After a successful show at London Collections: Men showcasing a classic and timeless look of the English gentleman, Patrick Grant of E Tautz announced the label’s foray into Womenswear for Spring / Summer 2013.
Despite being a Menswear brand the designer’s celebrity fans who include Alexa Chung and Laura Bailey expressed the need for a womenswear alternative to his shirts. Catapulted by a visit from a Japanese stockist who requested smaller versions of the shirts, Patrick Grant says “It’s a unique take for womenswear, it’s a man’s shirt, it’s a man’s instruction, it’s the same fabrics”
With the capsule womenswear collection launching on Matches.com this coming Spring, fans of E.Tautz are asking if this will inspire more from the line in the future. “This is the start” Patrick says talking about gaining exposure for the womenswear line on the same par as the menswear range, and giving credit to London Collections: Men as a great business opportunity for designers in the city.
By Vanessa Omoregie, @wewearblack. Images from VFS A/W12 at Fashion Scout by Rowan Papier