The established PR and Sales company, who offer a business support system for design talents, exhibited five of their youngest womenswear brand today. Guests were greeted with delectable Tramezzino sandwiches and delicious vodka cranberry drinks, accompanied by an upbeat soundtrack including Queen’s ‘Under Pressure’. The beautiful vestibule held diverse creations from Saffron Knight, LALL London, Rainbow Winters, Evmorfia and CC Kuo.
Firstly, I admired Knight’s quirky, unique constructions. The three looks were ornamented by jagged, felt masks and hats with silk scarves attached in folded patterns. To contrast the black felt, she utilised printed silk echoing futuristic architecture with bubbling metallic colours like metaphorical lava. Her pieces consisted of a maxi dress, layered midi skirt and collarless high neck shirt.
LALL presented less formal couture representing a new casual luxury. Hip outfits included a wet look cropped jacket paired with a sheer embellished top and a sequin blazer with black harem style trousers.
For Rainbow Winters simplicity was key and the collection pieces were unusual but incredibly wearable. The colour palette used bold royal blue, black, white and vermilion tones in geometric designs. I focused on the capped sleeve, silk maxi dress that experimented with shape successfully. Interestingly, the items glow under UV light to switch seamlessly from day to night.
The eponymous label Evmorfia showcased luxurious fabrics transformed by meticulous craftsmanship. Statement gold zips were attached to structural coats with patent black leather detail and crimson lining. Gold buttons also added an eye catching feature, and cream netting was glimpsed beneath a black and cream mesh dress.
Lastly, the edgy CC Kuo revealed her third collection. Accentuated graphic shapes such as the black quilted mini dress with pointed shoulders were seen along with an oversized chunky knit cardigan with dull silver, rhombus-shaped buttons.
Although remarkably diverse, the five designers of ‘Felicities Presents’ displayed thrilling, contemporary pieces.
Words : Tess Stam
Images : Ezzidin Alwan