#FROW at Fashion Scout SS16

While we mainly attend catwalk shows to keep up with the latest colours, prints and cuts, sometimes it's fun to take a look at who sits on the infamous FROW. These VIPs and industry big wigs are often stylish from head to toe and always fun to glance at in between the models' walks. Here at Fashion Scout, we are excited for the fashion both on and off the catwalk.

Sitting FROW at the Judy Wu show was the young 'Maleficent' actress, Isobelle Molloy.

Girlband, Stooshe, also sat FROW for the Judy Wu 'Feminine Strength' show. The girls all wore Judy's monochrome designs.

Lewis-Duncan Weedon at the Maral Yazarloo Show

Celebrity Ambassador for the Princes Trust, stylist and writer, Lewis-Duncan Weedon, spent a lot of London Fashion Week on the front row. He looked every bit the fashionista in this McQueen print scarf. 

Tallia Storm

Bold, beautiful and big hair featured FROW during The House of Middle East & Asia with Maral Yazarloo catwalk. Less is definitely not more.

LZ7 band member, Lindz West attended Rohmir, Judy Wu and Maral Yazarloo.

Pam Hogg's hotly anticipated collection, Lawless, packed out the Freemasons' Hall Vestibule. The fashion-forward took their coveted seats on the FROW, as the rest of the world squeezed into every bit of available space behind them.

Sunglasses indoors is only acceptable during London Fashion Week, here's David Motta styling brooch headwear.

Made in Chelsea star and Kimberly London swimwear designer, Kimberly Garner, was spotted at various shows throughout the weekend, including Pam Hogg and Judy Wu. We've had quite a few Made in Chelsea stars leave their borough for this week's event.

Musician Jay Mehler and Lee Starky (Ringo Starr's daughter) were siting FROW at the Pam Hogg show.

Fashion Scout is proud to play host to some of the most influential, eccentric and chic people in the industry at our events. Along with the designer's PR, we provide our established designers with the guests they expect and our fledgling designers with an audience who can enable their exposure.

Fashion Scout for London Fashion Week runs from 18th-22nd 2015 at the Freemasons' Hall, WC2B 5AZ

Remember to follow our Instagram, and Twitter to keep up with the shows as they happen, and use the hashtag #FashionScout

Words: Alexandra Craft 

Images: Maja Jankowska 

Editor: Fiona Nicholls 

Pam Hogg: LAWLESS SS16's Modern Renegade

Pam Hogg: Give a man a gun and he'll rob a bank, give a man a bank and he'll rob the world.

No doubt one of the seasonal highlights in the Fashion Scout schedule was last nights showcase of Pam Hogg’s SS16 collection. Entitled 'Lawless' with the tag line 'Give a man a gun and he'll rob a bank, give a man and a bank and he'll rob the world.' Pam planted the audience in the Wild West as she offered a series of powerful looks perfect for the modern renegade.

Models (every bit as fierce as Pam herself) walked with defiant stares, wearing sandy country prints and peachy tassels. Duster coats, wide sweeping skirts and coordinated suits each displaying contrasting metallic leather lapels embellished with a 'H' motif. Her country/western undertones continued with high tasseled boots and leather chaps for the 21st century cowboy.

Pam Hogg

Pam continues to stray from convention with her eccentric studding. A stand out look was an off-white leather bikini covered in round studs and metallic spikes, encompassing Pam's rebellious character. A series of trans-seasonal coats continued this trend with a stone leather trench covered in large military style studs. Neutrals were contrasted against bright desert-toned leathers fit for rock royalty.

Anti-establishment shone through her collection as feminine shapes were constructed with tough leathers, metal embellishments and stiff collars, a power outfit for the brave. As Dick Dale's 'Miserlou' blasted through the speakers, Pam's loyal rock-royalty front row began to dance, the unconventional catwalk atmosphere reflecting the playful unruliness of the collection on all accounts.

Pam Hogg

Pam Hogg

It wouldn't be a Pam Hogg collection without her trademark catsuits and the spandex clad models pounded the catwalk in acid bright creations. Daring cutouts were highlighted with metallic accents and garnished with tassels that sashayed with movement. Accessories were consistent throughout the designs, with oversized berets and bandit style scarves tied around the models wrists.

Jay Mehler and Lee Starkey 

Illustration hot off the catwalk, see featured trench coat below. Illustrator: Scott W Mason

Pam Hogg with her models

As the collection closed, Pam Hogg took to the catwalk to accept her well deserved applause. Front row guests including Jamie Winstone, Lee Starkey and Jay Mehler congratulated a stand out collection highlighting Pam's rock 'n' roll roots. With bold trans-seasonal outerwear and a fierce aesthetic, Pam confirmed that she can create both dramatic and wearable pieces. Her style continues to progress but her brand identity remains as it always has been - clothes for leaders and not for followers.

Words: Elizabeth Renfrey

Images: Maja Jankowska 

Illustrator: Scott W Mason 
Editor: Fiona Nicholls