NEWS| How To Get The Best Fashion Images With The LumixGM1

The team here have fallen head over heels with this quirky, multifunctional camera, especially our Street-Style photographer Aimee Hall. Seen running around Freemasons' Hall trying to capture the hottest looks of this season, we asked Aimee to give us her top tips on how to use the LumixGM1 to get the best Street-Style fashion images.

1. Once you’ve found someone with truly unique Street-Style, use the high-speed autofocus to ensure you have everything captured in detail – a handy feature for snapping those fleeting glimpses of fashionistas during Fashion Week!
2. Consider the lighting around you, especially when shooting outside. You probably won't really need to use the flash because with the LumixGM1 you get a high quality image in any lighting condition every time. This means barely any editing after a shoot - a fantastic feature in such a petite compact camera.
3. When it comes to shooting inside a venue the pop up flash really comes into its own, enhancing colours and making the fabrics and textures of an outfit really pop.
4. It is important you get the right angle and perspective when framing your image with the high resolution digital screen. As the LumixGM1 camera is compact, it's possible to hold it at any angle without difficulty. It's also really easy to adjust the zoom quickly if there's a certain part of the outfit which you want to focus in on.
5. A really nifty feature on the LumixGM1 is the ability to use the Panasonic Image App to set the focus and control the zoom. This is perfect for those looking to document a great outfit who maybe don’t have a photographer on hand.
6. Always double check your photos! Once you have your images, you can review them on the camera’s touch screen, which allows you to zoom in on every detail to ensure you’ve gotten the perfect picture.
7. Lastly, share them if you can. The LumixGM1 has a Wi-Fi connection, meaning you can upload and get your pictures seen instantly to Twitter & Facebook.

For more information on the fantastic features of this fashion forward compact camera, check out www.panasonic.co.uk/LumixGM

By Emily Black and Aimee Hall (@emilyy_black) and (@aimeehall_)

Images by Aimee Hall, taken on the fashion forward LumixGM1, (@PanasonicUK).

NEWS| Fashion Scout Review The LumixGM1

With so many cameras flashing away during London Fashion Week, we’ve chosen to truly stand out from the crowd with the un-missable, on-trend orange LumixGM1. We’re using this mini marvel exclusively for our backstage, VIP and street-style photography.

With so much to see and shoot, we’re constantly kept busy documenting the hottest street-style looks of all the VIPs and bloggers who attend our shows. One of the best things about using this camera is, without a doubt, the high speed auto-focus, which allows for high quality photos to be taken at high speed as we rush between shows.

Due to the typical English weather, we’re being kept on our toes this season, but the camera is perfect at taking photos in any lighting condition.

As well as taking flawless street style shots, the Panasonic LumixGM1’s eye-catching orange colour makes it our go-to gadget to be seen carrying around at Fashion Scout this season.

‘As  a Fashion Scout street-style photographer, the brand new Panasonic LumixGM1 has been a pleasure to use, easy to get to grips with and simple to use.  After the shows, it’s been a joy to discover that the photos require almost no editing, so I get a quick turnaround for the Fashion Scout blog.’

Aimee Hall, street-style photographer

‘The Panasonic LumixGM1 has come in really handy when taking photos of the VIPs. The ease of use means that I can run in, grab a quick photo of the front row and then dash off before the show’s about to start.’

Jamike Latif, VIP photographer

www.panasonic.co.uk/LumixGM

If you want to get your hands on our go-to camera for the season, visit www.johnlewis.co.uk

Follow Panasonic on Twitter, @PanasonicUK
By Elizabeth Renfrey, contributor. Follow me on Twitter - @erenfrey
Photography by Oliver Savage, taken with the fashion foward LumixGM1 (@PanasonicUK)

ANNOUNCEMENT: Fashion Scout Partner With LumixGM

We're delighted to announce Panasonic, manufacturer of the Lumix G range, as sponsors for the Fashion Scout London AW14 season.

From the 14^th - 18^th of February our blog and social media teams will be using the new LumixGM1 cameras throughout Fashion Week to capture all parts of the event, from front row to backstage at our Freemason's Hall in Covent Garden.

Be it VIPs on the front row, street style in and around the venue or behind-the-scenes coverage before the shows, with the LumixGM1 we'll be well prepared to photograph and, with the camera's built-in wifi, share everything as soon as it happens for fashion lovers to continuously browse and share. We'll be getting up close and personal with our designer's collections before the shows, demonstrating the LumixGM1's discreet style and exceptional qualities within a premium camera.

The LumixGM1 is no bigger than a playing card and the perfect companion to any fashion week schedule. Available in zesty orange, a key colour trend for SS14, classic black and sleek black and silver, it's a must-have accessory for anyone with a busy fashion schedule. With its ability to take sharp images in all lighting conditions and record interviews with its stunning cinematic HD video capacity, we're all very excited to start putting the LumixGM1 to good use.

With fantastic competitions being run across Panasonic's social media channels during Fashion Week, be sure to keep up to date with all the action over the five days through their Twitter and Facebook, as well as our Twitter and by following the #fashionscout and #LumixGM hashtags. Find out more about Panasonic LuminxGM here.