EXCLUSIVE| Designer Interviews at the launch for Vauxhall's new supermini- Adam

  

Vauxhall have teamed up with three of Britain's most innovative designers to create three customised cars for the launch of their new supermini, Adam. Available in three trims, the Adam car blends your own sense of style and taste with classic Vauxhall detailing and top-of-the-range components. 

Fred Butler, Louise Gray and Vauxhall Fashion Scout designer James Small worked with mentors and the designers at Vauxhall to designer three one-of-a-kind cars to celebrate these individualised cars. Vauxhall Fashion Scout caught up with the designers at the launch party of the Adam car & exclusive behind-the-scenes film. 

Fred Butler

You collaborated with Vauxhall this season on designers for their new ADAM car; how did you find the experience and what drew you to take on board the project?

I've never done a car before and I don't think i'd ever get the opportunity to do it again so it was amazing. I love trying out different things, anything that comes my way.

What was the experience like?

Brilliant because it was very free- we could do whatever we wanted. I really enjoy doing origami so that is what I did, and then I made it big.

What do you think of Vauxhall Fashion Scout , have you managed to see anything this season?

Brilliant, yeah really exciting. I haven't because I was finishing my own collection but I came to Pam Hogg yesterday after my show.

We caught up with Fred again later on after the premiere of the new Vauxhall ADAM film and advert.

What did you think of the film?

I think it's fantastic, the mentor side of it; it's captured that forever. I don't think anyone necessarily would have been able to get all of those people together so yeah.

What was it about Diane (Pernet; Fred's mentor for the project) that inspired you?

Just her really; always being so open, friendly and supportive.

James Small 

What drew you to the project initially and what was your experience working with Vauxhall like?

I've worked with Vauxhall for many a season and they've been very supportive and they're very open minded. They don't really put any pressure on us to change our designs or our viewpoints and they're very creative in their own way. I went over to Germany and met their whole design team and they're an amazing bunch; very creative and we all got along.

Words by Madeleine Ayers (@MadeleineAyers)

HIGHLIGHTS| Full collection of highlights from Vauxhall Fashion Scout S/S13

Pam Hogg presents her S/S13 Collection

Supermodel Alek Wek walks for Das Collection

Backstage with Toni & Guy

Vauxhall present their new 'Supermini' Adam

Hilary Alexander visits The Graduate Showcase 

Heohwan Simulation presents his Merit Award Collection

Vauxhall Fashion Scout London Exhibition

SNOG - Official Sponsor for Vauxhall Fashion Scout

London Exhibition & International Reception for Press & Buyers

The Body Shop with Vauxhall Fashion Scout

Backstage at One's To Watch- Ming Pin Tien 

Exhibition Space & International Reception at Vauxhall Fashion Scout

Vogue Italia Editor Sara Maino visits Vauxhall Fashion Scout 

Backstage with Lan Nguyen-Grealis & The Body Shop

Images by Dani Farrow, Hannah Wilson, Asia Werbel, Rebecca Andrews & Kevin Chesnais

HIGHLIGHTS| A selection of the best moments at Vauxhall Fashion Scout; Monday 17th September

Images by Asia Werbel, Hannah Wilson, Stephanie Matti & Kevin Chesnais

NEWS| Vauxhall Launch Designer-Customised Adam Cars at LFW

As part of a collaboration with Vauxhall motors, three urban-chic Adam cars have been placed outside the Freemason's Hall. The Adam Slam, Jam and Glam versions, customised by designers Fred Butler, Louise Gray and VFS's James Small respectively have well and truly set the stage with their personalisations.

Fred Butler's design stays true to her bold aesthetic. Bright colours stand out on the sculptural and geometric additional she has placed to the front and back of the car in something she's calling “car couture”. In the creation of a net-like shell, Butler's made something “to ergonomically fit with the body's details.”

