London Selfridges Christmas Windows
displays team up with Fashion Scout designer Jay Briggs.
Their enchanted fairytale inspired window
displays, will be around for the duration of the winter season. Jay Briggs was
chosen by the Visual Merchandising team to collaborate on one of the stories,
after seeing his wonderful head pieces. The ‘Ugly Duckling’ theme is perfect
for the spellbinding Jay Briggs brand.
“It’s been a dream to collaborate with
Selfridges on this occasion and I’m so pleased they chose to work with me on
this project. Hopefully this is the start of an ongoing collaboration.” – Jay
Briggs.
Since presenting his collection at Fashion
Scout, Paloma Faith has already worn his signature white dress and his headpieces
are featured in Kylie Minogue’s latest music video.
You can view the display now at the London
Store on Oxford Street.
By Lauren Slater
Images by Elizabeth Hodson
