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Saturday 29 September 2012

POSCARD FROM PARIS|| Nova Chiu





Ones To Watch alumni, Nova Chiu, made her solo catwalk debut this season to critical acclaim. The luxurious SS13 collection flourished with a precious palette of digitally printed landscapes, paying homage to the design duo’s transatlantic adventures. We catch up with them in Paris... 


You made your solo catwalk debut this season. How has the initial response been to your S/S13 collection? 
We've had a really positive response to our SS13 collection. The main response has been that the garments are light and very wearable. We developed a progression of AW12/13 with colour and print with new fabrics. 


This season you played with new techniques and materials. Is there a favourite look from the collection that you feel encapsulates your aesthetic?
We have a silk draped top/dress (depending on how you wear it) that we feel encapsulates the collection and our aesthetic. It displays our favourite print of the collection.


What is the importance of showcasing your collection in Paris?
We feel that showcasing in Paris gives us a wider audience to showcase our collections to. Paris attracts buyers from all over the world and we believe that this helps immensely in moving the brand forward and onto a global platform. 

As a platform, what support has VFS provided you with this season that you are most grateful for?
The support that VFS has provided us this season has been great. They have really supported our first solo catwalk show. We really appreciate what Martyn has done for us this season and look forward to his continued support in the coming season.

What will you be doing in Paris when the doors close at the VFS showroom?
Apart from sightseeing we plan on taking much deserved respite from the pace of recent weeks. Eating good Parisian food will definitely be on the agenda while we are here!

Nova Chiu's full collection will be available to view in the Vauxhall Fashion Scout Paris Showroom until 2nd October 2012.