Day 4: L'Amitie and C.J. Yao

L’Amitie

Yesterday L’Amitie unveiled her debut show at in the Gallery. Her vision of the modern woman was articulated through a sea of slinky silkwear. The elegant designs consisted of split wide leg trousers, plunging “V” necks, pointed flats and nordic inspired make-up.

One of the hero pieces to be presented was a raw silk suit complete with oversized lapels and cuffs. The accessories consisted of elegant gold geometric arm bracelets and geode pendants and brooches.

The flowing designs appeared to be cut on the bias enabling the material to appear fluid. The use of muted pinks, greys, and black complimented the collection. Embellishments consisted of black and gold sequins. L’Amitie has enables to sexiness while also attending to the need for tailored pieces. 

C.J. Yao

Even before C.J. Yao had presented her first piece on the catwalk there was a lot of curiosity surrounding her very specific start time of 18:37.  The designer explained to Fashion Scout that the use of numbers '3,7,2 and 1’ held particular significance with the Chinese belief surrounding impulsiveness. 

The collection definitely captured that energetic spirit that C.J. aimed to create, she describes the garments as 'put on and go, sports chic' pieces. Even the catwalk was modified with vinyl decal to mimick a sprint track- with bold green race lines and starting blocks. 

This linear theme translated into the clothes too, with vertical and horizontal stripes on the shirts, trousers and skirts. Yao gave Sport luxe a futuristic update complete with bright colours, metallics, frayed denim, and graphics.

Fashion Scout for London Fashion Week runs from 18th-22nd 2015 at the Freemasons' Hall, WC2B 5AZ

Remember to follow our Instagram, and Twitter to keep up with the shows as they happen, and use the hashtag #FashionScout

Writer: Paris Richardson 

Images: Maja Jankowska and Oda Beide 
Editor: Fiona Nicholls

Days 4&5 - Coming Up!

Although the weekend might be over, Fashion Scout are still showcasing designers and presenting catwalk shows. To make sure you’re fully clued up on all that’s going on, we have put together a comprehensive run down on each scheduled event.

L’Amitie

After graduating from University of the Arts London in 2014, designer Amitie Zeng founded her brand ‘L’Amitie’. Tailored towards what Amitie describes as the L’Amitié Women, “hard working, and enterprising". Zeng hopes every female can "feel extremely confident, independent and sexy" when wearing her collection. The main aesthetic vision for this designer is chic classic lines and use of current and forecasted colours and has already made a big impression in China.

CJ Yao

Shanghai designer CJ was awarded the 1^st Runner up of Asian Young Fashion Designers Contest in Singapore, and debuted in China during 2014. CJ Yao is a womenswear designer who regularly presents heavily layered designs and tailored shapes.

Marko Mitanovski

As seen in Dazed, Vogue.co.uk, Harper’s Bazaar, Elle, Grazia, L'Officiel, Cosmopolitan, Vision, Time Out, Q Magazine, and Hello! among others publications, Marko Mitanovski has partnered with Fashion Scout previously in both 2009 and AW15. Also collaborating with a jewellery designer and sculptor for his most recent showcase, his designs are extremely dramatic and notably gothic in style.

Belgrade Fashion Week

This was the first fashion week in Eastern Europe to promote Belgrade Design & Creativity. Contributing designers consist of Ana Ljubinkovic, Budislava: George Styler, Ivana Pilja, and Vlada Savic. They form the non-profit BFW collective, which has the end goal to develop and improve their local fashion sector. From graphic geometric designs to highly conceptual couture, the BFW encompasses it all.

FAD

An organisation, which looks to help support and promote the partnership of young people and fashion, it's described as “an undeniable springboard” by Vogue.com.

This season they have chosen twenty young finalists to exhibit in their SS16 show for Fashion Scout, which is inspired by Korea and Japan. 

Fashion Scout for London Fashion week runs from 18th - 22nd September 2015 at the Freemasons' Hall, WC2B 5AZ.

Remember to follow our Instagram, and Twitter to keep up with the shows as they happen, and use the hashtag #FashionScout


Writer: Paris Richardson 
Editor: Fiona Nicholls 

COLLECTION | CJ Yao

C.J. Yao kicked off her first show since graduating from Central St.Martins this afternoon at Freemasons Hall. Her collection was inspired by a dream she had back home in China, this dream consisted of everything around her being magnified and everyone had actually shrunk back to their childhood size. The collection was based on this dream which included a lot of oversized pieces linking back to the childhood element.

Think Bill & Ben meets Peter Pan with some added leather and faux fur hand warmers. The collection was very wool based and included a lot of panels on the coats. Block colours were also the main features from the show however a few panels of print, leather and PVC made appearances. The thick, layered colour palette is perfect for autumn and the pieces were styled with low belts, slit trousers and fur face pieces.

The outfits looked great bouncing down the runway with C.J’s shoes that are collaboration with Ecco. These shoes made the smart pieces in the collection look more casual which was an interesting contrast.

My favourite pieces from the collection were the cropped wool trench coats, which were layered on top of other pieces along with black leather gloves. I also loved the use of the massive oversized hoods that covered most of the models faces along with the synched waist dresses with the Ecco boots.

Overall I really enjoyed the collection and loved the pixie look the models were given by Label M and Body Shop. The show in fact did feel as if we were in Yao’s dream and the whole childhood link was really interesting. The audience got extremely excited when we saw she had in fact designed a kidswear outfit and we saw a young boy walking down the runway at the end of the show.

#FashionScoutAW15

AmberJenner_

BACKSTAGE | CJ Yao

CJ YAO AT FASHION SCOUT AW15!

Marking her debut season with us, womenswear designer C. J. Yao is showing her AW15 collection, having graduated from Central Saint Martins in 2012!

The label is based on a new aesthetic appreciation of women with contemporary lifestyles and attitudes, consisting of oversized but wearable clothing.

Since her designs caught St Martins' eye back in 2012 the Yao's creations have been seen in likes of iD, dMag and Vulture magazine and have been shown as part of Shanghai Fashion Week.

C. J. Yao's collection will be taking the catwalk from 20^th-24^th February 2015 at the Freemasons’ Hall in Convent Garden.

Follow us on @fashionscout

#FashionScoutAW15