ANNOUNCEMENT| Fashion Scout AW14 Provisional Schedule

Fashion Scout are thrilled to announce our provisional schedule for the AW14 London catwalk showcase. Taking place during London Fashion Week, we are excited to showcase our selection of the most innovative and creative designers from around the world for the Autumn/Winter 2014 season. Running from Friday 14th February until Tuesday 18th February, the showcase will be hosted at our London Fashion Week home of The Freemasons’ Hall in Covent Garden.

With over 30 catwalk shows, presentations and installations over the five days, we welcome back regulars to our schedule Pam Hogg, Bernard Chandran and Pinghe. This September will also mark our third season in partnership with Mercedes Benz Kiev Fashion Days celebrating Ukrainian design talent.

Renowned for championing creative design talent, Fashion Scout have been responsible for launching a generation of designers including Peter Pillotto, Felder Felder, David Koma and Eudon Choi. Merit Award Winner Xiao Li will be showcasing on Saturday 15th February at 12.30 whilst our (still to be announced) Ones to Watch designers will be presenting on Friday 14th at 3.30pm.

For press and sales contacts, including ticket requests please visit the newly revamped schedule page on our website. 

What do you think of this season's schedule? Who are you looking forward to seeing the most? Tweet us at @FashionScout with the hashtag #FashionScout. 

By Cass Gowing, Editor @CassGowing

EXCLUSIVE| Fashion Scout Selection Panel for AW14

Yesterday, our Fashion Scout AW14 panel joined together at Beach Blanket Babylon to decide who will be showcasing with Fashion Scout during London and Paris Fashion Week as well as who will be our esteemed Merit Award and Ones to Watch winners this season. 

It was the general consensus of our judges that this is set to be the strongest season on Fashion Scout yet and we're onto a new 'wave' or 'era' of designers. There was a really stong mix of wearability and contemporary design, prompting Vogue.com's Jessica Bumpus to say: "There's a lot of fresh, new designers this season. There seems to be a new spirit of design here".

The Merit Award and Ones to Watch winners will be announced in mid-December exclusively on British Vogue whilst we will announce the individual showcasing designers here on the blog in the run-up to releasing our provisional schedule for our AW14 London showcase in January. 

By Editor Cass Gowing @CassGowing
Photography by Hannah McGee @HannahMcG3e

INTERVIEW| Selection Panel AW14 and British Vogue Fashion Features Editor Jessica Bumpus

British Vogue's Jessica Bumpus returns to the Fashion Scout Selection Panel for another season to give her invaluable opinion to decide who should be part of our London and Paris Fashion Week showcase for AW14. 

Jessica has been part of British Vogue's online team as Fashion Features Editor for five years, has assisted on our Selection Panel for multiple seasons, as well as been an integral part of Fashion Scout's mentoring programmes.

Looking to impress Jessica? For her, it's more instinctual, "you know when you've seen something good, be it a mix of being commercially viable, extremely creative or just very cool", Jessica said when we caught up with her today. "It always helps, though, to see it both in the flesh and in lookbook format. Something on the rail might not work until you see it being worn and vice versa." 

Lucky enough to be picked today to showcase with Fashion Scout during LFW AW14? Jessica advises, "Be prepared and be enthusiastic about it, this is the chance to sell your work and yourself quite literally!!"

Written and interviewed by Editor Cass Gowing @CassGowing

INTERVIEW| Selection Panel AW14 and Founding Member of YBD Debra Hepburn

This season, we are thrilled to be joined by Founding Member of Young British Designers, Debra Hepburn, on the Fashion Scout Selection Panel. Launched in 2010, Young British Designers (YBD) is an innovative online retail platform that hand-picks emerging British fashion design talent and has worked closely with Fashion Scout and our designers for many seasons. In fact, "our very first season saw us find Eudon Choi, Charlotte Taylor and Felicity Brown", Debra Hepburn - one of four founding partners of YBD -  explains. Before Debra joined us at the Selection Panel today, we asked her a few quick fire questions to find out what will make designers stand out for her. 

