, Jeff Garner is once again bringing romance to the forefront of his sustainable fashion line, challenging philosophies with the intention of dissolving lies that create and perpetuate suffering.
Reworked antique quilts again become focal points of the range. Prophetik’s finale dress heads straight to the world renowned Smithsonian museum post-show and is crafted from peach silk, one of his grandmother Lola’s old quilts, a vintage pocket watch, and black, naturally shed, ostrich feathers.
A Victorian sensibility always appears on the Prophetik catwalk and high-collars, floor sweeping hemlines and an overall immense lean toward prudish dress will be present.
Designed for the dapper man and modern woman with a romantic Renaissance flare, Prophetik is currently stocked in over 60 high-end boutiques in America, Japan, Switzerland, France and the United Kingdom. Worn regularly by the likes of Livia Firth and Suzy Amis Cameron, Prophetik stands for high ethical fashion, and Jeff Garner is the go-to guy for style. Other fans of the label include Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, and the Jonas Brothers.
Prophetik will show at Vauxhall Fashion Scout
Sunday 19th at 10:30.