We are thrilled to announce that the Fashion Scout Merit Award winner for SS14 is Yulia Kondranina. Yulia, who made her debut on the Fashion Scout runway as AW13 Ones to Watch designer, graduated last year with an MA in Womenswear from the prestigious Central St Martins College.
Yulia, as the recipient of this season's esteemed Merit Award, receives a fully sponsored catwalk show and exhibition at Fashion Scout during London and Paris Fashion Weeks £25,000.
This season’s Selection Panel included Hilary Alexander, Jessica Bumpus of Vogue.com, Stavros Karelis of Machine-A, Fashion Scout alumni David Koma and Eudon Choi, stylist Rebekah Roy and Fashion Scout Founder and Director Martyn Roberts.
Director Martyn Roberts commented on Yulia's win:
“Yulia Kondranina has produced a directional and professional collection which demonstrates great creative vision. Yuila has the personality and the drive to make a highly successful Merit Award winner.”
Meanwhile, Yulia is over the moon at the achievement:
"I’m
incredibly happy and very pleased that Fashion Scout selected me for this
season merit award. I hope it will be good challenge to bring my brand to next
level."