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Sunday 19 February 2012

INTERVIEW| Exclusive with Fashion Monitor's Hannah White at International Reception







Exclusive interview with Fashion Monitor’s Hannah White.

Fashion Monitor are a media hub for the fashion and beauty industry.  We list all of the contacts for brands, PR, media, bloggers, freelancers; literally everybody across the industry, as well as the events which are coming up, such as press days and launches. 

I think Vauxhall Fashion Scout is so important.  Martyn is obviously involved with Graduate Fashion Week now, which is just bringing students all the way from graduation to designer level.  The help and the guidance Vauxhall Fashion Scout give them throughout the year, not just during the shows, is incredible.  It gives them the business advice they need in order to make a commercial brand as well as creative.  

I’ve always worked very closely with marketing, so working with Vauxhall Fashion Scout is just the perfect fit to allow us to contact the international press who are coming down to see the emerging designers. A big thing for us is our launch into the U.S this year, so creating brand awareness for Fashion Monitor is obviously a very big thing for us.  

At Vauxhall Fashion Scout, I have seen Ones To Watch, and Bernard Chandran.  I’m also going to see Pam Hogg later today, which i’m really excited about!  In Ones To Watch, I really liked Heohwan Simulation.  I also sent off a few tweets about Nova Chiu as well; I thought the origami shapes were incredible.”


Hannah was proudly wearing MASC, one of the exhibition designers for Vauxhall Fashion Scout.

Hannah was interviewed bAbigail Gurney-Read VFS Contributor
Follow her @AbbyGurneyRead
Photography by Alina Negoita