AW12 Men's Ones to Watch star Joseph Turvey opened
Shanghai Fashion Week on April 17th with his latest collection. The fashion
week, sponsored by Loreal and Absolute vodka has become renowned as platform
for young Chinese and international designers.
Once Joseph Turvey returned
from Shanghai, VFS caught up with him to chat about SFW...
"Showing during Shanghai
fashion week was amazing. Shanghai is a city like no other... The buildings
look like they are something from science fiction novel. Presenting the
collection to such a massive audience and completely different target market
was a nerve racking and extremely rewarding. Shanghai fashion week is growing
each season with Dior and PPQ headlining this season. My show gained numerous
press attention and I was interviewed by China Fashion TV stations
and publications after the show. There is talk of showing in Hong Kong in
June...Which would be fun."
By Editor Cass Gowing,
Images courtesy of Joseph Turvey