EXCLUSIVE| Designer Interviews at the launch for Vauxhall's new supermini- Adam

  

Vauxhall have teamed up with three of Britain's most innovative designers to create three customised cars for the launch of their new supermini, Adam. Available in three trims, the Adam car blends your own sense of style and taste with classic Vauxhall detailing and top-of-the-range components. 

Fred Butler, Louise Gray and Vauxhall Fashion Scout designer James Small worked with mentors and the designers at Vauxhall to designer three one-of-a-kind cars to celebrate these individualised cars. Vauxhall Fashion Scout caught up with the designers at the launch party of the Adam car & exclusive behind-the-scenes film. 

Fred Butler

You collaborated with Vauxhall this season on designers for their new ADAM car; how did you find the experience and what drew you to take on board the project?

I've never done a car before and I don't think i'd ever get the opportunity to do it again so it was amazing. I love trying out different things, anything that comes my way.

What was the experience like?

Brilliant because it was very free- we could do whatever we wanted. I really enjoy doing origami so that is what I did, and then I made it big.

What do you think of Vauxhall Fashion Scout , have you managed to see anything this season?

Brilliant, yeah really exciting. I haven't because I was finishing my own collection but I came to Pam Hogg yesterday after my show.

We caught up with Fred again later on after the premiere of the new Vauxhall ADAM film and advert.

What did you think of the film?

I think it's fantastic, the mentor side of it; it's captured that forever. I don't think anyone necessarily would have been able to get all of those people together so yeah.

What was it about Diane (Pernet; Fred's mentor for the project) that inspired you?

Just her really; always being so open, friendly and supportive.

James Small 

What drew you to the project initially and what was your experience working with Vauxhall like?

I've worked with Vauxhall for many a season and they've been very supportive and they're very open minded. They don't really put any pressure on us to change our designs or our viewpoints and they're very creative in their own way. I went over to Germany and met their whole design team and they're an amazing bunch; very creative and we all got along.

Words by Madeleine Ayers (@MadeleineAyers)

NEWS| Vauxhall Launch Designer-Customised Adam Cars at LFW

As part of a collaboration with Vauxhall motors, three urban-chic Adam cars have been placed outside the Freemason's Hall. The Adam Slam, Jam and Glam versions, customised by designers Fred Butler, Louise Gray and VFS's James Small respectively have well and truly set the stage with their personalisations.

Fred Butler's design stays true to her bold aesthetic. Bright colours stand out on the sculptural and geometric additional she has placed to the front and back of the car in something she's calling “car couture”. In the creation of a net-like shell, Butler's made something “to ergonomically fit with the body's details.”

Louise Gray's re-invention of the motor displays the loud, statement approach to fashion she is known for. A colourful array of fabrics, consisting of chiffon, PVC and cotton hang over the windscreen and the back of the vehicle, whilst bright red balloons stand out just above. The designer wasn't lying when she said she wanted it to be “a celebration with a party-like feel.”

VFS's James Small's design may be a lot more subtle, but that doesn't mean it's something to miss. The stylish and luxurious print on the car ties in perfectly with the beautiful prints the London College of Fashion Menswear graduate loves. In a wrap of graphic camouflage, the black and pink print of the designer, who has showcased his S/S12 and A/W12 collections with us, is both delicate and detailed.

Set to launch in February of next year, Vauxhall's Adam car, with over one million different combinations available makes for a vehicle perfect for the customer. The three fashion forward designs will remain outside our Freemason's Hall for the duration of Fashion Week and 'Adam Journeys', a film on the design process will be screened on the 18^th.

Text by Josh Walker (@josh_walker_)

Photographs by Hannah Wilson

NEWS| Vauxhall announces collaboration with designers Fred Butler, James Small, and Louise Gray

In a collaboration with Vauxhall, designers Fred Butler, Louise Gray and VFS designer, James Small have been put well and truly in the driver's seat. With the help of their professional mentors, the trio have taken to the motor over mannequin and personalised their own Adam car before it's 2013 UK launch. 
With Butler being joined by A Shaded View of Fashion's Diane Pernet, Gray by stylist Richard Sloan and Small by Louis Vuitton menswear Creative Director, Kim Jones, it's a collaboration with serious creative-clout. 
Taking to the challenge hands-on, the finished products reflect and embody the designers' core aesthetics, and will be on show side-by-side the sartorial-showcase taking place with us in Freemason's this fashion week.
'Adam Journeys'- an insightful film on the design process- created by Thomas Giddings, will be screened on the 18^th.

By Josh Walker (@josh_walker_)

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