FashionScoutAW15 Kicks Off!

Fashion Scout AW15 has Begun!

Fashion Scout is back! With innovative designers and fashion forward thinkers this looks to be our most exciting season to date.

Featuring Merit Award Winner James Kelly and Ones to Watch Angel Chen, J Moon, Kim Stevenson, Minju Kim, our exhibition designers AND emerging designer showcase we can't wait for the models to hit the catwalk.

A huge thank you before the madness kicks-off to our amazing sponsors: Toni & Guy, The Body Shop, Vita Coco, Propercorn, Fashion Monitor, Disorder Magazine, Snog and ProPress.

#FashionScoutAW15 
@fashionscout 
Insta: @fashionscoutlondon 
Insta: @lewisrwaters 

Snog Keep Models Happy During Model Casting AW15!

Held once again at the Freemasons’ Hall in Covent Garden on Monday 16^th February 2015 this year's casting saw over 350 male and female models in attendance, casting for 25 London Fashion Week shows at Fashion Scout London AW15, including our Merit Award and Ones To Watch shows. Models attended from London's top agencies including; Select, Elite, Premier, Storm, Models 1 and Wilhelmina.

Snog came to revive the models and designers with their frozen yoghurt tubs - offering flavours of Berry Blue, Summer Berry and Acai Burst that helped keep the energy levels up during this highly crucial day. Thank you Snog! 

Follow Snog on Twitter @ifancyasnog

#FashionScoutAW15

Images by Ian Davies and Simon Armstrong 

NEWS| Snog at Fashion Scout London

Keeping Fashion Scout sweet for the seventh season, the Snog frozen yogurt team are handing out pots of their fat-free full-flavour frozen yogurt to show-goers, available in three delicious flavours. Passionfruit Pip Pop offers a taste of the tropical, while Summer Berry Berry Slam and Berry Blue Açai Burst keep those British summer flavours coming. Organic, fat free and sweetened with organic Agave nectar, Snog’s handy pots come complete with spoons to ensure you can enjoy Snog whether FROW or on the go.

Fashion Scout, who Snog see as the world’s leading platform for young and emerging designers, also aim to push forward and support young talent through their multi-sensory stores, which advocate the best in interior design, music and art, as well as graphic design, to create a stimulating environment. Brighton based abstract illustrator Insect recently created a new graphic campaign for Snog, keeping their stores constantly changing and evolving, just like fashion.

Able to watch Fashion Scout go from strength to strength first hand over the past four years, Snog have seen the whole spectrum of design talent. Whether it’s Pam Hogg or various Merit Award winners, Snog have seen these brands continue to grow and become stronger, using Fashion Scout as a great platform to do this.

Take a selfie with your pot of Snog and upload to Instagram or Twitter with the hashtag #snogstyle for the chance to win a VIP PinkCard, giving you unlimited Snogs at Snog’s most recently opened store, Snog Selfridges, Oxford Street. Head there to taste the new milk chocolate flavour, as well as their sought after salted caramel flavour available in selected stores. With Original Snog at less than one calorie per ml, it’s a guilt free indulgence.

I don’t know about you, but #ifancyasnog.

By Isabella Silvers, Contributor, (@izzymks).

Photographs by Ian Davies

SPONSOR| Snog Frozen Yoghurt

Fashion Scout are thrilled to be welcoming back Snog for another season, one of our yummiest sponsors. This season the Snog team are on hand to ensure that all of our guests and staff are kept happy with frozen yoghurt treats. With an assortment of flavours to choose from, there's sure to be a delicious snog to take your fancy.

Throughout the week Snog will be running a competition, giving our Fashion Scout guests the chance to win a whole month of free Snog. What’s not to love about that! To enter, simply strike a pose with your Snog and send it via Twitter, Vine or Instagram to Snog, who want to see your most creative #snogging pose!

To enter and keep up to date with all of the snogging action here at fashion week, follow Snog on their Twitter, Vine @snog and Instagram #snog

By Charlotte Muscat, (@CharlotteLM9)

Images by Sim Dhallu, taken on the fashion forward LumixGM1, (@PanasonicUK)

NEWS| Fashion Scout Model Casting

Yesterday, a plethora of models visited the Freemasons' Hall for Fashion Scout’s AW14 Model Casting. Attended by our Fashion Scout designers, including this season's Merit Award winner Xiao Li, and Ones To Watch winners Carrie-Ann Stein, George Styler, Hiroko Nakajima and Sarah Ryan, it certainly set the scene for Friday. 

Throughout the day Snog, who we are thrilled to have back for another season, were on hand to keep the models happy and refreshed with their tasty frozen yoghurt flavours. Snog will also be on site for plenty of shows at Fashion Scout’s Freemasons Hall to share their delicious guilt free snack with designers and guests.

Snog will also be giving away a month's worth of free Snog to someone every day during London Fashion Week to the person who takes the most creative shot of them #snogging. Be sure to keep up to date with their Twitter for more details.

Fashion Scout London runs from the 14^th – 18^th February. To see our full schedule, click here.

By Josh Walker, Editor

Images by Hannah Farrell, taken on the LumixGM1

SPONSORS| Fashion Scout London SS14 Snog Highlights

We have been having loads of fun Snogging all through Fashion Scout London! Snog's tasty and guilt free frozen yoghurt delights where with us every day of London Fashion Week. Guests enjoyed being treated to the natural low calorie frozen yoghurts before most fashion shows and presentations.

HIGHLIGHTS| All the Highlights with Snog Pure Frozen Yogurt

Fashion Scout wants to say thank You to our Sponsors at Snog Pure Frozen Yogurt, who have provided us with their amazing fat-free frozen yogurt at London Fashion Week. We captured moments over the past five days of our visitors loving Snog as much as we do!

For more coverage on Snog at London Fashion Week, have a look through the Fashion Scout Blog for exclusive imagery from The Freemason's Hall. Head to www.ifancyasnog.com for all the information on Snog Pure Frozen Yogurt and their exclusive Fashion Week blog. 

SPONSOR| Snog Pure Frozen Yogurt at Heohwan Simulation

What better way to watch the amazing former Merit Award Winner Heohwan Simulation then with a nice pot of Snog Pure Frozen Yogurt! The Snog guys joined us for the hotly anticipated show yesterday to meet and great the fashion crowds with their range of delicious frozen yogurt. 

With flavours including Green Tea, Chocolate, Mango and Natural Yogurt they are the perfect (FAT FREE!!) treat for London Fashion Week. Topped with fresh fruit and handed out by the lovely guys from the Snog Team- there's no better way then to be #snogging at Fashion Scout! Join in the fun with @ifancyasnog on Twitter and keep up-to-date with their daily London Fashion Week blog. 

We love #snogging at Fashion Scout!

SPONSOR| Snog Pure Frozen Yogurt; Front of House at Fashion Scout

Snog Pure Frozen Yogurt have been at Fashion Scout all week providing the most delicious Frozen Yogurt to the crowds visiting our esteemed Exhibition and Catwalk Shows. 

Snog will be back today so make sure you grab yours in one of their amazing flavours- Green Tea, Chocolate, Mango or Natural, all topped with fresh fruit! 

Visit the Snog Blog for all the latest from Snog at London Fashion Week, and get #snogging at @ifancyasnog and @FashionScout!!

Images by Hannah Wilson @xHannahWilsonxx and Jean-Luc Brouard @jeanlucbrouard