As the launch of fashion week creeps dangerously closer,
graduate designers were invited to a showcase briefing in Freemasons’ Hall this
afternoon led by Martyn Roberts, Vauxhall Fashion Scout Founder, Guy Hipwell,
Director of Fashion 156 and duo Lian Hirst and Rob Davies from Trace
Publicity, to absorb a wealth of exclusive advice and industry tips before
tomorrow’s launch.
VFS spoke to Rob Davies prior to the discussion-
“A lot of
(designers) will be fresh out of university and probably never been in this
kind of situation - being exposed to industry, press and buyers. Today’s about
giving them an insight in to what to expect and how to handle themselves.”
Describing VFS as the “stepping stone” for talented
graduates, all four speakers teamed together to share advice regarding the
designers’ forthcoming experience at Fashion Week. From how to engage
professionally with guests right through to what footwear should not be worn
(!) designers were treated to a succession of useful pointers.
As the intimate discussion drew to a close designer Shengwei
Wang revealed that the talk was highly beneficial. “It gave me a lot of
information as a new designer as to how to start my work and how I can start a
new business in the future.” Grinning, she added, “It gave me lots of tips for
tomorrow. Really good!”
By Freya Hill (@freyahilltalkin)
Images by Asia Werbel