The Ones to Watch initiative and Merit Award are acclaimed within the industry for scouting exciting new talent- what criteria must those designers meet for you personally?

To look like a real force in the making, however raw, and to hold together as a collection that is true to a uniquely held design point of view. To know that this season or next we can showcase them on Young British Designers and set the world alight further with even more of our brilliant Brit talent.

What are three qualities do you look for in a future Fashion Scout designer?
Standout, the tangible embryo (at least) of a design signature and an intangible thrill.

Any words of wisdom for Fashion Scout Designers who are picked today to showcase at FS AW14?
Take a big deep breath, concentrate hard, believe in yourself and your vision, don’t be swayed and emerge triumphant the other side!

Written and interviewed by Editor Cass Gowing @CassGowing

INTERVIEW| Selection Panel AW14, GFW Trustee and Journalist Hilary Alexander

Fashion Scout's Selection Panel are fortunate enough to once again be joined by Hilary Alexander. A renowned and inspiring journalist whose acclaimed journalism career includes working as Fashion Director of The Telegraph for 26 years, Hilary's contribution to the fashion industry have been recognised in countless awards include receiving the British Fashion Journalist of the Year accolade (twice!) at the British Fashion Awards and an OBE for her services in fashion journalism. 

In addition to being a trustee member of Fashion Scout's sister company, Graduate Fashion Week, Hilary has been part of the Fashion Scout selection panel for many seasons. 

"I look for something I haven't seen before, plus workmanship/talent for pattern-cutting and understanding of fabric/colour", said Hilary when we caught up with her ahead of tomorrow's Selection Panel. 

As an experience journalist, what advice does Hilary give for successful Fashion Scout designers ahead of their AW14 catwalk showcase? "[Shows should be] well-edited, well-lit, with interesting music, no waiting for the show to start longer than 20 minutes and brief but explanatory programme notes (especially if using unusual fabric/techniques)."

Designers, why not look to Hilary's past favourite Fashion Scout shows ("David Koma, Eudon Choi and Phoebe English") for inspiration!

Follow Hilary Alexander on Twitter @HilaryAlexander

Written and interviewed by Editor Cass Gowing @CassGowing

INTERVIEW| Selection Panel AW14 and Former Merit Award Winner Georgia Hardinge

Ahead of tomorrow's Selection Panel for Fashion Scout AW14, we caught up with past Merit Award Winner and Selection Panel member Georgia Hardinge to get her top tips for this season's applicants. 

Georgia Hardinge's SS14 collection was part of the Ones To Watch initiative whilst her AW11 collection was awarded with the Merit Award accolade in January 2011, provided her with the first stand-alone catwalk show. Since showcasing with Fashion Scout, Georgia's career rocketed; from receiving rave reviews in top titles including Grazia, Marie Claire, Sunday Times Style, British Vogue, Tatler and ID, to gaining celebrity fans of the brand such as Florence Welch, Lady Gaga and Erin O’Conner, to collaborating with Victoria's Secret, Lancome and most recently, River Island. 

1. What are the three qualities you will be looking for when choosing a future Fashion Scout designer?

Originality, authenticity and consistency

2. What criteria do you have for the Ones to Watch and Merit Award potential winner? What OTW/Merit Award winners of previous seasons really impressed you?

The design must show unique wear-ability and attention to detail. I loved Eudon Choi collection he's a great designer and the David Koma's Merit Award collection was a great success.

3. What advice can you give to designers who will be showcasing at London or Paris Fashion Week for the first time?

Get a good team together who are prepared to work hard!

Great advice from an incredible designer who knows being a OTW and Merit Award winning Fashion Scout designer first hand! We can't wait to find out who our designers are for AW14!

Follow Georgia on Twitter @HardingeGeorgia to keep up to date with her at the Fashion Scout panel tomorrow! 

Written and interviewed by Editor Cass Gowing @CassGowing

Images from Christopher Dadey and Push It Magazine