Louise Gray's re-invention of the motor displays the loud, statement approach to fashion she is known for. A colourful array of fabrics, consisting of chiffon, PVC and cotton hang over the windscreen and the back of the vehicle, whilst bright red balloons stand out just above. The designer wasn't lying when she said she wanted it to be “a celebration with a party-like feel.”

VFS's James Small's design may be a lot more subtle, but that doesn't mean it's something to miss. The stylish and luxurious print on the car ties in perfectly with the beautiful prints the London College of Fashion Menswear graduate loves. In a wrap of graphic camouflage, the black and pink print of the designer, who has showcased his S/S12 and A/W12 collections with us, is both delicate and detailed.

Set to launch in February of next year, Vauxhall's Adam car, with over one million different combinations available makes for a vehicle perfect for the customer. The three fashion forward designs will remain outside our Freemason's Hall for the duration of Fashion Week and 'Adam Journeys', a film on the design process will be screened on the 18^th.

Text by Josh Walker (@josh_walker_)

Photographs by Hannah Wilson

SPONSOR| Vauxhall Motors presents Vauxhall Fashion Scout S/S13

Vauxhall Fashion Scout returns for a stunning new season at London Fashion Week. With an amazing line up designers and a world renown Exhibition full of the best new design talent hitting the industry, Vauxhall Fashion Scout is coveted event championing the future design talents of tomorrow. But none of this would be here without Vauxhall Motors. 

Launching their brand new Supermini- Adam, Vauxhall have beautifully combined fashion and automobiles and created three outstanding cars, custom designed by designers Louise Gray, Fred Butler and James Small- of Vauxhall Fashion Scout fame. These fantastic cars will be on display at the Freemason's Hall from Friday 14th September until Tuesday 18th September, when London Fashion Week, and Vauxhall Fashion Scout finally closes their doors. 

Adam; a truly unique supermini, boasts a one-of-kind British design and is the car of 2012. For more information about Adam and it's fantastic aesthetic, head to Vauxhall Motors here. To find out more about Vauxhall Fashion Scout and our S/S13 Schedule, head to the brand new website. 

Images by Asia Werbel 

NEWS| Vauxhall announces collaboration with designers Fred Butler, James Small, and Louise Gray

In a collaboration with Vauxhall, designers Fred Butler, Louise Gray and VFS designer, James Small have been put well and truly in the driver's seat. With the help of their professional mentors, the trio have taken to the motor over mannequin and personalised their own Adam car before it's 2013 UK launch. 
With Butler being joined by A Shaded View of Fashion's Diane Pernet, Gray by stylist Richard Sloan and Small by Louis Vuitton menswear Creative Director, Kim Jones, it's a collaboration with serious creative-clout. 
Taking to the challenge hands-on, the finished products reflect and embody the designers' core aesthetics, and will be on show side-by-side the sartorial-showcase taking place with us in Freemason's this fashion week.
'Adam Journeys'- an insightful film on the design process- created by Thomas Giddings, will be screened on the 18^th.

By Josh Walker (@josh_walker_)

Images and video- source

NEWS| Exclusive Insight - Vauxhall Fashion Scout S/S13 Selection Panel

The Vauxhall Fashion Scout Selection Panel for London Fashion Week S/S13 has come and gone, but the excitement is still with us a week on...

Beach Blanket Babylon in Shoreditch housed over 40 designers, 14 industry experts and hundreds of beautiful garments last Tuesday, which saw the seasonal Vauxhall Fashion Scout Selection Panel hand-pick the designers that will be joining us at the Freemason's Hall for September's London Fashion Week and the Fashion Scout Showroom in Paris.

Amongst the selected designers, the Merit Award Winner & One's To Watch Designers were selected- the awards that highlight the leading emerging talent at Vauxhall Fashion Scout. These highly esteemed awards have gone to truly talented designers in the past, helping them launch their careers into the industry. Previous Merit Award Winners have included:

Georgia Hardinge

Hermione De Paula

David Koma

William Tempest

Applying for catwalk, exhibition and Paris Showroom places, Vauxhall Fashion Scout had nearly 200 applicants for S/S13.

