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Monday, 24 February 2014

PARIS SHOWROOMS| Hellen van Rees AW14






With our Paris Showroom opening on Thursday, we take a look at the designers who'll be showcasing their latest collections. First, is Hellen van Rees.

A Dutch designer, Hellen van Rees graduated with an MA in womenswear from Central St. Martins college of Art and Design in 2012 and has gone on to take the fashion world by storm. The designer showed her debut collection in both London and Paris and was named one of our Ones to Watch for SS13, before going on to show again at Fashion Scout for SS14.

Van Rees reworks tweed in her designs, giving it a modern edge. Inspired by contemporary art, van Rees also utilises 3-Dimensional elements within her designs creating a fresh new approach to a classic material. Silhouettes are sleek and minimal in their construction with inspiration being taken from the 1920s. Digital printed silks also feature in Van Rees’ collections and provide a beautiful contrast to the frayed edges of her handmade tweed. A demure, feminine aesthetic juxtaposed with innovative textures make for a stunning combination and gives designs a tactile quality.

Based in Hengelo, The Netherlands, van Rees won the Humanity in Fashion Award during Berlin Fashion Week in 2013, being recognised for her skill in creating sustainable fashion designs by use of her one hundred percent recycled, hand crafted textiles. Her signature style of classic cuts combined with innovative design techniques make for an exciting fusion of the old and the new.

Returning to Fashion Scout for another season, Hellen Van Rees will be showcasing her AW14 collection at our Paris Showrooms.

By Charlotte Muscat, Contributor, (@CharlotteLM9).
Images courtesy of Hellen van Rees.