POSTCARD FROM PARIS| MASC

Design duo MASC revealed their Spring/Summer 2013 collection exclusively to Vauxhall Fashion Scout in our exhibition space during London Fashion Week and the designers have followed us to Paris to display their collection at our Paris Showrooms.

The design label, created by Duncan Shaw and Billy Yick is internationally recognised for their strong yet undeniably feminine silhouettes and edgy folding technique.

1. What has the initial response been to your S/S13 collection?

Excellent. We've had more buyers and press than ever before. Our directional silhouettes and rich textures have attracted a lot of attention. A highlight is being featured on Vogue Italia's website.

2.  Is there a favourite piece/ look from the collection that you feel encapsulates your aesthetic?

This season our multi -cultural coat-dress has really excelled for us. It features folding techniques, leather inserts and modular cutting. It encapsulates our signature

aesthetic and direction.

3. What is the importance of showcasing your collection in Paris?

Paris is the historical heart of fashion and sits late in the fashion week schedule. This is where real business happens and the best buyers and press attend. For MASC, Paris brings and audience who appreciate our chic minimalism and tailoring.

4. As a platform, what support has VFS provided you with this season that you are most grateful for?

A fantastic venue in a convenient and impressive location. Alongside the effective marketing the VFS team do their upmost to remain professional and proactive. Thank you VFS.

5. What will you be doing in Paris outside of the VFS showroom- making the most of the surrounding city, or taking much deserved respite from the pace of recent weeks?

Visiting other showrooms, meeting friends, sampling the food and getting rest! The parties cannot be missed in Paris too.

By Cass Gowing, Editor

Images from MASC’s S/S13 Lookbook