With just the afternoon to select the designers they believe will be the leading new talent for Vauxhall Fashion Scout, our panel of prestigious fashion industry individuals came from all areas within the fashion world- buying, marketing, designing, anything a designer could possibly need when trying to break into the industry.

Our Vauxhall Fashion Scout Panel this season were:

Martyn Roberts- Vauxhall Fashion Scout

Charlotte Gunstone - Vauxhall Fashion Scout

Ruth Runberg - Browns 

Erin Mullaney - Avenue 32

Stefan Siegel - Not Just A Label

Jessica Bumpus - Vogue.com

Tui Lin - POP Magazine

Judith Tolley - CFE 

David Koma - Designer & VFS Alumni

Eudon Choi - Designer & VFS Alumni

Rebekah Roy - Stylist

Laura Margott - Vauxhall Motors

Katie Oyler  - Vauxhall Motors

Karen Harper - Toni&Guy

Now heading into our 14th season, the "home of new talent", Vauxhall Fashion Scout is the leading platform for exciting new fashion designers to showcase their talent to London Fashion Week and the world. 

Make sure you stay tuned to the Vauxhall Fashion Scout blog for all the information for September's London Fashion Week and our new line up of designers, and keep up with up-to-date news with the Vauxhall Fashion Scout Twitter, here. 

NEWS| Vauxhall Fashion Scout Selection Panel for S/S13

Vauxhall Fashion Scout Director Martyn Roberts with David Koma

David Koma, Erin Mullaney (Avenue 32) & Judith Tolley (CFE)

Ruth Runberg (Browns), David Koma & Eudon Choi

Selection Panel Space at Beach Blanket Babylon

Collections

Stylist Rebekah Roy with VFS Events Manager, Charlotte Gunstone

The Full Selection Panel

Collections

Yesterday saw the S/S13 Vauxhall Fashion Scout Selection Panel take place at our venue partner, Beach Blanket Babylon in Shoreditch. 

With nearly 200 designer applicants, the "home of new talent" has proven itself as an established and celebrated platform for supporting emerging design talent in the industry, and S/S13 looks to be one of the best ever for Vauxhall Fashion Scout. 

Key industry experts came together to hand select the future designers for Vauxhall Fashion Scout S/S13 at both London & Paris Fashion Week, including the coveted Merit Award and prestigious One's To Watch showcase, that is held as a highlight every season.

Designers are considered for Catwalk, Presentation and Exhibition places and with that  gain access to Vauxhall Fashion Scout's renown Mentoring programme.  

The esteemed Selection Panel for S/S13 included some of the industries most respected and talented individuals, each bringing their own unique perspective and opinion of the shortlisted collections. On the Vauxhall Fashion Scout Selection Panel this season were:

Martyn Roberts- Vauxhall Fashion Scout

Charlotte Gunstone - Vauxhall Fashion Scout

Ruth Runberg - Browns 

Erin Mullaney - Avenue 32

Stefan Siegel - Not Just A Label

Jessica Bumpus - Vogue.com

Tui Lin - POP Magazine

Judith Tolley - CFE 

David Koma - Designer & VFS Alumni

Eudon Choi - Designer & VFS Alumni

Rebekah Roy - Stylist

Laura Margott - Vauxhall Motors

Katie Oyler  - Vauxhall Motors

Karen Harper - Toni&Guy

The Vauxhall Fashion Scout Selection Panel also marked the launch of the Vauxhall Fashion Scout Instagram, capturing exclusive behind the scene's imagery from the event, straight to the VFS Twitter.

Stay tuned to the Vauxhall Fashion Scout blog for news on selected designers for Vauxhall Fashion Scout S/S13. 

A big thank you to Beach Blanket Babylon for giving us the beautiful space for the VFS Selection Panel.